SEO and Digital Marketing

Our Opportunity:

We are seeking an experienced and passionate SEO and Digital Marketing Specialist with 2–4 years of hands-on experience, particularly in the education and real estate sectors. The ideal candidate should also have a strong understanding of the Australian market and proven success in generating quality traffic, leads, and conversions through SEO and paid digital campaigns.

Key Responsibilities:

• Develop and execute effective SEO strategies for websites in the education and real estate domains.
• Manage and optimize paid campaigns across platforms like Google Ads, Facebook/Instagram Ads, and LinkedIn, targeting the Australian audience.
• Conduct in-depth keyword research, competitor analysis, and backlink audits with a focus on region-specific search trends.
• Track, report, and analyze website and campaign performance (traffic, leads, rankings, ROI, etc.).
• Collaborate with content teams to create SEO-friendly blog posts, landing pages, and promotional content tailored to Australian users.
• Work on local SEO for real estate projects and location-based marketing for educational institutions.
• Maintain and configure tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, etc.
• Stay updated with SEO best practices and algorithm changes, especially related to the Australian market and search behavior.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, IT, Communications, or related field.
• 2–4 years of SEO and digital marketing experience, with proven results in the education and real estate sectors.
• Strong knowledge of the Australian digital landscape and user behavior.
• Proficiency in tools like Google Ads, Meta Ads Manager, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Experience working with WordPress or similar CMS platforms.
• Excellent communication skills, with the ability to present data-driven results.
• Strong analytical and problem-solving abilities.

Good to Have:

• Google Ads and Google Analytics certifications.
• Experience with landing page optimization and A/B testing.
• Familiarity with email marketing tools and CRM platforms.