Social Media Accounts Strategist

About Us:

PanScience Innovations (PSI) is India’s largest venture studio in AI and Deep Tech, headquartered in New Delhi. We’re committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up.

We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content.

Role Overview:

We are seeking a dynamic and resourceful professional to help us expand, manage, and grow our portfolio of social media accounts across major platforms such as Instagram, YouTube, etc. This role involves both the creation of new accounts and the acquisition (purchase) of existing ones, followed by strategic management and audience growth initiatives.

Key Responsibilities:

• Identify opportunities to acquire existing accounts like Instagram, YouTube, and others with high growth or niche potential.

• Create new content-driven accounts from scratch, aligned with content strategy and target audience goals.

• Manage day-to-day operations of multiple accounts: posting, engaging, optimizing content, and monitoring performance.

• Develop and implement growth strategies including content calendars, hashtag strategies, reels/shorts, collaborations, and giveaways.

• Work closely with the content, design, and marketing teams to maintain a consistent brand voice and aesthetic.

• Track performance metrics and KPIs to assess account health and growth (followers, engagement, reach, etc.).

• Stay on top of social media trends, platform updates, and best practices to optimize account performance.

Requirements:

• 2 to 5 years of experience in managing and growing social media accounts

• Familiarity with content creation tools (e.g., Canva, CapCut, Adobe Suite) and platform analytics.

• Strategic thinker with a growth mindset and data-driven decision-making ability.

• Strong understanding of content virality, audience targeting, and platform algorithms.

• Ability to multitask, stay organized, and manage multiple accounts effectively.

Nice to Have:

• Experience with influencer marketing or brand partnerships.

• Background in digital marketing or media.

• Knowledge of monetization strategies (ads, affiliate marketing, brand deals, etc.)