Performance Marketing Specialist

We are seeking a highly skilled and experienced Senior Performance Marketing Executive with expertise in Google Ads/LinkedIn to join our team at Recro. As a Performance Marketing Executive, you will be responsible for developing and executing effective inbound marketing strategies, with a specific focus on paid media acquisition for demand generation. You will also play a crucial role in driving organic traffic, improving search engine rankings, and increasing online visibility of our clients. If you have a deep understanding of inbound marketing channels, particularly SEM and SEO, and are passionate about driving measurable results, we would love to hear from you.

About The Role

• Inbound Strategy& Execution:

  Develop and implement comprehensive inbound marketing strategies, primarily focusing on Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) to drive qualified leads and conversions.

• Paid Campaign Optimisation:

  Plan, execute, and optimise paid campaigns across platforms like

  Google Ads

  and

  LinkedIn Ads

  , continuously monitoring performance to ensure high conversion rates and optimal ROI.

• Landing Page Optimisation:

  Optimise landing pages to significantly improve conversions and do continuous optimisation.

• Industry Gap Analysis:

  This includes keyword research, technical audits, and industry analysis to drive growth.

• CRO &UX Insights:

  Provide actionable recommendations and insights for improving landing page structure, user experience (UX), and conversion rate optimisation (CRO) to maximise lead generation and customer acquisition.

• Campaign Performance Analysis & Reporting:

  Monitor, analyse, and report on key performance indicators (KPIs) for all campaigns and other initiatives. Utilise various analytics tools to interpret data, identify trends, and derive actionable insights for continuous improvement.

• Market & Trend Monitoring:

  Stay abreast of the latest industry trends, search engine algorithm updates, and best practices in SEO, SEM, and overall digital marketing to ensure our strategies remain cutting-edge.

Requirements:

• Education:

  Bachelor's degree in Marketing, Business, or a related field.

• Experience:

  Proven hands-on experience as a

  Performance Marketing Executive for at least 4 years

  , with a strong focus on both SEM and PPC.
• Technical Proficiency:
• Proficiency in managing and optimising campaigns on

  Google Ads

  and

LinkedIn Ads.

• Strong familiarity and hands-on experience with analysis tools such as

  Google Analytics 4 (GA4)

  ,

  Google Search Console

  ,

  Moz

  ,

  SEMrush

  , or similar platforms.
• Familiarity with various

  Content Management Systems(CMS)

  and website optimisation techniques.
• Uses AI and other tools to maximise output

• Analytical Skills:

  Excellent analytical skills with a demonstrated ability to interpret complex data, draw meaningful conclusions, and translate insights into effective marketing strategies.

• Growth Mindset:

  A constant learner with a proactive attitude towards staying updated with evolving industry trends, algorithm changes, and new digital marketing technologies.

• Communication:

  Strong verbal and written communication skills to articulate strategies, insights, and performance reports effectively.