PPC Specialist

Job Title: PPC Specialist (3 to 4 Years Experience)

Location: New Krishna Park , Vikaspuri , New Delhi 110018
Employment Type: Full-Time
Department: Digital Marketing - Paid Campaigns

About the Role:
We are looking for an experienced and results-driven PPC Specialist with 3 to 4 years of hands-on experience in planning, executing, managing, and optimizing Pay-Per-Click campaigns across Google Ads, Facebook, and YouTube. Little experience in LinkedIn ads will be considered as an added advantage.

The ideal candidate should be well-versed in data-driven marketing with a strong focus on lead generation, sales conversion, and brand awareness programs.

Key Responsibilities:

• Strategize, execute, and manage PPC campaigns across Google, Facebook, and YouTube to drive quality leads and sales. LinkedIn knowledge will be have an advantage
• Create and manage comprehensive keyword strategies, ad groups, and targeting criteria.
• Monitor campaign performance and optimize for ROI and major performance KPIs (CPL, CPA, ROAS, etc.).
• Oversee ad creatives including text, display, video, and shopping ads.
• Develop campaign performance reports and present actionable insights to management and clients.
• Collaborate with design and content teams to ensure high-impact ad creatives.
• Track and report on conversions, call tracking, and goal completions using Google Analytics and related tools.
• Conduct A/B testing for ads and landing pages to improve CTR and conversion rates.
• Stay updated with the latest industry trends, platform updates, and PPC strategies.

Required Skills & Qualifications:

• 3 to 4 years of proven experience managing Google Ads, Facebook Ads, and YouTube Campaigns.
• Strong knowledge of Google Ads Manager, Meta Business Suite, and YouTube advertising.
• Hands-on experience with performance marketing tools like Google Analytics, GTM, Conversion Tracking, SEMrush, etc.
• Ability to interpret campaign data and apply insights to enhance performance.
• Excellent written and verbal communication skills.
• Analytical mindset and attention to detail.
• Certification in Google Ads and Facebook Blueprint (preferred but not mandatory).

Performance Metrics:

• Number and quality of leads generated
• Cost per lead and conversion
• Sales and revenue impact of PPC campaigns
• Campaign CTR, Quality Score, and Conversion Rate
• Brand awareness KPIs (reach, impressions, video views)

Why Join Us:

• Opportunity to work on healthcare projects with diverse strategic move
• A performance-driven work culture that rewards innovation and initiative
• Continuous learning and upskilling support

Interested candidates can contact me on +91 8375984984 or can share their resumes on the same

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person