Performance Marketing Specialist

As a Performance Marketing Specialist at Squid Gossips, you will play a crucial role in planning, executing, and optimizing digital marketing campaigns to drive the growth and visibility of our clients" brands. Your responsibilities will include analyzing performance data, conducting market research, developing strategic marketing plans, managing PPC and social media advertising, and collaborating with various teams to ensure a cohesive approach towards achieving marketing goals. To excel in this role, you should possess strong analytical capabilities and have extensive experience in evaluating performance data to derive actionable insights that inform effective marketing strategies. Your in-depth knowledge of market research methodologies will be instrumental in identifying target audiences and maximizing market penetration through strategic marketing plans. Budget management will be a key aspect of your role, requiring proficiency in allocating resources effectively and optimizing marketing expenditures to achieve maximum return on investment. Your exemplary communication and collaboration skills will enable you to work seamlessly with cross-functional teams and stakeholders towards common marketing objectives. You should be well-versed in a variety of digital marketing tools and platforms, including Google Analytics for traffic analysis, AdWords for search marketing, and Facebook Ads for targeted social media campaigns. Your professional experience in the marketing industry will further enhance your ability to adapt to diverse market conditions and client needs successfully. Ideally, you should hold a Bachelor's degree in Marketing, Business Administration, or a closely related field, providing you with a solid foundation in marketing principles and strategies to thrive in this dynamic role at Squid Gossips.,