Sales & Marketing Executive

Job Summary:

We are looking for a dynamic and results-driven Marketing Executive to join our team and help promote our ERP software solutions. The ideal candidate will have a strong background in B2B marketing, a deep understanding of the software/IT industry, and experience creating and executing marketing campaigns that drive leads, conversions, and customer engagement.

Key Responsibilities:

• Develop and implement marketing strategies to promote ERP products to target industries (e.g., manufacturing, retail, distribution, etc.)
• Plan and execute lead generation campaigns using digital channels (email, SEO, SEM, social media, etc.)
• Create compelling marketing content including blogs, case studies, whitepapers, brochures, and emailers.
• Coordinate with the sales team to align marketing strategies with sales goals and ensure proper follow-up on marketing-generated leads.
• Manage company presence on LinkedIn, YouTube, and other relevant platforms.
• Organize webinars, product demos, and participate in industry events and trade shows.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
• Collaborate with designers, copywriters, and digital agencies to deliver consistent brand messaging.
• Stay updated on competitor activities, market trends, and ERP technology developments.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business, IT, or related field.
• 2–4 years of experience in B2B marketing, preferably in the software/technology sector.
• Knowledge of ERP systems (SAP, Oracle, Microsoft Dynamics, Odoo, etc.) is a strong advantage.
• Proven experience with digital marketing tools (e.g., HubSpot, Google Ads, LinkedIn Ads, Google Analytics, SEMrush).
• Excellent communication and content writing skills.
• Strong analytical, organizational, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• MBA in Marketing or IT.
• Experience with CRM and marketing automation platforms.
• Familiarity with marketing KPIs such as MQLs, CPL, CAC, and ROI.

Benefits:

• Competitive salary + performance-based incentives
• Professional development and training opportunities
• Flexible working hours and remote options
• Collaborative and inclusive work culture

Job Types: Full-time, Permanent

Pay: ₹8,000.00 - ₹20,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Overtime pay
• Performance bonus
• Yearly bonus

Language:

• English (Preferred)

Work Location: In person