Salesforce Marketing Cloud Expert

We are looking for a Salesforce Marketing Cloud Expert to lead the stand-up and enablement of a newly independent marketing automation capability within a leading pharmaceutical organization. This role is ideal for a hands-on professional who can drive implementation, guide internal marketing teams, and support light development and integration work. Title: Salesforce Marketing Cloud Expert Location: Remote, India Requirements: Proven experience implementing and managing Salesforce Marketing Cloud environments Strong understanding of email and SMS campaign management within Marketing Cloud Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external web assets Familiarity with basic development tasks related to automation, scripting, or API-based integrations Previous experience in marketing enablement or guiding non-technical marketing teams on campaign execution Exposure to Informatica and its role in marketing data flow is a plus Strong communication and documentation skills; ability to bridge the gap between technical setup and marketing strategy Responsibilities: Lead the setup and configuration of a new Salesforce Marketing Cloud instance Migrate existing campaign assets, templates, and data workflows from the clients shared service Integrate Marketing Cloud with the broader Salesforce ecosystem and external website components Provide light development and technical support on automation and integration tasks Enable and train internal marketing team to run their own campaigns effectively Support strategy and execution for email and SMS campaigns Reduce agency dependency by building internal confidence and capability with the toolset Show more Show less