Performance Marketing Executive (Meta & Google Ads)

Job Description:

We are seeking a results-driven Performance Marketing Executive to manage and optimize our Meta (Facebook/Instagram) and Google Ads campaigns. This role is critical in driving quality traffic, generating leads/bookings, and ensuring maximum return on ad spend (ROAS) for our boutique hotel portfolio.

Key Responsibilities:

1. Strategy & Planning

• Plan and execute performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
• Collaborate with internal teams to align campaigns with property promotions, seasonal offers, and lead generation goals.

2. Campaign Management

• Create and manage ad accounts, campaigns, ad sets, and creatives.
• Perform keyword research, audience targeting, and budget allocation.
• Write compelling ad copy tailored to each platform and objective.

3. Optimization

• Monitor campaign performance daily and make real-time adjustments to maximize CTR, conversion rates, and ROAS.
• Conduct A/B tests for creatives, landing pages, targeting options, and ad formats.

4. Reporting & Insights

• Generate weekly/monthly performance reports with insights and actionable recommendations.
• Track conversions using Google Analytics, Meta Pixel, and UTM tagging.

5. Coordination

• Work closely with graphic designers, content creators, and the sales/reservations team to ensure consistent messaging and timely ad rollouts.

Requirements:

• 1–3 years of hands-on experience running Meta & Google Ads.
• Strong knowledge of Meta Ads Manager and Google Ads platform.
• Experience with Google Analytics, Meta Pixel, Tag Manager, and UTM tracking.
• Understanding of conversion funnels, lead generation, and retargeting strategies.
• Proficient in Excel/Google Sheets for reporting and analysis.
• Prior experience in hospitality, travel, or D2C marketing is a big plus.

Nice to Have:

• Certification in Google Ads and Meta Blueprint.
• Experience using automation tools like Zapier, CRM integrations, or WhatsApp API.
• Familiarity with landing page platforms like Unbounce, Instapage, or Webflow.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Application Question(s):

• Will you be able to commute to the office at Panaji, Goa every day. This is an in office vacancy and local candidates staying in and around Panjim are preferred

Work Location: In person