Search Engine Optimization Specialist

Job Description

Required Experience: 3 - 6 years Job Brief We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities, such as content strategy, link building, and keyword strategy to increase rankings on all major search engines. You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI. Job Responsibilities Conduct keyword research to identify valuable search terms and opportunities. Must have hand on practise in White Hat, Black Hat and Grey Hat SEO Techniques. Implement on-page SEO strategies, including optimizing content, meta tags, and headings. Perform technical SEO audits to identify and resolve website issues affecting search engine rankings. Monitor and improve website performance, including site speed and mobile optimization. Develop and execute off-page SEO strategies, including link building and outreach. Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console. Track and report on key performance indicators (KPIs) to measure the success of SEO efforts. Stay updated with industry trends and search engine algorithm changes. Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals. Identify and recommend opportunities for website content improvements and expansion. Keep up-to-date with best practices in SEO and share knowledge with the team. Stay aware of competitors' SEO strategies and market trends. Troubleshoot and resolve SEO-related issues as they arise. Job Qualification This field is available to all graduates. However, a degree in a related field, such as information technology, business and technology, or marketing, may be very advantageous. The following are a few requirements and skills: Solid knowledge of online client acquisition, transformation, and performance marketing. Extensive familiarity with website analytics technologies such as Google Analytics and WebTrends. A/B and multivariate experimentation experience Familiarity with the evolution and limitations of HTML, CSS, and JavaScript Understanding of search engine ranking criteria and algorithms Experiential SEO proof.