PR/Media/Branding Specialist

About Iamneo

About The Role

PR/Media/Branding Specialist

Key Responsibilities

• Public Relations & Media Outreach: Build and manage strong relationships with journalists, bloggers, and media houses to drive meaningful press coverage.
• Brand Positioning & Messaging: Define and maintain a consistent messaging framework across all external communications to reinforce iamneo.ai’s positioning.
• Content & Thought Leadership: Work with internal teams and agencies to develop press releases, media kits, founder quotes, authored articles, and more.
• Campaign Management: Plan and manage strategic campaigns including product launches, success stories, and company milestones.
• Crisis Communication: Handle sensitive or urgent media situations with professionalism and timely response to protect brand reputation.
• Monitoring & Reporting: Use PR tools and analytics platforms to track coverage, measure brand sentiment, and report on campaign performance.
  

Roles & Expectations

• Drive brand awareness and credibility in the EdTech and B2B SaaS ecosystem
• Maintain a PR calendar aligned with business milestones and marketing priorities
• Collaborate with Founder's Office and Sales to surface high-impact stories and case studies
• Ensure brand consistency across all public-facing content and touchpoints
  

Non-Negotiables (Must-Have Skills/Requirements)

• 3–6 years of experience in PR, corporate communication, or brand strategy (preferably in EdTech, SaaS, or B2B sectors)
• Excellent writing and storytelling skills
• Established relationships with media in tech, education, and startup ecosystems
• Experience managing external agencies and creative partners
• Strong sense of ownership and ability to thrive in a fast-paced environment
  

Ideal Candidate Persona

• A compelling storyteller with an instinct for what makes news
• Well-networked in relevant media circles
• Strategic and execution-focused with the ability to drive visibility during key brand moments
• Passionate about education, innovation, and narrative-driven marketing