Performance Marketing Manager

Website -https://ruheindia.com/

Email ID -hr2@ruheindia.com

Location-Netaji Subhash Place, Delhi

Company Description

Ruhe, founded in 2020 by Kapil Gupta, is India's largest digital brand in the kitchen and bathroom fittings industry. With over 1800 SKUs, all proudly 100% Made-In India, Ruhe prioritizes customer convenience and trust through its user-friendly website, www.ruheindia.com. The company stands out with a commitment to customer satisfaction, offering a 30-day return policy, warranties up to 10 years, and dedicated customer support.

Job Overview

We are seeking an experienced performance marketing associate to develop, implement,

and manage our company's digital marketing strategies. As an associate , you will be

responsible for driving customer acquisition, engagement, and retention through various

digital channels. You will also be responsible for analyzing data and market trends to adjust

marketing campaigns as needed.

Key Responsibilities:

1. Plan, create, and execute performance marketing campaigns across

platforms such as Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn

Ads, and other digital channels.

2. Monitor, analyze, and optimize campaigns to achieve KPIs like ROAS, CPA,

CTR, and conversion rates.

3. Conduct keyword research and audience segmentation to target the most

profitable customer groups.

4. Develop A/B testing strategies for creatives, audiences, and landing pages to

optimize campaign performance.

5. Collaborate with content, design, and social media teams to align paid

strategies with overall marketing objectives.

6. Stay updated on industry trends, emerging platforms, and best practices to

enhance campaign effectiveness.

7. Manage budgets effectively and ensure efficient allocation across channels.

8. Prepare detailed performance reports and provide actionable insights.

Eligibility Criteria :

1. Proven experience (4+ years) in performance marketing, preferably in an

agency or D2C environment.

2. Expertise in tools such as Google Ads, Facebook Ads Manager, Google

Analytics, and data visualization tools.

3. Proficient in using platforms like Shopify or other e-commerce tools.

4. Strong analytical skills with a data-driven mindset.

5. Knowledge of SEO and basic content marketing principles is a plus.

6. Excellent verbal and written communication skills.

7. Strong organizational skills and ability to manage multiple projects

simultaneously.

Why Join Ruhe?

At Ruhe, we believe in innovation, growth, and empowering our team to deliver exceptional results. If you’re passionate about e-commerce and looking to make a significant impact, we’d love to hear from you!

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,400,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Fixed shift
• Morning shift

Work Location: In person