Senior Growth Marketing Manager

About TWID

TWID (That’s What I Do) is redefining how India pays with rewards. We aggregate reward points across banks, brands, and partners to unlock them as a currency for everyday spends. The TWID App is at the heart of this transformation, offering seamless UPI payments using rewards at India’s top merchants.

Role Overview

Growth Marketing Manager

What You’ll Own

Network-Led & Paid Growth (Inorganic)

• Activate the TWID Network (partners, merchants, user base) to drive

  WhatsApp-based acquisition

  at near-zero CAC.
• Run and optimize paid UA campaigns across

  Google Ads, Meta

  , and other key platforms—tracking cost-per-activation, ROI, and retention.
• Own experimentation: A/B test creatives, audiences, ad formats, and landing experiences to reduce CAC and maximize LTV

Organic & Lifecycle Growth

• Drive

  user retention, reactivation, and feature adoption

  using personalized lifecycle journeys, gamification mechanics, and loyalty nudges.
• Collaborate with Product to enhance onboarding flows and influence in-app behavior using data-led insights.
• Analyze, Own and improve KPIs like MAU/DAU, churn rate, and session frequency.

Strategic Collaborations

• Identify and lead

  brand and merchant partnerships

  to expand app reach, amplify visibility, and unlock new user funnels.

Cross-Functional Execution

• Work closely with Product, Analytics, Creative, and Customer teams to execute growth campaigns end-to-end.
• Translate business goals into actionable growth experiments and measurable outcomes.

What You’ve Done (and Will Do Again)

• Delivered

  8–10% MoM install growth

  via paid + network channels.
• Increased product adoption by

  15% MoM

  through gamified journeys.
• Improved feature engagement by

  10% MoM

  with personalized interventions.
• Reduced CPA by

  15%+

  through relentless testing and iteration.

Who You Are

• 3+ years in

  app growth

  or

  performance marketing

  with hands-on experience across UA, lifecycle, and CRM strategies.
• Expertise in platforms like

  Google Ads, Meta Ads

  , and tools like

  Appsflyer, Firebase, Mixpanel

  .
• Analytical with a growth hacker mindset—strong on both numbers and narrative.
• Comfortable wearing multiple hats: experimenter, strategist, executor.
• Experience with consumer-facing mobile apps in

  fintech, commerce, gaming, or lifestyle

  .

Why Join Us

At TWID, you’re not just buying traffic—you’re growing a network. You’ll work at the frontier of loyalty, payments, and consumer behavior, using innovative, low-cost strategies to build a brand that sticks. If you thrive in fast-paced environments and know how to turn users into loyal advocates, we’d love to meet you.