Retail Marketing Executive

Company Overview:

Bombay Hemp Company (BOHECO) is at the forefront of revolutionizing the health and wellness industry with premium CBD-infused products, rooted in the principles of Ayurveda and modern science. Our Delhi Clinic & Store, located at G-47, Ground Floor, Green Park, Main Market, New Delhi, is dedicated to offering holistic well-being solutions and is a hub for personalized healthcare and innovative wellness products. We are excited to soon launch our new clinic in Gurgaon, expanding our reach and impact.

We are seeking a dynamic and motivated ‘Marketing Executive – Retail Clinic’ to join our team. This role involves promoting BOHECO's products and services through field marketing campaigns, managing relationships with vendors and retailers, and driving footfall to our Delhi and Gurgaon clinics. The ideal candidate will have a passion for sales and marketing, a strong understanding of the local market, and the ability to engage with customers and stakeholders effectively.

1. Plan and execute field marketing campaigns after conducting preliminary research.

• Conduct preliminary research to identify target demographics and market trends.
• Develop and implement effective field marketing strategies to promote BOHECO's products and services.

2. Maintain relationships with third-party vendors and venues.

• Establish and nurture strong working relationships with key vendors and venue operators.
• Ensure timely coordination and smooth execution of promotional events and activities

3. Promote business expansion opportunities to retailers and other merchants through successful field marketing programs and manage existing retailers.

• Identify potential retailers and merchants interested in BOHECO's product range.
• Develop and present compelling field marketing programs to drive business expansion and manage existing retailers.

4. Attend relevant trade shows and events

• Represent BOHECO at industry trade shows and local events to increase brand visibility.
• Network with potential partners and customers to generate leads and drive sales

5. Manage social media activity surrounding field marketing campaigns.

• Coordinate with the marketing team to create engaging social media content.
• Monitor and analyze social media engagement to optimize campaign effectiveness.

6. Report weekly/monthly on the status of field marketing activities.

• Prepare detailed reports on the progress and outcomes of field marketing initiatives.
• Provide insights and recommendations for future improvements based on data analysis.

7. Manage sales at the Delhi Clinic & Store during prime evening hours (8 PM to 9 PM).

• Ensure high customer satisfaction and engagement during peak sales hours.
• Handle inquiries and transactions efficiently to maximize sales opportunities.

8. Conduct on-field sampling activities for the brand.

• Organize and execute product sampling events to introduce BOHECO's offerings to potential customers.
• Collect feedback and data to assess the impact of sampling activities.

9. Manage hyper-local deliveries.

• Coordinate with the Clinic team to ensure timely and accurate delivery of products within the local area.
• Address any delivery-related issues promptly to maintain customer satisfaction.

10. Focus on activities to bring footfall to the Delhi & Gurgaon clinics.

• Develop and implement creative strategies to attract new visitors to the clinics.
• Collaborate with local businesses and organizations to increase clinic visibility and drive traffic.

11. Conduct RWAs and other educational/health camps in designated areas.

• Plan and conduct Resident Welfare Association (RWA) meetings to educate the community about BOHECO's products and services.
• Organize and participate in health camps to provide valuable information and engage with the local community.

Required Skills:

• Strong planning and organizational skills for conducting preliminary research and executing field marketing campaigns.
• Excellent relationship management skills for maintaining vendor and venue partnerships.
• Ability to identify and promote business expansion opportunities.
• Experience in attending and leveraging trade shows and events.
• Proficiency in managing social media activities related to marketing campaigns.
• Strong reporting skills for tracking the status of marketing activities.
• Sales acumen to manage clinic/store sales during peak hours.
• Ability to conduct engaging sampling activities and educational camps.
• Familiarity with hyper-local delivery management.
• Creative thinking to drive footfall to the clinics.

Educational Qualifications:

• Undergraduate in Any Specialization
• Strong communication ability (oral and written) in English and Hindi
• Proficient in MS Office and social media

Additional Requirements:

• Knowledge of the local area.
• Ownership of a 2-wheeler vehicle for traveling.

Why Join Us:

• Be a part of a pioneering company in the health and wellness industry.
• Opportunity to grow your career in sales and marketing.
• Work in a dynamic and supportive environment with a focus on innovation and holistic wellness.
• If you are passionate about sales, marketing, and making a difference in the health and wellness industry, we would love to hear from you. Apply today and join us on this exciting journey!