Pharmaceutical Marketing Manager

The Arya Vaidya Pharmacy (Coimbatore) Ltd (AVP) is a pioneer in the field of Ayurveda, with a legacy of over twelve decades in providing authentic and high-quality Ayurvedic healthcare solutions. We are committed to promoting the science of Ayurveda globally through our innovative products and services.

We are seeking a dynamic and experienced Pharma Marketing Manager to lead the marketing efforts for our Pharma Division, focusing on Ayurveda prescription products. If you are passionate about Ayurveda and have a proven track record in pharmaceutical marketing, we invite you to join our team and contribute to our mission of holistic wellness.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies for AVP’s Ayurvedic pharmaceutical products to drive brand awareness and market penetration.
• Conduct market research to identify trends, customer needs, and competitive positioning in the Ayurveda and pharmaceutical sectors.
• Collaborate with cross-functional teams, including sales, product development, and regulatory affairs, to ensure alignment of marketing strategies with business goals.
• Plan offline field-based traditional marketing campaigns, product awareness programs, and doctor connect programs.
• Build and maintain strong relationships with healthcare professionals, distributors, and key stakeholders in the Ayurveda and pharmaceutical industries.
• Monitor and analyze the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
• Oversee the creation of marketing collateral, including brochures, presentations, and product literature, ensuring compliance with industry regulations.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Stay updated on industry trends, regulatory changes, and advancements in Ayurveda to ensure AVP remains a market leader.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
• Minimum of 8-10 years of experience in marketing, with at least 5 years in the pharmaceutical or Ayurveda industry.
• Proven track record of successfully launching and managing marketing campaigns for healthcare or wellness products.
• Strong understanding of the Ayurveda and pharmaceutical markets, including regulatory requirements.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in product management from manufacturing to marketing to sales.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Leadership experience with the ability to manage and inspire a team.

Position: Marketing Manager – Pharma DivisionLocation: Coimbatore, Tamil NaduEmployment Type: Full-TimeSalary & Other Benefits: As per industry standards