Performance Marketing Manager – Google & Meta

Location:

Department:

Reports to:

About Kaizen Empire

Kaizen Empire is a fast-growing U.S.-based ecommerce company with a track record of generating over $80M in cumulative revenue — and we’re just getting started. With a 10-year vision to reach $100M in annual revenue, we’re deeply committed to continuous improvement in every aspect of our business: people, products, processes, and performance.

We operate across Amazon, Shopify, and emerging marketplaces, with a growing emphasis on building a high-converting direct-to-consumer engine. As we expand our digital reach, Meta and Google Ads are mission-critical levers for scalable, profitable growth. We’re looking for a performance marketer who thrives on ownership, innovation, and delivering measurable impact — someone ready to help us unlock the next level.

Role Summary

We’re looking for a Performance Marketing Manager – Meta & Google to lead and optimize paid acquisition efforts across Facebook, Instagram, Google Search, Shopping, and YouTube Ads. You’ll work closely with the Director of Marketing and Creative Team to execute our proven Meta Ads strategy, while also bringing your own Google Ads expertise to develop and scale that channel from the ground up.

As our first performance marketing hire, this is a hands-on, high-impact role — perfect for someone who thrives on ownership, data, and testing their way into performance wins.

Key Responsibilities

• Execute and optimize a proven Meta Ads strategy, including campaign structure, testing methodology, and scaling framework.
• Build and scale our Google Ads presence (Search, Shopping, YouTube) — bringing experience, structure, and innovation to a channel we’re just beginning to grow.
• Manage full-funnel campaign execution across both platforms: prospecting, retargeting, and retention.
• Maintain daily campaign hygiene: budget tracking, bid adjustments, audience refinement, and creative rotation.
• Collaborate with the Director of Marketing and Creative Team to maintain a consistent pipeline of new ad creatives for testing and iteration.
• Own the creative testing framework, including structured testing, performance tracking, and scaling winners.
• Build and manage reporting using Meta Ads Manager, Google Ads, Shopify, and internal dashboards, with a focus on accuracy and actionable insights.
• Analyze results independently and make data-driven decisions to optimize performance — no analyst needed.
• Support landing page and funnel improvements through collaboration with CRO initiatives.
• Stay on top of platform updates, algorithm changes, and creative best practices across Meta and Google ecosystems.

Scorecard Measurables

• Platform ROAS (Meta & Google)
• Customer Acquisition Cost (CAC)
• Shopify Conversion Rate from Paid Media
• LTV:CAC Ratio
• # of New Creatives Tested Weekly
• Weekly Performance Summary & Reporting Accuracy