Search Engine Optimization Specialist

Job Description

● Conduct regular technical SEO audits using tools like Screaming Frog, Sitebulb, SEMrush, Ahrefs, and Google Search Console. ● Identify and fix crawl errors, broken links, redirect chains, and canonical issues. ● Optimize site architecture, internal linking, and URL structures to improve crawl efficiency and rankings. ● Implement and manage structured data (Schema.org) for better SERP appearance and rich snippets. ● Ensure proper indexation of pages through robots.txt, noindex tags, canonical tags, and XML sitemaps. ● Collaborate with the development team to improve core web vitals, site speed, mobile responsiveness, and other technical performance metrics. ● Monitor Google Search Console for coverage issues, manual actions, and indexing anomalies. ● Work closely with the content and product teams to support SEO-friendly website changes and migrations. ● Stay up-to-date with the latest SEO and search engine algorithm changes and update strategies accordingly. Key Requirements - ● 2–3 years of hands-on technical SEO experience ● Strong knowledge of HTML, CSS, JavaScript basics, and how they affect SEO. ● Experience using SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Moz, GTmetrix, and PageSpeed Insights. ● Proven track record of solving technical SEO issues and improving site visibility. ● Familiarity with CMS platforms (e.g Strapi, WordPress, etc.). ● Basic understanding of web server settings, CDN, and hosting configurations related to SEO. ● Ability to read and interpret data to make data-driven SEO decisions. ● Excellent attention to detail, analytical thinking, and communication skills.