Senior Digital Marketing Manager

Urgent opening for Senior Digital Marketing Manager- Solar company with Good salary, Attractive Incentives

Location: Near Hopes, Coimbatore

Reports to: Managing Director/Executive Director

Industry: Renewable Energy – Solar EPC, MNRE Projects, AMC Services

About Kondaas

Kondaas Automation Pvt. Ltd. is one of India’s leading renewable energy solution providers, recognized under the MNRE and currently expanding pan-India operations. With a stronghold in Tamil Nadu and Kerala, we are scaling our solar EPC, battery backup, and AMC solutions

nationwide. As we grow, we’re investing in a digital-first marketing engine to drive demand, brand recall, and business scalability.

Our existing marketing team includes an SEO specialist and a digital executive managing platforms like Instagram, Facebook, and Google Reviews. We're now hiring a Digital Marketing Manager who can take full ownership of regional strategy, campaign performance, and scalable design systems across India.

Role Summary

As Digital Marketing Manager, you’ll lead the strategic marketing roadmap across Tamil Nadu, Kerala, and our growing markets of Andhra, Telangana & Karnataka. Your role includes driving residential EPC growth, expanding AMC visibility, and supporting MNRE project marketing all while creating reusable digital frameworks for efficient scale.

This role requires full ownership from planning and execution to mentoring and analytics.

Key Responsibilities

• Design state-specific marketing plans (Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, etc.)
• Manage and execute a monthly marketing calendar aligned to Kondaas' business goal
• Run and optimize paid campaigns across:
• Google Ads, Meta (FB/Instagram), YouTube, LinkedIn Create reusable design templates for:
• Social media posts Brochures & explainer decks Google/Facebook creatives
• Supervise in-house teams:
• SEO, social media, video, and content
• Drive AMC service lead growth through region-specific strategies
• Monitor KPIs and marketing dashboards (CPL, CAC, ROAS, Conversion)
• Localize messaging for Tamil, Malayalam, Telugu, Kannada markets

Success Metrics

• Lead volume and quality by region
• Marketing ROI: CPL, CAC, ROAS
• AMC lead growth across geographies
• Timely execution of campaigns
• Usage of documented, reusable content templates

Must-Have Skills

4–8 years of digital/performance marketing experience

Hands-on with:

• Google Ads, Meta Ads, GA4, Tag Manager
• Funnel design, marketing calendars, landing pages
• Strong in tools like Canva, Figma, or Adobe Suite
• Comfortable managing cross-functional teams
• Data-driven with strong reporting and communication skills

Bonus Skills

• Background in solar/energy/home services sector
• Familiar with Zoho CRM / Zoho Marketing Hub
• Multi-lingual (Tamil, Malayalam, Telugu, Kannada)
• Experience with regional influencer or field-level campaigns

What We Offer

• Leadership role in one of India’s fastest-growing solar EPC brands
• Established marketing execution team ready to scale
• Complete creative freedom and performance visibility
• A platform to build Kondaas’ national marketing systems from scratch
• Performance Bonus
• Attractive Incentive packages
• Insurance
• Cell Phone reimbursement

How to Apply

Send your resume along with

Best Design Work – A sample of your most creative and impactful design project (preferably from either of the two companies).

Best Video Editing Work – A video edited by you that highlights your technical and creative abilities (from either of the two companies).

Content Writing Samples / Blog Links – Blogs or articles authored by you which reflect your writing style, clarity, and engagement level (associated with the same companies mentioned above).

Please ensure that all the shared samples are your original work and relate directly to your contributions in those organizations. This will help us in better understanding your capabilities in the respective domains. to , hradmin2@kondaas.com/9280085281/9245160849

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Application Question(s):

• Are you Local candidates (Near Hopes/Singanallur- Coimbatore) ?
• Are you Imedidate joiners ?
• Did you have experience in both online and offline marketing ?

Experience:

• Senior Digital Marketing Manager: 5 years (Required)

Work Location: In person