Performance Marketing Manager

Performance Marketing Manager -

Enterprise Software Turnaround

Looking for a performance marketing role where you can prove your ROI turnaround

skills?

We're an enterprise software company that needs a performance marketer who thrives on fixing

broken campaigns and scaling what works.

The Challenge (The Good Kind)

● Historical Poor ROI: Previous campaigns returned 10-20 cents on the dollar

● Skeptical Market: Digital adoption buyers are wary of over-promising vendors

● Multi-Persona Complexity: Must reach Application owners, IT owners supporting

applications, L&D Leaders, IT Directors, Business Unit/functional Leaders

● Competitive Landscape: Competing against WalkMe and Whatfix with bigger budgets

The Opportunity

● Clear Targets: $30-40K Quarterly budget → $100K - $150K revenue (255% ROI target)

● Proven Metrics: 50% faster onboarding, 30% fewer errors, 3.4x ROI

● Fresh Positioning: "Software should work for people" - differentiated message

What You'll Own

● Multi-Channel Strategy: LinkedIn, Search, Retargeting, Video etc.,

● Persona-Specific Campaigns: Different messaging for each buyer type

● Conversion Optimization: Lead magnets/COI calculators, industry landing pages,

nurture sequences

● Performance Turnaround: Weekly optimization, advanced attribution, pipeline tracking

Success Metrics

● CPL Target: Under $160 across all channels

● Conversion Goals: 3%+ landing pages, 18%+ lead-to-SQL

● Pipeline: 47 SQLs from 250 leads in a Quarter

● ROI Improvement: From 20 cents to $2.55 per dollar spent

Why You'll Love It

● Immediate Impact: Your work directly determines Q1 revenue success

● Data-Rich Environment: Mature product with measurable outcomes

● Optimization Paradise: Multiple personas, channels, audiences to test

● Category Disruption: Help reframe market from adoption to outcomes

Perfect for: Performance marketers who've turned around underperforming campaigns, love

multi-channel attribution, and get excited about proving ROI in complex B2B sales.

Not for: "Spray and pray" growth marketers - this requires strategic thinking and disciplined

execution.