Senior Process Executive (Lead Generations)

Company Description

At B2BinDemand, we specialize in taking B2B sales and marketing to an unmatched level. With ISO 27701:2019 & ISO 27001:2013 certifications, we deliver proven Go-to-Market strategies designed to drive real results. Our team of 170+ experts and creative partners is dedicated to crafting campaigns that not only work but perform exceptionally. We focus on maximizing returns and building lasting relationships to turn goals into achievements. Let's grow together.

Role Description

This is a full-time, on-site role for a Senior Process Executive, located in Ahmedabad. The ideal candidate must have prior experience in the B2B lead generation and demand generation industry. The Senior Process Executive will be responsible for managing and executing daily lead generation operations, including developing BANT, MQL, and SQL leads, as well as handling webinar and event registration campaigns.

The role involves regular communication with prospects and clients, ensuring lead quality and qualification standards are met, and working closely with internal teams to ensure seamless delivery of results. The candidate should also be adept at using lead gen tools, CRM systems, and must be able to analyze campaign data to drive continuous improvement.

Key Responsibilities:

• Execute B2B demand generation campaigns focused on BANT, MQL, and SQL lead development
• Manage and deliver successful webinar/event registration campaigns
• Qualify leads based on client criteria and ensure high data accuracy
• Engage with prospects via email and phone to capture relevant information
• Collaborate with internal campaign managers, quality teams, and clients for smooth operations
• Maintain campaign trackers and provide regular reporting on progress and outcomes
• Suggest process improvements based on data analysis and performance metrics
• Meet and exceed weekly and monthly targets

Qualifications:

• Minimum 1–3 years of proven experience in the B2B Lead Generation and Demand Generation industry
• Freshers with excellent English communication skills are also welcome to apply
• Strong understanding of lead qualification frameworks like BANT, MQL, SQL
• Experience in webinar and event registration campaigns is a must
• Excellent verbal and written communication skills in English
• Proficiency in using CRM tools (e.g., Salesforce, HubSpot) and lead gen platforms
• Ability to handle high-volume outreach with strong attention to detail and accuracy
• Analytical mindset with the ability to track, measure, and report campaign performance
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• A self-starter who can work independently and as part of a team
• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.