Performance Marketing Specialist

Performance Marketing Specialist – Full-Time Location: On-site, [Your Office Location] Shift: Morning Shift (Full-time) Start Date: Immediate Experience Required: 2–4 years (Agency Experience Mandatory) Compensation: Competitive Salary (Based on experience) We’re on the hunt for a Performance Marketing Specialist to join our growing team! If you're data-driven, ROI-obsessed, and have a deep understanding of how paid media fuels digital growth, this is your moment. As a part of our Digital Marketing Agency , you'll strategize, execute, and optimize high-performing ad campaigns across Meta, Google, and other platforms for a range of exciting brands. Key Responsibilities: Plan, launch, and manage paid ad campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, and more. Continuously track, analyze, and optimize campaign performance to meet KPIs (ROAS, CTR, CPA, etc.). Conduct A/B testing on creatives, audiences, and landing pages to improve conversion. Create and manage performance dashboards and client reports using Google Analytics, Meta Business Suite, and other analytics tools. Collaborate with the content, design, and web teams to ensure campaigns are aligned with brand messaging and strategy. Stay up-to-date with the latest trends, algorithm updates, and best practices in digital advertising. Requirements: 2–4 years of hands-on experience in performance marketing at a digital agency. Proven track record of managing ad budgets and scaling campaigns across multiple platforms. Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and tracking tools like GTM and Pixel setups. Strong analytical skills with a data-driven approach to problem-solving. Excellent communication, time management, and team collaboration skills. Perks: Competitive salary and growth-focused environment. Work with a diverse portfolio of clients and industries. Creative and supportive team culture. Opportunity to lead strategy for performance-driven brands. To Apply: Send your resume and portfolio/case studies. Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: Day shift Morning shift Application Question(s): Portfolio Link Work Location: In person