Performance Marketing Manager

Job Description

About the Role: MAS Digital is looking for a sharp, data-driven Performance Marketing Manager to lead paid media campaigns for our fast-growing roster of clients across India and overseas. You’ll drive strategy, execution, and optimisation across Meta, Google, LinkedIn, and other platforms — all while ensuring that every ad dollar counts. You’ll work closely with our creative and strategy teams to turn briefs into high-converting campaigns and performance reports into strategic action. What You'll Own: Strategy & Planning Develop full-funnel, omnichannel ad strategies based on client goals and industry trends Translate business objectives into actionable campaign roadmaps Research target markets, competitors, and customer behavior to find the edge Campaign Execution & Optimization Set up, monitor, and optimise campaigns across platforms like Meta Ads, Google Ads, LinkedIn Ads Run A/B tests to improve CTR, CPL, ROAS, or whatever the goal demands Ensure smooth workflows between copy, creatives, and landing pages for maximum conversions Budget & Performance Management Own media budgets with a clear focus on ROI Monitor spends, pacing, and performance metrics to guide optimisation Provide budget forecasts, reports, and risk assessments Analytics & Reporting Set up and track conversions using tools like Google Analytics, GTM, Meta Pixel, etc. Generate insights using real campaign data. Create performance reports that clients understand and value Client Communication Act as the go-to performance lead for client accounts Host review calls, performance breakdowns, and quarterly planning meetings Be a trusted advisor. Not just a media buyer What You Bring: 5+ years in performance marketing with at least 2+ years in an agency setting Proven experience running paid campaigns across Meta, Google, LinkedIn, and more Deep knowledge of campaign structures, bidding strategies, and audience segmentation Experience with full-funnel marketing and omnichannel campaign execution Strong analytical skills. You know your way around metrics and dashboards Excellent client communication and team collaboration skills Bonus if you're up-to-date on GA4, Meta CAPI, attribution models, or AI in ad tech Why MAS Digital? We’re a creative-led digital agency helping D2C brands, restaurants, wellness businesses, and fashion houses grow with purpose. We believe in work that’s smart, stylish, and scalable. If you’re passionate about performance and have a creative spark, we want you on our team.. Ready to drive growth that matters?