Performance Marketing – B2B Tech Services (USA & UAE Markets)

Experience Required:

3 years

Job Overview:

dedicated Performance Marketing SPOC

Key Responsibilities:

• Plan, execute, and optimize

   paid ad campaigns across platforms: 

  Google Ads, Facebook, LinkedIn

• Conduct 

  audience research

  , create 

  buyer personas

  , and define 

  ad funnel strategies

   for B2B SaaS and service offerings
• Set up 

  conversion tracking

  , pixel integrations, and monitor 

  retargeting audiences

• Build and manage 

  lead generation funnels

   (top, mid, and bottom funnel content)
• Coordinate with internal 

  tech, content, and sales teams

   to align campaigns with service offerings
• Analyze 

  ad performance metrics

   (CTR, CPC, CPL, ROAS) and generate weekly performance reports
• Propose 

  A/B testing

   plans for creatives, headlines, targeting, and landing pages
• Ensure 

  ROI-focused strategy

  , including 

  budget forecasting

  , 

  CAC analysis

  , and 

  conversion rate optimization

• Monitor 

  competitor activity

   and benchmark ad performance

Required Qualifications & Skills:

• 3+ years of experience

   running successful ad campaigns for B2B services (preferably in the tech industry)
• Strong expertise in 

  Google Ads, LinkedIn Campaign Manager, Meta Ads Manager

• Proven ability to generate 

  qualified leads

   from 

  USA and UAE markets

• Working knowledge of tools like 

  Google Analytics, Google Tag Manager, UTM tracking, and CRM integrations

• Familiarity with 

  marketing automation tools

   and 

  retargeting strategies

• Excellent 

  analytical

  , 

  project management

  , and 

  communication skills

• Self-motivated, detail-oriented, and results-driven

Bonus Points for:

• Experience in 

  SaaS product marketing

• Knowledge of SEO/SEM best practices
• Prior work with 

  agencies or global B2B brands