Performance Marketing Specialist

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Job Summary

Performance Marketing Specialist

Key Responsibilities

• Set up and monitor paid campaigns on

  Google Ads, Meta Ads, LinkedIn

• Assist in planning and executing digital campaigns (SEO, SEM, email, social media)
• Conduct

  keyword research

  and audience targeting
• Track and report daily campaign performance:

  CTR, CPC, CPA, ROAS

• Collaborate with design team for creatives and support social media management
• Help compile

  monthly reports

  with key insights and improvements
• Run

  A/B testing

  for creatives, targeting, and bidding strategies
• Monitor ad spends and flag over/under-utilization
• Stay up to date with

  platform updates, trends, and industry best practices

Requirements

• 1–2 years of hands-on digital marketing experience
• Strong understanding of

  paid marketing concepts

  : CPC, impressions, conversions, funnels
• Familiar with platforms:

  Google Ads, Meta Ads Manager, LinkedIn Ads

• Experience with

  Google Analytics (GA4)

  ,

  Google Tag Manager

  ,

  Canva

• Exposure to

  SEO tools

  like SEMrush or similar
• Knowledge of

  email marketing

  and

  WhatsApp marketing

• Understanding of

  landing page UX and optimization

• Strong written and verbal communication skills
• Ability to work both independently and within a team

Key Skills

Digital Marketing, Paid Campaigns, Google Ads, Meta Ads, SEO, SEM, A/B Testing, Campaign Management, Analytics, Canva, GA4, Google Tag Manager, Email Marketing, Social Media Marketing

Perks and Benefits

• Work with a growing, innovation-driven brand
• Collaborative team environment
• Learning and upskilling opportunities
• Exposure to multiple digital channels and tools

How to Apply

hiring@thermaissance.com