SEO and Digital Marketing

Search Engine Marketing Specialists (SEO/SEM) are responsible for planning, implementing and managing company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.

• Develop and manage digital marketing campaigns

• Manage organization’s website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote company’s product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

• An SEO experts know all the two levels of optimization – on-page optimization and Off-page optimization.

• An SEO expert is responsible for analyzing client’s goal and designing marketing plan that works best.

• Works within the budget allotted by client for marketing campaign and other purchase.

• It is SEO expert’s responsibility to protect the personal information provided by the client.

• Decides on best domain name, Titles, Headings and sub-headings.

• Using effective search engine keywords in relevant places within website should be taken care of by the SEO Expert.

• Being up-to-date with the latest SEO news and methods such as Google’s Algorithm.

• Must work well with Content Management System such as Blogger and WordPress and simple coding like CSS, HTML, etc.

10+2 or equivalent
graduation in IT Post graduation in IT or others

For any queries call on: 6351733708
Or drop an email at:hr@svaapta-it-ally.com