Search Engine Optimization Specialist

Job Title: SEO & Google Analytics Specialist (Mid-Senior Level)

Experience: 4–6 Years

Department: Digital Marketing

Contract duration: 6 months

About the Role:

technical SEO

Key Responsibilities:

SEO Strategy & Execution

• Conduct comprehensive keyword research and competitor analysis.
• Develop and execute Technical, on-page and off-page SEO strategies.
• Perform technical audits and collaborate with dev teams to implement fixes (crawlability, indexing, Core Web Vitals, etc.).
• Optimize existing content and guide new content creation with SEO best practices.
• Monitor SERP performance and identify opportunities for featured snippets, schema markup, and answer engine optimization (AEO).

Analytics & Reporting

• Set up and manage tracking via

  Google Analytics 4 (GA4)

  and Google Tag Manager (GTM).
• Define and monitor key KPIs such as organic traffic, bounce rate, conversions, and goal completions.
• Generate insights from analytics to support marketing and product decisions.
• Create regular performance reports and dashboards using Looker Studio or similar tools.

Client Communication

• Act as a direct point of contact for SEO and analytics discussions with clients.
• Participate in client meetings, status calls, and strategy sessions.
• Translate technical findings into clear recommendations for both internal teams and external stakeholders.
• Ensure timely and professional follow-ups on project milestones, issues, and updates.

Paid Campaign Support (Bonus)

• Assist or manage Google Ads, Meta, or LinkedIn campaigns.
• Support UTM tracking, conversion tagging, and campaign performance reviews.

Requirements:

• 4–6 years of hands-on experience in SEO and analytics roles.
• Proficient in

  GA4

  ,

  GTM

  ,

  Search Console

  , and tools like SEMrush, Ahrefs, or Screaming Frog.
• Strong knowledge of

  HTML/CSS basics

  , website structure, and SEO tagging principles.
• Experience working with CMS platforms like WordPress, Shopify, or Adobe Experience Manager.
• Ability to interpret analytics data and turn it into actionable insights.
• Experience building and presenting client reports and communicating with external stakeholders.
• Bonus: Experience in managing paid campaigns or supporting PPC strategy.