Performance Marketing Manager

About TapGro:

TapGro is an innovative software start-up that provides salon management solutions

to the beauty industry. Our mission is to streamline the daily operations of salons and

spas, allowing them to focus on delivering exceptional services. We are growing

rapidly and looking for talented individuals who can help us scale further.

Position Overview:

Performance Marketer

Meta

(Facebook & Instagram)

ROAS (Return on

Ad Spend)

Key Responsibilities:

Meta Ads Manager and

Google Ads

 Monitor campaign performance daily and adjust targeting, creatives, and budgets to

maximize ROAS.

 Conduct A/B testing on ad creatives, copy, landing pages, and audience segments.

 Create and maintain detailed reports on ad performance, funnel metrics, and customer

acquisition costs.

 Collaborate with design, content, and product teams to build effective ad creatives and

landing pages.

 Analyse campaign data and user behaviour to uncover insights and identify growth

opportunities.

 Stay up to date with the latest ad trends, policy updates, and best practices across

platforms.

 Ensure efficient utilization of budgets with proper pacing and bid strategies.

Qualifications and Skills:

strong portfolio of

Meta and Google Ads campaigns

pixel tracking, conversion APIs, Google Tag Manager

attribution modeling.

 Strong analytical skills and proficiency in Excel/Sheets and campaign management

tools.

e-commerce, SaaS, or app marketing