1336 Retargeting Jobs - Page 5

In-House Performance Marketing Location: Vasundhara Enclave, Delhi Timings: 10:00 AM – 7:00 PM | Monday to Saturday Role: Meta, Google & Marketplace Ads Execution + Reporting Compensation: ₹25,000 (net in-hand) – More for the truly exceptional Vacancies: 2 Mode: In-Office Only. No WFH, no ‘maybe I’ll join remotely’. ⸻ CORE RESPONSIBILITIES 1. Meta Ads (Instagram/Facebook) • Plan, launch & monitor campaigns (conversion, retargeting, traffic) • Regular A/B testing of creatives (reels, statics, carousels) • Daily ROAS, CTR, CPA, and spend tracking • Optimize budgets based on performance • Suggest new content themes for performance 2. Google Ads / PMax / Shopping • Launch and manage Google Shopping & PMax campaigns • Ensure proper integration with Shopify or brand websites • Keyword targeting + negative keyword management • Report and improve CAC performance 3. Marketplace Ads (Amazon, Flipkart, Myntra) • Run performance ads where required (sponsored listings, ASIN targeting) • Coordinate with marketplace teams for ad approvals & visibility 4. Performance Reporting • Daily sales & spend reports (brand-wise) • Weekly analytics decks with creative insights • Maintain CAC, ROAS, Revenue vs Spend trackers 5. Creative Coordination • Work closely with the team to identify best-performing creatives • Share clear creative briefs for static & video ad requirements • Maintain a drive folder for active and inactive creatives ⸻ MUST-HAVE SKILLS • Strong hands-on experience in Meta + Google Ads • Shopify & Google Analytics knowledge • Data-driven, analytical thinking • Ability to manage multiple brands in parallel • Clarity in communication and accountability

Job Description: We are seeking a results-driven Performance Marketing Executive to manage and optimize our Meta (Facebook/Instagram) and Google Ads campaigns. This role is critical in driving quality traffic, generating leads/bookings, and ensuring maximum return on ad spend (ROAS) for our boutique hotel portfolio. Key Responsibilities: 1. Strategy & Planning Plan and execute performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram). Collaborate with internal teams to align campaigns with property promotions, seasonal offers, and lead generation goals. 2. Campaign Management Create and manage ad accounts, campaigns, ad sets, and creatives. Perform keyword research, audience targeting, and budget allocation. Write compelling ad copy tailored to each platform and objective. 3. Optimization Monitor campaign performance daily and make real-time adjustments to maximize CTR, conversion rates, and ROAS. Conduct A/B tests for creatives, landing pages, targeting options, and ad formats. 4. Reporting & Insights Generate weekly/monthly performance reports with insights and actionable recommendations. Track conversions using Google Analytics, Meta Pixel, and UTM tagging. 5. Coordination Work closely with graphic designers, content creators, and the sales/reservations team to ensure consistent messaging and timely ad rollouts. Requirements: 1–3 years of hands-on experience running Meta & Google Ads. Strong knowledge of Meta Ads Manager and Google Ads platform. Experience with Google Analytics, Meta Pixel, Tag Manager, and UTM tracking. Understanding of conversion funnels, lead generation, and retargeting strategies. Proficient in Excel/Google Sheets for reporting and analysis. Prior experience in hospitality, travel, or D2C marketing is a big plus. Nice to Have: Certification in Google Ads and Meta Blueprint. Experience using automation tools like Zapier, CRM integrations, or WhatsApp API. Familiarity with landing page platforms like Unbounce, Instapage, or Webflow. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Application Question(s): Will you be able to commute to the office at Panaji, Goa every day. This is an in office vacancy and local candidates staying in and around Panjim are preferred Work Location: In person

Job Title: Digital Marketing Strategist / Performance Marketer Location: Technovalley Software India Pvt. Ltd. (Kochi Office / Hybrid / Remote) Salary: Competitive – Based on experience and campaign performance (Incentive/Bonus applicable) About Technovalley: Technovalley is a global high-technology consulting and education company, specializing in Cybersecurity , Artificial Intelligence , Data Science , Software Development , and Enterprise IT consulting . We partner with globally recognized certification bodies like EC-Council , OffSec , CompTIA , and more to upskill talent for tomorrow’s tech careers. Role Overview: We are looking for an ambitious, data-driven Digital Marketing Strategist / Performance Marketer to lead and execute high-conversion digital campaigns across platforms. The ideal candidate will own the entire funnel — from lead generation to ROI optimization — for our certification programs, corporate consulting services, and global expansion initiatives. Key Responsibilities: Strategy & Planning Design, implement, and manage 360° digital marketing strategies for B2C and B2B campaigns Understand Technovalley’s core offerings and identify key digital growth opportunities Plan monthly performance campaigns aligned with admissions, sales, and branding goals Performance Marketing & Analytics Execute paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms Optimize CPC, CPA, ROAS, and lead quality through constant A/B testing and data analysis Manage full-funnel performance, from impression to conversion and re-engagement Track KPIs and prepare weekly/monthly performance dashboards Lead Generation & Funnel Optimization Build high-converting landing pages in coordination with content/design/tech teams Design lead magnet funnels, retargeting flows, and nurture campaigns (email/WhatsApp/SMS) Segment and qualify leads based on program/category, region, and behaviour Content & SEO Collaboration Coordinate with the content team for ad creatives, captions, SEO blog strategy, and video campaigns Monitor keyword trends and integrate SEO-SEM synergies into the overall digital plan Cross-Functional & Stakeholder Collaboration Work with business heads, counselors, and tech teams to align marketing strategies with business targets Manage marketing vendors/agencies as needed for media buying, creatives, or performance audits Required Skills & Qualifications: Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field Minimum 3 years of hands-on experience in performance marketing Deep knowledge of Google Ads (Search, Display, Video), Facebook/Meta Ads, LinkedIn Ads Proven experience in optimizing campaigns for CPL, CPA, and ROAS Strong command of Google Analytics (GA4), Google Tag Manager, Looker Studio, and other analytics tools Familiarity with CRM systems (HubSpot, Zoho, etc.) and lead nurturing tools Proficiency in keyword planning, UTM tagging, retargeting, and A/B testing Excellent analytical, strategic thinking, and communication skills Preferred Experience: Worked with EdTech / Certification / Higher Education brands Managed large-scale monthly budgets for lead generation and admissions Knowledge of landing page builders, automation tools, and heat mapping tools Awareness of cybersecurity, AI, or tech education domains is a strong plus What You’ll Get at Technovalley: Opportunity to lead digital for a global brand scaling across India, Africa, and the Middle East High-performance culture with freedom to test, experiment, and innovate Competitive salary + bonuses based on measurable results International exposure and future leadership opportunities Supportive team, open culture, and meaningful impact To Apply: Send your updated CV and performance portfolio to hr@technovalley.co.in Visit: www.technovalley-aks.com Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹50,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person

Experience: 2–5 Years Industry: Digital Marketing / Ecommerce / Lead Generation Job Summary: We are looking for a results-driven Performance Marketing Expert to manage and optimize paid ad campaigns on Google Ads and Meta (Facebook & Instagram) platforms. You will be responsible for driving ROI through strategic campaign planning, execution, and ongoing optimization. Key Responsibilities: Campaign Strategy & Execution Plan, launch, and manage lead generation, sales, and awareness campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Conduct keyword and audience research to build effective targeting strategies. Performance Optimization Monitor KPIs like ROAS, CPA, CTR, and Conversion Rates to continuously improve performance. Conduct A/B testing on creatives, headlines, and landing pages. Implement retargeting and lookalike audience strategies. Reporting & Analytics Prepare weekly/monthly performance reports using tools like Google Analytics, Google Data Studio, or Meta Ads Manager. Provide insights and strategic recommendations based on data. Budget Management Manage campaign budgets effectively to maximize ROI. Forecast and allocate monthly ad spends with performance goals in mind. Creative Coordination Collaborate with design and content teams for ad creatives and landing page improvements. Requirements: 2+ years of hands-on experience managing performance ads on Google and Meta platforms . Strong understanding of Google Ads Manager, Meta Business Suite, Google Analytics, UTM tracking , etc. Proven track record of meeting performance KPIs and generating leads/sales via paid ads. Familiar with landing page optimization and funnel-based advertising. Strong analytical and problem-solving skills. Google Ads and/or Meta Blueprint certifications preferred. Nice to Have: Experience with tools like Google Tag Manager, Hotjar, SEMrush, or Ahrefs . Prior experience in e-commerce, SaaS, or high-ticket lead generation . * Salary: Perks: Flexible working hours, performance bonuses, remote option, certification support. Job Type: Full-time Pay: ₹30,000.00 - ₹60,000.00 per month Work Location: In person

Job Summary: We are seeking an experienced and proactive Digital Marketing Manager to lead our digital initiatives while working closely with our Canada-based team . The ideal candidate will have deep expertise in end-to-end brand and media solutions , performance marketing, and digital strategy execution across various platforms. This role requires strong communication skills and the flexibility to work in the Canada shift to ensure seamless collaboration. Key Responsibilities: Plan and execute integrated digital marketing strategies that align with brand goals and market needs. Develop and manage end-to-end brand and media solutions , including campaign ideation, media planning/buying, execution, and performance analysis. Lead and optimize SEO/SEM, Google Ads, Meta Ads, display, retargeting, and performance campaigns. Collaborate with content, design, and brand teams to create unified, cross-channel marketing assets. Partner closely with the Canadian marketing and business teams to align on local strategies and ensure brand consistency across regions. Use tools such as Google Analytics, GA4, Data Studio, and others to track and report KPIs, ROAS, and funnel performance. Manage content marketing initiatives such as blogs, email campaigns, and social media calendars. Coordinate with media agencies, partners, and third-party vendors as needed. Stay current with trends in digital marketing, media innovation, and regional (Canada) consumer behavior. Provide strategic recommendations based on performance insights and market opportunities. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field. 4–7 years of experience in digital marketing with a strong background in media strategy and brand marketing . Demonstrated experience managing full-funnel digital campaigns across multiple platforms. Familiarity with Canadian digital media landscape, consumer insights, and regional marketing practices. Hands-on knowledge of platforms such as Google Ads, Meta Ads Manager, HubSpot, GA4, and other marketing tools. Strong analytical and problem-solving skills. Excellent communication and project management skills. Must be able to work in Canada time zone and maintain real-time collaboration with the Canadian team . Job Type: Full-time Pay: Up to ₹50,000.00 per month Benefits: Flexible schedule Schedule: Evening shift Night shift Rotational shift

📍 Location: In-office | Incuspaze, M3M Urbana Premium, Sector 67, Golf Course Extension Road, Gurugram, Haryana 122101 🕒 6 days a week | Duration: 6 months | Stipend: ₹20,000/month 💼 Opportunity for full-time conversion based on performance About the Company: ● Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners. ● We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure. ● Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures. Role and Responsibilities- Campaign Building: •⁠ ⁠Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels (Google/ facebook ads) •⁠ ⁠Continuously monitor and optimise campaigns to achieve the ROAS targets •⁠ ⁠Conduct A/B testing to improve ad performance and conversion rates. •⁠ ⁠Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance. •⁠ ⁠Should be able to understand our digital ecosystem and map the conversions from respective campaigns' end-level conversions. •⁠ ⁠Conduct detailed analysis on campaigns, keywords, Ad copies, locations and come up with powerful insights. Channel Expertise: •⁠ ⁠Stay updated with the latest trends and best practices in performance marketing and digital advertising. •⁠ ⁠Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads. Content and Creative: •⁠ ⁠Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives. Requirements- We’re looking for a motivated individual who is passionate about performance marketing and eager to learn and grow within a dynamic team. While experience is welcome, we value curiosity, adaptability, and a commitment to continuous improvement over prior expertise. 1.⁠ ⁠Recent Graduate/ Professionals looking to transition into performance marketing from a Tier 1 institution (IIT, NIT, DTU or equivalent) 2.⁠ ⁠0–1 years of experience in performance marketing (Search Engine Marketing/SEM, Paid Marketing, or related digital marketing functions). 3.⁠ ⁠Completion of a recognized performance marketing course or formal training from an accredited institution or online platform (e.g., Google Digital Garage, HubSpot Academy, Coursera, Udemy, or similar). 4.⁠ ⁠Relevant digital marketing certifications (such as Google Ads, Meta Blueprint, or comparable credentials) are highly desirable. 5.⁠ ⁠Understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing. 6.⁠ ⁠Familiarity with data analysis and campaign optimization using tools such as Google Analytics/ Mix panel. 7.⁠ ⁠Demonstrated ability or strong interest in developing and implementing performance marketing strategies that increase conversions, and maximize ROI. 8.⁠ ⁠Excellent communication and presentation skills. 9.⁠ ⁠Ability to work both independently and as part of a collaborative team. Preferred Qualifications- Experience with Google Ads, Meta Ads, and/or Bing Ads (hands-on experience is a plus, but not mandatory for entry-level candidates). A proactive learning attitude and willingness to acquire new skills in a fast-paced environment. Our Interview Process : We would like to help you minimise your time and effort. There are 3 rounds & we will be working towards completing all the rounds within a maximum of 1 week time. The schedule is as follows: 1.⁠ ⁠Introductory call 2.⁠ ⁠Task or Assignment 3.⁠ ⁠Task Presentation round

Job Title: Head of Marketing "Please note: Candidates who do not answer the screening questions will be automatically rejected by automation." Location: Ahmedabad, Gujarat Salary: ₹55,000 – ₹75,000 per month (depending on experience) Job Type: Full-time, In-office Reports To: Founder / CEO About the Role: We are seeking a results-oriented Head of Marketing to lead all marketing efforts for our international education and workforce mobility business. This includes student placements from India for grades 8–12 to the USA and Czech Republic , higher education placements (bachelor’s and master’s degrees) to countries like Germany, USA, Canada, and Australia , international educational tours, and Indian workforce placements to the USA and Europe. This role is ideal for a self-driven marketer who can independently manage strategy, execution, and reporting while maintaining a cost per lead (CPL) below ₹100. You will also be responsible for overseeing website development and lead automation tools. Key Responsibilities: 1. Marketing Strategy & Execution Develop customized marketing plans for each program line: Grades 8–12 placements (USA and Czech Republic) Higher education placements (Germany, USA, Canada, Australia, etc.) International tours (India to USA, Czech Republic, Colombia) Indian workforce placements (USA and Europe) Translate business goals into monthly digital campaigns and outreach plans Align strategies with admission cycles and program timelines 2. Paid Campaign Management Design and manage performance marketing campaigns across Google Ads, Facebook/Instagram, and LinkedIn Implement A/B testing, retargeting, and audience segmentation to improve lead quality Achieve monthly goals of 1,000+ qualified leads while keeping CPL under ₹100 3. Website Development & Maintenance Oversee website structure, content updates, and SEO optimization Ensure mobile responsiveness, lead form integrations, and user flow conversion Coordinate with developers to ensure high uptime and page speed performance 4. Content Creation & Brand Communication Produce and manage all marketing content including brochures, presentations, videos, and case studies Maintain consistent tone and visual identity across platforms Highlight student success stories and destination guides for parents/students 5. Direct Institutional Marketing (No Agents) Support outreach efforts to schools and colleges in India for grades 8–12 and tour collaborations Create marketing kits, email campaigns, and customized proposals for partner institutions Support workforce marketing efforts directly targeting skilled candidates through digital channels 6. Team Collaboration & Performance Reporting Work closely with Head of Revenue and admissions team to align lead-gen with conversion workflows Lead junior marketers, designers, or freelancers as needed Maintain campaign dashboards with key performance indicators and submit weekly reports to the CEO Required Qualifications: Master’s degree in Marketing, Business Administration, International Business, Communications, or a related field is required . Candidates with additional certifications in Digital Marketing (Google Ads, Meta Blueprint, SEO, CRM, or Analytics) will be given preference. Minimum 4 years in digital marketing, with proven experience managing paid campaigns, content, and SEO Strong understanding of the education and international mobility space Experience with Google Ads, Meta Ads, SEO tools, email automation, and WordPress Ability to work independently, manage projects, and track campaign effectiveness Excellent written and verbal communication skills Job Type: Full-time Pay: ₹660,000.00 - ₹900,000.00 per year Schedule: Day shift Weekend availability Application Question(s): We are located at Sun Gravitas,Shyamal Cross Rd, Shyamal, Ahmedabad, Gujarat 380015. How far do you live from our office? When can you join if selected? What is the advertised salary range for this position ? Education: Master's (Required) Experience: Head of Marketing: 4 years (Required) Language: English (Required) Work Location: In person

Experience Required: Minimum 3 years in performance marketing and ad management for B2B services Job Overview: We are looking for a dedicated Performance Marketing SPOC who will act as the single point of contact for managing paid ad campaigns across platforms and coordinating with our internal tech and sales teams. The ideal candidate will have hands-on experience in managing high-conversion B2B ad funnels targeting the USA and UAE markets, with a strong understanding of lead generation, retargeting, and ROI optimization. Key Responsibilities: Plan, execute, and optimize paid ad campaigns across platforms: Google Ads, Facebook, LinkedIn Conduct audience research , create buyer personas , and define ad funnel strategies for B2B SaaS and service offerings Set up conversion tracking , pixel integrations, and monitor retargeting audiences Build and manage lead generation funnels (top, mid, and bottom funnel content) Coordinate with internal tech, content, and sales teams to align campaigns with service offerings Analyze ad performance metrics (CTR, CPC, CPL, ROAS) and generate weekly performance reports Propose A/B testing plans for creatives, headlines, targeting, and landing pages Ensure ROI-focused strategy , including budget forecasting , CAC analysis , and conversion rate optimization Monitor competitor activity and benchmark ad performance Required Qualifications & Skills: 3+ years of experience running successful ad campaigns for B2B services (preferably in the tech industry) Strong expertise in Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Proven ability to generate qualified leads from USA and UAE markets Working knowledge of tools like Google Analytics, Google Tag Manager, UTM tracking, and CRM integrations Familiarity with marketing automation tools and retargeting strategies Excellent analytical , project management , and communication skills Self-motivated, detail-oriented, and results-driven Bonus Points for: Experience in SaaS product marketing Knowledge of SEO/SEM best practices Prior work with agencies or global B2B brands

Experience: 1–3 years Type: Full-time About the Role We’re looking for a multi-skilled marketer who can take ownership of our social media presence, performance marketing campaigns, and creative designs. If you enjoy creating content, understand paid ad funnels, and can work with AI tools and Canva, this role is for you. Key Responsibilities Social Media Management * Plan, create, and schedule posts across Instagram, YouTube, LinkedIn, and Facebook * Monitor engagement and grow the community through DMs, comments, and stories * Collaborate with the content and counseling team for reels and carousels * Stay updated with trends in the education and career space Performance Marketing * Run and optimize paid ads on Meta (Facebook/Instagram), Google, and YouTube * Manage and monitor ad spends, ROAS, and lead quality * Set up conversion tracking and retargeting campaigns * Generate weekly performance reports with actionable insights Graphic Design & Creatives * Design social creatives, thumbnails, ad banners, carousels, etc., using Canva * Use AI tools (e.g., ChatGPT, Midjourney, or similar) to ideate or automate content * Maintain brand consistency across all creatives Requirements * 1–3 years of experience in digital marketing or social media management * Hands-on experience with Meta Ads Manager, Google Ads, and Canva * Bonus: Knowledge of basic video editing (Reels/Shorts) * Strong creative skills and attention to detail * Ability to manage tasks independently and deliver on time

Your Role... Overall responsible for formulate and execution of marketing and demand/lead generation strategies to exceed lead generation quota: Inbound Demand Generation and Conversion. Lead the development, execution and optimization of multi-channel inbound demand generation programs via Content, SEO, Social, and other inbound methods. Recommend and drive content strategy. Lead the conversation strategies and efforts to convert the traffic to MQLs, MQLs to SQLs. All Paid Marketing efforts including SEM, Retargeting, ABM . Plan and deploy paid programs to achieve growth targets including campaign ad development, landing page optimization testing and analyses Market planning and strategy. Work with sales and product team to develop market analyses, segmentation and strategies KPIs and dashboards for daily/weekly/monthly monitoring. Track, manage and progress relative to ROI, revenue attribution and campaign investments. Job Type: Full-time Pay: ₹10,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Ability to commute/relocate: Mansarovar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred) Experience: Lead generation: 1 year (Preferred) Marketing: 1 year (Preferred) total work: 1 year (Required) Language: English (Preferred) Work Location: In person Application Deadline: 24/11/2023 Expected Start Date: 25/07/2025

Key Responsibilities Plan, build, and execute campaigns across SEO, SEM/PPC, social media, email, display, and retargeting . Conduct keyword research, optimize on-page content, and boost organic rankings. Manage paid media (Google Ads, Meta Ads, LinkedIn, etc.), including A/B testing and budget allocation. Create and execute email campaigns: segmentation, automation, performance tracking. Analyse campaign metrics (traffic, conversions, ROI, CPA) using Google Analytics and dashboards; generate insights. Collaborate with internal teams to ensure cohesive brand messaging and content consistency. Stay abreast of digital trends, emerging tools, and best practices business. Required Qualifications Experience: 5 + years in digital marketing, ideally within B2B, SaaS, FMCG, or agency Skills: SEO & SEM/PPC expertise (Google Ads, Meta Ads) Proficiency in tools like Google Analytics, SEMrush/Ahrefs, and CMS (WordPress/Shopify) Strong content creation, email marketing, and marketing automation skills (HubSpot, Mailchimp) Job Types: Full-time, Permanent Pay: Up to ₹50,000.00 per month Benefits: Flexible schedule Application Question(s): Can you start Immediately? Experience: SEO: 5 years (Required) PPC Campaign Management: 4 years (Required) Digital marketing: 5 years (Required) Location: Indore, Madhya Pradesh (Required) Work Location: In person

Key Responsibilities: Marketing Strategy & Planning Develop and execute 360-degree marketing strategies tailored for high-end aesthetic and wellness clientele. Develop and execute the overall marketing strategy aligned with business goals. Create annual marketing calendar covering brand campaigns, digital promotions, influencer activations, and festive initiatives. Lead the development and rollout of clinic-specific local marketing plans across locations. Digital & Performance Marketing Oversee SEO/SEM, paid media campaigns, Google Ads, Meta campaigns, and retargeting to drive lead generation and ROI. Manage website traffic, landing page performance, and CRM lead funnels with analytics tracking. Drive WhatsApp and email marketing campaigns focused on nurturing and conversions. Brand Building & Content Maintain consistency of the brand voice and positioning across platforms. Supervise high-quality content creation — from brand films and testimonials to reels, blogs, and treatment explainers. Collaborate on PR initiatives, awards, and media features to enhance brand authority. Team Leadership Lead and mentor a team of 10+ professionals handling design, social media, influencer marketing, and execution. Oversee team workflows, review daily marketing output, and guide campaign optimization efforts. Set goals, KPIs, and development plans for team members. Foster a culture of innovation, creativity, accountability, and performance. Manage agency relationships and third-party vendors where applicable. Agency & Vendor Management Identify and onboard top-tier brand and digital agencies, influencers, photographers, designers, and stylists. Manage vendor relationships, creative quality, campaign timelines, and deliverables. Clinic Growth & Customer Acquisition Plan and execute geo-targeted campaigns to drive walk-ins, consultations, and repeat footfall. Support new clinic launches with pre-opening buzz, launch activations, and ongoing acquisition plans. Track key metrics such as ROI per campaign and location. Monitor and analyze performance metrics to ensure ROI and campaign effectiveness Cross-functional Collaboration Work with clinic operations, doctors, and customer service teams to align marketing with customer experience. Collaborate with sales and CRM teams to maximize lead conversion and retention. Digital Marketing & SEO: Oversee planning and execution of paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, etc. Drive organic traffic through strong SEO strategies (on-page/off-page/technical). Implement marketing automation and lead nurturing flows using CRM tools. Social Media & Content Marketing: Create and manage a robust content calendar across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.). Collaborate with design and content teams to produce high-quality visual and written assets. Lead influencer collaborations and community engagement strategies. Brand & Creative Oversight: Ensure brand consistency across all channels and customer touchpoints. Guide visual communication, brand identity, and storytelling. Collaborate with internal stakeholders to align brand direction with business strategy. Affiliate & Partnership Marketing: Build and manage affiliate and referral programs. Identify, onboard, and manage marketing partners, influencers, and brand advocates. Candidate Profile: Graduate/Postgraduate in Marketing, Mass Media, or Business (MBA preferred) Minimum 5 years of experience in a marketing leadership role Strong understanding of digital tools – Meta Business Suite, Google Ads, WhatsApp API, Mailchimp, and CRM platforms Excellent communication, leadership, creative briefing, and execution skills Passion for beauty, skincare, and wellness trends Experience in handling high-net-worth client communication and luxury positioning Working knowledge of influencer marketing, celebrity endorsements, or clinic ambassador programs

Job Title: Performance Marketing Manager Location: Thane Experience: 3+ years in Performance Marketing Job Summary We are looking for a Performance Marketing Manager with a strong track record in driving business growth through Google Ads, Meta Ads, content strategy, agency management, and budget optimization . The ideal candidate should be data-driven, strategic, and experienced in planning, executing, and optimizing paid media campaigns to maximize ROI. Key Responsibilities Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms. Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS). Content Planning & Management: Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact. Data Analysis & Performance Tracking: Monitor campaign performance, analyze key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness. A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing pages to enhance conversion rates. SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales. Agency & Vendor Management: Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies. Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities. Key Requirements 3+ years of experience in performance marketing, paid media, and digital advertising. Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels. Strong expertise in budget management, bid strategy, and campaign optimization. Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools. Understanding of SEO, landing page optimization, and content marketing. Ability to analyze data-driven insights and translate them into actionable marketing strategies. Experience in agency/vendor management and working with creative teams. Strong problem-solving skills and the ability to thrive in a fast-paced environment. Preferred Skills Experience in healthcare, wellness, or e-commerce industries is a plus. Knowledge of CRM, email marketing, and automation tools to enhance campaign performance. Familiarity with programmatic advertising and affiliate marketing. Compensation: Competitive, based on experience. If you’re a results-driven marketer who thrives on optimizing campaigns and scaling businesses, we’d love to hear from you! Skills: paid media,landing pages,affiliate marketing,content marketing,scaling google ads,results-driven marketer,programmatic advertising,agency management,digital advertising,google ads,google tag manager,crm,data analysis,budget optimization,performance marketing,a/b testing,retargeting,google analytics,seo,email marketing,analyze data-driven insights,landing page optimization,budget management,ad copies,content strategy,optimizing campaigns,meta ads

Job Description: We are seeking a results-driven Performance Marketing Executive to manage and optimize our Meta (Facebook/Instagram) and Google Ads campaigns. This role is critical in driving quality traffic, generating leads/bookings, and ensuring maximum return on ad spend (ROAS) for our boutique hotel portfolio. Key Responsibilities: 1. Strategy & Planning Plan and execute performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram). Collaborate with internal teams to align campaigns with property promotions, seasonal offers, and lead generation goals. 2. Campaign Management Create and manage ad accounts, campaigns, ad sets, and creatives. Perform keyword research, audience targeting, and budget allocation. Write compelling ad copy tailored to each platform and objective. 3. Optimization Monitor campaign performance daily and make real-time adjustments to maximize CTR, conversion rates, and ROAS. Conduct A/B tests for creatives, landing pages, targeting options, and ad formats. 4. Reporting & Insights Generate weekly/monthly performance reports with insights and actionable recommendations. Track conversions using Google Analytics, Meta Pixel, and UTM tagging. 5. Coordination Work closely with graphic designers, content creators, and the sales/reservations team to ensure consistent messaging and timely ad rollouts. Requirements: 1–3 years of hands-on experience running Meta & Google Ads. Strong knowledge of Meta Ads Manager and Google Ads platform. Experience with Google Analytics, Meta Pixel, Tag Manager, and UTM tracking. Understanding of conversion funnels, lead generation, and retargeting strategies. Proficient in Excel/Google Sheets for reporting and analysis. Prior experience in hospitality, travel, or D2C marketing is a big plus. Nice to Have: Certification in Google Ads and Meta Blueprint. Experience using automation tools like Zapier, CRM integrations, or WhatsApp API. Familiarity with landing page platforms like Unbounce, Instapage, or Webflow. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Application Question(s): Will you be able to commute to the office at Panaji, Goa every day. This is an in office vacancy and local candidates staying in and around Panjim are preferred Work Location: In person

Paid Media- Job description At a time when businesses were emasculated and shutting down, MadHawks, which was literally an agency born out of COVID-19, joined hands with multiple start-ups and brands, converting prototype ideas and executing them hands on, turning them into successfully running business ventures today. MadHawks is a boutique digital marketing agency with the mission of giving the maximum ROAS to every business via personalized hawk-like monitoring on result-oriented SEO, Influencer driven social media, and revenue-based performance marketing. MadHawks is an early stage start-up with a bunch of Mad brains who rely on data as it gives real solutions to existing problems. We can be termed a data-driven product team, making insights speak and creating awe-inspiring creatives worthy enough to stun the digital world. MadHawks has successfully delivered organic traffic to the site, engagement on social media, building impressions, conversions, etc., to their clients spread across different geographies such as India, Dubai, the US, Canada, Indonesia, South Africa, etc. Founded by Ravi Kumar, MadHawks is one of the fastest growing marketing consultancies based out of India, Dubai, and Vancouver. MadHawks specializes in delivering ROI for every project or business that we cater to via personalized monitoring of insights and simplification of consumer data to early-stage start-ups, brands, and app-only businesses in multilingual environments. We are looking for a Manager- Paid Media, who will design and handle the campaigns from scratch to taking on existing accounts, you will be able to put together a Paid Media strategy providing recommendations and suggestions for the best way to achieve your client’s goals, as well as identifying areas for improvement. You will be able to work across different channels within Paid Media including PPC, Display, and Paid Social to create and execute the best strategy to hit client KPIs. Performance will be at the heart of what you do and you will evaluate how your campaigns are performing and continually optimize to get the best results. You will provide useful campaign insights to clients and suggest recommendations based on your analysis. This is the perfect opportunity for someone who is excited by the prospect of growing with the agency in a friendly environment and having a key role in the process. What we are looking for: ● 4+ years of experience managing social advertising campaigns ● 3+ years of experience digital marketing; agency experience a plus ● Must have handled ecommerce campaigns. ● Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable ● In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks ● Hands-on experience in handling marketing budgets and forecasting/reporting results ● Proficiency with Microsoft Word, Excel and PowerPoint; Google Tag Manager, Marketing Automation Systems or other technical skills a plus ● Track record of consistently meeting deadlines as well as coworker and client expectations ● Natural ability to analyze data and distill actionable insights ● Understand and articulate to clients what constitutes a good landing page, and be able to provide feedback to maximize conversion rates What will be your role? ● Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online ● Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs. ● Manage your spend and clicks on a daily basis, and maximizing profits ● Work with the paid media team and provide them the insight for clients ● Work with the sales team to provide forecasts & presentations.

Job description Company: JBK Technologies Pvt Ltd Location: Hinjewadi Phase-1, Pune Role: On-Site Position: Digital Marketing Specialist (2-4yrs) About Role: We’re seeking a results-driven marketer to plan, execute, and optimize paid ad campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and programmatic platforms like Criteo, Stack Adapt, and The Trade Desk. Key Responsibilities: Plan and manage cross-platform ad campaigns (Search, Display, YouTube, Social, Programmatic) focused on lead generation, CTR, CPA, and ROAS. Develop and execute full-funnel campaign strategies, including A/B testing and budget optimization. Set up and manage Google Display Ads and programmatic display campaigns for brand awareness and retargeting. Conduct keyword research, competitor analysis, and build audience targeting strategies including lookalike and retargeting segments. Collaborate with designers to create engaging ad creatives (static, video, carousel, etc.). Optimize landing pages to improve conversion rates and user experience. Track and report performance using GA4, Google Tag Manager, Search Console, and platform analytics. Stay updated with digital marketing trends and support SEO and content initiatives as needed. Preferred Experience: - Google, LinkedIn, Meta Ads. - Programmatic platforms (Criteo, Stack Adapt, The Trade Desk) - Bachelor’s degree in any field. - On-page/off-page SEO knowledge. - Good verbal and written communication skills. - Proficiency with Google Sheets/Microsoft Excel. Benefits: Health insurance Paid sick time Provident Fund Schedule: Day shift (1:pm- 10:PM) Monday to Friday ***Only Pune based candidates who can come for the final face to face round, are required to apply.*** Job Type: Full-time Pay: ₹200,000.00 - ₹450,000.00 per year Benefits: Health insurance Paid sick time Paid time off Provident Fund Ability to commute/relocate: Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Application Question(s): What is your current Location? Education: Bachelor's (Required) Experience: Google AdWords: 2 years (Required) SEO: 2 years (Preferred) Google Ad Manager: 1 year (Required) Work Location: In person

About Wallero Wallero is a global technology company offering cutting-edge IT services, digital transformation solutions, and high-performance software products. With a strong presence across the U.S. and India, we’re redefining how organizations adopt technology — delivering value through innovation, customer-centricity, and measurable outcomes. We're growing fast, and we're looking for a Performance Marketing Lead who can scale with us. Role Summary As the Performance Marketing Lead , you will own and scale our digital marketing strategy across key paid channels — driving qualified leads, product sales, and inbound demand for our IT services and product lines (like OfferX , Yeldam, etc.). You will build high-performing funnels for both enterprise and SMB audiences across geographies. Key Responsibilities Build and manage ROI-driven performance campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms Drive lead generation and conversion for both product and service verticals (e.g., SaaS, remote staffing, managed services) Collaborate with sales teams to align marketing efforts with revenue targets and customer profiles Conduct funnel analysis and optimize every step from ad impression to conversion Implement retargeting strategies to improve engagement and shorten sales cycles Lead A/B tests on creatives, copy, and CTAs to enhance ad performance Manage marketing budgets with laser focus on CAC, CPL, ROAS, and SQLs Integrate tools like Google Tag Manager, HubSpot, GA4, and LinkedIn Insights for accurate attribution and tracking Work with internal product and content teams to ensure alignment on messaging, offers, and landing page performance Stay ahead of performance trends, automation tools, and targeting innovations Requirements 5+ years in performance/digital marketing, preferably with B2B tech/IT services/products Experience with SaaS sales cycles, MQL-SQL pipeline optimization, and lead scoring Deep understanding of paid media strategies, funnel metrics, and retargeting/remarketing Hands-on with Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, and similar tools Strong analytics background — able to turn data into actionable insights and forecasts Excellent project management and stakeholder communication skills Bachelor's or Master's in Marketing, Business, Technology, or a related field Preferred Skills Experience marketing in US/Global B2B markets Familiarity with Account-Based Marketing (ABM) strategies Knowledge of CRM integrations and marketing automation Exposure to IT staffing, SaaS platforms, or cloud services marketing What You’ll Get at Wallero Opportunity to lead growth for high-impact tech platforms Work alongside cross-functional global teams Flexible work environment with autonomy Competitive salary and performance-based incentives A chance to grow into a Head of Growth role as we scale

Summary of Responsibilities: HelpAge India is seeking an experienced, strategic, and creative Digital Marketing Specialist to amplify our digital presence and drive real-world impact for elders across the country. This is your chance to blend creativity with analytics, harness the latest tech and lead innovative campaigns that engage, inspire, and deliver measurable results. In this pivotal role, you’ll take ownership of end-to-end digital marketing—crafting compelling social media strategies, pioneering performance marketing and optimizing web and email initiatives. You’ll be at the forefront of digital fundraising, leveraging data-driven insights to maximize engagement and support for our mission. If you thrive on both storytelling and strategy, and want your work to contribute to meaningful social change, we want you on our team! Key Responsibilities Social Media & Performance Marketing (50%) Design and execute full-funnel social commerce strategies. Lead high-impact fundraising campaigns and performance management across Meta, LinkedIn, YouTube, and Google. Drive donor acquisition and integrate cutting-edge AI retargeting strategies. Build vibrant online communities and develop innovative engagement tactics. Collaborate with influencers and forge co-branded social campaigns. Initiate and manage integrated inbound and outbound lead generation campaigns (Social Media, WhatsApp, SMS, Online) to unlock new revenue streams. Create compelling digital content—posts, blogs, ads, PDFs, email templates—while collaborating with internal teams and field partners. Track, measure, and report on KPIs using SEO, Google Analytics, FB Pixel/Analytics, GTM, and more. Stay ahead of market trends, competition, and emerging technologies in the digital and nonprofit space. Web Tech & SEO (30%) Optimize website performance and SEO to boost digital visibility. Manage online platforms and CRM systems for seamless supporter journeys. Identify and implement AI-powered tools to enhance digital efficiency. Oversee Google Ad Grants for nonprofit campaigns. Improve UI/UX to drive conversions and manage chatbots for real-time support. Ensure robust attributions and tracking (GTM, Google Analytics, FB Pixel/Analytics). Grow traffic and strengthen HelpAge India’s digital footprint. Other Digital Support (20%) Lead targeted email marketing campaigns. Support digital media planning and buying (YouTube, Google Ads, etc.). Ensure thorough documentation, reporting, and compliance. Requirements QUALIFICATIONS, EXPERIENCE, AND COMPETENCIES Degree in Communications, Digital Tech, or a related field. Additional qualification in digital marketing is a plus. Experience Required 8–10 years’ experience in a similar digital marketing role. Excellent English skills for independent content creation and design. Proficiency with social media analytics tools, MS Office Suite, and Mac environments. Hands-on experience with AI-powered marketing tools. Strong understanding of CRM for supporter conversion, engagement, and retention. Proven ability to develop and manage content for social media (WordPress, Canva, Adobe Suite, Email Campaign Systems, Facebook, YouTube, LinkedIn, Quora, Instagram, etc.). Self-motivated, flexible, and adept at managing multiple projects to tight deadlines. Critical thinker with meticulous attention to detail. Solid knowledge of SEO, analytics, and web optimization. Sensitivity to eldercare, health risks, and rights. Familiarity with marketing automation technology. Desirable Qualities/Experience/Skills Prior experience in fundraising operations or digital communications for not-for-profits.

We are looking for a results-driven Business Development Executive to join our dynamic team. This role is ideal for someone who thrives on building meaningful connections, understands the nuances of outbound prospecting and is passionate about tech-driven solutions. You will play a crucial role in identifying high-potential leads, managing outreach campaigns, and driving top-of-funnel growth for our sales pipeline. If you have hands-on experience with outbound tools, a knack for communication and a strategic mindset focused on growth, this role is for you. Key Responsibilities Identify, prospect, and qualify potential clients through various channels. Execute personalized and targeted outreach campaigns using LinkedIn Sales Navigator and similar tools. Plan and manage LinkedIn retargeting campaigns to nurture leads and enhance brand engagement. Coordinate and schedule discovery and follow-up calls with qualified prospects. Develop and implement email marketing strategies to nurture leads and drive conversions. Leverage platforms such as Apollo, Reply.io, Lusha, ZoomInfo, and LinkedIn Sales Navigator to enhance outreach and lead generation efforts. Work closely with sales and marketing teams to align strategies and achieve business objectives. Maintain accurate records of outreach activities, leads, and results using CRM tools. Required Skills Minimum 2 years of experience working in a similar role Strong written and verbal communication skills Specialized in business development for the US and UK markets, understanding the unique needs and preferences of these regions. Understanding of sales funnels and lead nurturing strategies. Experience working on SaaS/Tech Industry. Job Types: Full-time, Permanent Pay: Up to ₹400,000.00 per year Benefits: Health insurance Paid time off Provident Fund Ability to commute/relocate: Viman Nagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Application Question(s): What is your current CTC (in LPA)? Experience: Lead generation: 1 year (Preferred) Work Location: In person

Key Responsibilities Plan, build, and execute campaigns across SEO, SEM/PPC, social media, email, display, and retargeting . Conduct keyword research, optimize on-page content, and boost organic rankings. Manage paid media (Google Ads, Meta Ads, LinkedIn, etc.), including A/B testing and budget allocation. Create and execute email campaigns: segmentation, automation, performance tracking. Analyse campaign metrics (traffic, conversions, ROI, CPA) using Google Analytics and dashboards; generate insights. Collaborate with internal teams to ensure cohesive brand messaging and content consistency. Stay abreast of digital trends, emerging tools, and best practices business. Required Qualifications Experience: 5 + years in digital marketing, ideally within B2B, SaaS, FMCG, or agency Skills: SEO & SEM/PPC expertise (Google Ads, Meta Ads) Proficiency in tools like Google Analytics, SEMrush/Ahrefs, and CMS (WordPress/Shopify) Strong content creation, email marketing, and marketing automation skills (HubSpot, Mailchimp) Job Types: Full-time, Permanent Pay: Up to ₹50,000.00 per month Benefits: Flexible schedule Application Question(s): Can you start Immediately? Experience: SEO: 5 years (Required) PPC Campaign Management: 4 years (Required) Digital marketing: 5 years (Required) Location: Indore, Madhya Pradesh (Required) Work Location: In person

📢 We Are Hiring: Digital Marketing Manager / Executive Company: Zaroori Retail Location: Ludhiana Employment Type: Full-Time About Us: Zaroori Retail is a fast-growing retail brand dedicated to delivering quality products and exceptional customer experiences. We’re on a mission to expand our digital presence and are looking for a passionate and skilled Digital Marketing Manager / Executive to lead and execute impactful campaigns across platforms. Key Responsibilities: 🔹 Develop and implement digital marketing strategies to drive traffic, engagement, and conversions. 🔹 Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms. 🔹 Plan and execute performance marketing campaigns – paid search, display ads, retargeting, etc. 🔹 Handle SEO/SEM, email marketing, and social media marketing activities. 🔹 Monitor analytics and performance data to improve ROI and campaign efficiency. 🔹 Collaborate with creative and product teams for content, visuals, and promotions. 🔹 Stay up-to-date with the latest digital trends and platform updates. Requirements: ✔ Proven experience in digital marketing (Minimum 1-4 years for Executive, 5+ years for Manager). ✔ Strong knowledge of Google Ads, Meta Business Manager, SEO tools, and analytics platforms. ✔ Ability to create, track, and report campaign KPIs. ✔ Creative thinking and problem-solving skills. ✔ Excellent communication and teamwork abilities. Perks & Benefits: ✨ Growth-oriented environment ✨ Competitive salary ✨ Learning opportunities and platform certifications ✨ Employee discounts on products ✨ Fun and energetic work culture 📨 To Apply: Send your updated resume to hr@zarooriretail.com with the subject: “Digital Marketing Application – Zaroori Retail” Or call us +916239831652 for more details. Join Zaroori Retail – Let’s grow digitally, together!

Job Title: Head of Marketing "Please note: Candidates who do not answer the screening questions will be automatically rejected by automation." Location: Ahmedabad, Gujarat Salary: ₹55,000 – ₹75,000 per month (depending on experience) Job Type: Full-time, In-office Reports To: Founder / CEO About the Role: We are seeking a results-oriented Head of Marketing to lead all marketing efforts for our international education and workforce mobility business. This includes student placements from India for grades 8–12 to the USA and Czech Republic , higher education placements (bachelor’s and master’s degrees) to countries like Germany, USA, Canada, and Australia , international educational tours, and Indian workforce placements to the USA and Europe. This role is ideal for a self-driven marketer who can independently manage strategy, execution, and reporting while maintaining a cost per lead (CPL) below ₹100. You will also be responsible for overseeing website development and lead automation tools. Key Responsibilities: 1. Marketing Strategy & Execution Develop customized marketing plans for each program line: Grades 8–12 placements (USA and Czech Republic) Higher education placements (Germany, USA, Canada, Australia, etc.) International tours (India to USA, Czech Republic, Colombia) Indian workforce placements (USA and Europe) Translate business goals into monthly digital campaigns and outreach plans Align strategies with admission cycles and program timelines 2. Paid Campaign Management Design and manage performance marketing campaigns across Google Ads, Facebook/Instagram, and LinkedIn Implement A/B testing, retargeting, and audience segmentation to improve lead quality Achieve monthly goals of 1,000+ qualified leads while keeping CPL under ₹100 3. Website Development & Maintenance Oversee website structure, content updates, and SEO optimization Ensure mobile responsiveness, lead form integrations, and user flow conversion Coordinate with developers to ensure high uptime and page speed performance 4. Content Creation & Brand Communication Produce and manage all marketing content including brochures, presentations, videos, and case studies Maintain consistent tone and visual identity across platforms Highlight student success stories and destination guides for parents/students 5. Direct Institutional Marketing (No Agents) Support outreach efforts to schools and colleges in India for grades 8–12 and tour collaborations Create marketing kits, email campaigns, and customized proposals for partner institutions Support workforce marketing efforts directly targeting skilled candidates through digital channels 6. Team Collaboration & Performance Reporting Work closely with Head of Revenue and admissions team to align lead-gen with conversion workflows Lead junior marketers, designers, or freelancers as needed Maintain campaign dashboards with key performance indicators and submit weekly reports to the CEO Required Qualifications: Master’s degree in Marketing, Business Administration, International Business, Communications, or a related field is required . Candidates with additional certifications in Digital Marketing (Google Ads, Meta Blueprint, SEO, CRM, or Analytics) will be given preference. Minimum 4 years in digital marketing, with proven experience managing paid campaigns, content, and SEO Strong understanding of the education and international mobility space Experience with Google Ads, Meta Ads, SEO tools, email automation, and WordPress Ability to work independently, manage projects, and track campaign effectiveness Excellent written and verbal communication skills Job Type: Full-time Pay: ₹660,000.00 - ₹900,000.00 per year Schedule: Day shift Weekend availability Application Question(s): We are located at Sun Gravitas,Shyamal Cross Rd, Shyamal, Ahmedabad, Gujarat 380015. How far do you live from our office? When can you join if selected? What is the advertised salary range for this position ? Education: Master's (Required) Experience: Head of Marketing: 4 years (Required) Language: English (Required) Work Location: In person

Overview Build The Future At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill India’s Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media.The person will work closely with the product manager(s), members of the content team, marketing agencies, designers and our author/affiliates ecosystem. This is an individual contributor position.This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing? Digital Demand Generation Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. Performance Marketing & Paid Media Optimization Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. Demand Generation Via Organic & Social Media Channels Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. Data Analytics Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. What you need to be considered? 2-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals. Education & Certifications MBA with specialization in marketing, digital marketing, advertising or related field Certifications on Google Ads, Meta Ads, or growth hacking are a plus. Why work for us? At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts contribute to the lives of millions. There has never been a better time to join McGraw Hill. In our culture of curiosity and innovation, you will be able to own your growth and develop as we do. The work you do at McGraw Hill will be work those matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. If you are curious, open to new ideas and ready to make a difference, we want to talk to you. We have a collective passion for the work we do and a curiosity to find new solutions. If you share our determination, together we will drive learning forward. Here’s what we offer: At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions. McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 49062

Aris Unitern is seeking a results-oriented Digital Marketing & Lead Generation Specialist to join our growing real estate team. In this role, you will leverage Meta (Facebook/Instagram) and Google Ads to generate high-quality property leads and strengthen our brand presence online. The ideal candidate will possess expertise in digital campaign strategy, analytics, and creative content for real estate audiences. Key Responsibilities • Lead Generation & Campaign Management • Design, launch, and optimize lead-generation campaigns on Meta (FB/IG) and Google Ads to drive property inquiries. • Build and refine conversion funnels, set up tracking, and implement retargeting tactics. • Integrate advertising campaigns seamlessly with CRM and lead management systems. • Social Media & Content Management • Develop engaging, property-focused content for regular posting on social media. • Maintain and execute a content calendar to nurture and engage leads. • Respond promptly to online inquiries and encourage client engagement. • Performance Analytics & Reporting • Monitor campaign key performance indicators (e.g., CPL, CTR, CPM, conversion rates) and provide data-driven recommendations. • Continuously optimize campaigns for maximum return on investment. • Conduct competitor and market analysis to inform marketing strategy. • Collaboration & Communication • Work closely with Aris Unitern’s sales, creative, and design teams to ensure campaign alignment with company objectives. • Prepare regular performance reports and actionable insights for management. Required Skills and Qualifications • Proven experience running targeted campaigns on Meta (Facebook/Instagram) and Google Ads. • Demonstrated success in lead generation, conversion tracking, ad funnel optimization, and retargeting. • Advanced proficiency in analytics platforms such as Google Analytics and Ads Manager. • Strong copywriting and creative design skills within real estate marketing contexts. • Excellent project management, communication, and teamwork abilities. • Knowledge of landing page optimization, SEO, and SEM best practices. Preferred Qualifications • Bachelor’s degree in Marketing, Digital Marketing, or related discipline. • Certifications in Google Ads and/or Meta Ads Platforms. • Prior experience in real estate digital marketing. • Familiarity with real estate CRMs and lead nurture automations. • Portfolio demonstrating successful property lead generation campaigns. • Experience with video, YouTube, or WhatsApp marketing considered an asset. Benefits • Competitive compensation with performance-based incentives. • Access to innovative marketing tools and collaboration with industry professionals. • Support for professional development and certification. • Creative, engaging work environment at Aris Unitern. To Apply: Submit your resume and a portfolio of digital ad campaigns and real estate marketing initiatives. Priority will be given to candidates who demonstrate a measurable impact in digital lead generation and property campaign success.

Basic Functions/ Job Responsibility Develop, execute, and optimize digital campaigns across channelsSEO, SEM/PPC, social media, email, displayto boost brand awareness, traffic, and conversions. Create and refine digital assets (landing pages, ad copy, graphics, blog posts, webinars), ensuring brand consistency. Analyze performance KPIs (CTR, conversion rates, ROI), and iterate strategies for continual improvement. Manage budgets and coordinate with internal teams (content, design, academia, product, industry) and external vendors. Has a good understanding of the Martech stackCRM, marketing automation such as Zoho, CMS, CRM dashboards, analytics. Implement, test (A/B and multivariate), and optimize technical systems and integrations to enhance campaign delivery and efficiency. Identify automation and process improvements; train team members on tool functionality Digital Asset Management. Knowledge, Skills, Qualifications, Experience Experience 4 to 6 Years of Experience Technical Skills Strong content creation, social media, and campaign management capabilities (SEO, SEM) Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking Working knowledge of ZOHO, CRM tools, HTML Strong with Excel, pivot tables, formulas, and reporting tools (Power BI a plus) Familiarity with SEO tools Understanding of retargeting, programmatic ads, and audience segmentation Soft Skills Analytical mindset with data-driven decision-making. Excellent communication across technical and non-technical stakeholders. Project management, detail-oriented, self-starter. Ability to collaborate with multiple stakeholders A strong drive to enhance product performance. Locations Noida