Performance Marketing Executive

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Job Summary:

The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. This role requires a strong analytical mindset, expertise in performance marketing strategies, and the ability to drive measurable business growth.

Key Responsibilities:

• Develop, implement, and optimize performance marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Analyze data to track campaign performance, identify trends, and optimize for conversions and ROI.
• Conduct A/B testing to improve ad creatives, copy, and targeting strategies.
• Manage budgets effectively to ensure efficient spending and maximum returns.
• Work closely with the creative team to develop high-converting ad creatives.
• Stay updated with the latest digital marketing trends, algorithms, and best practices.
• Collaborate with SEO, content, and product teams to ensure integrated marketing efforts.
• Prepare detailed reports and insights on campaign performance and present findings to stakeholders.
• Implement retargeting and remarketing strategies to maximize customer retention and engagement.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• 3+ years of experience in performance marketing, digital advertising, or paid media management.
• Proven track record of running successful paid marketing campaigns with measurable results.
• Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, and other performance tracking tools.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with conversion rate optimization (CRO) and landing page optimization.
• Excellent communication, problem-solving, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects effectively.

Why Join Us?

• Opportunity to lead and innovate in a data-driven marketing environment.
• A collaborative and dynamic work culture.
• Competitive salary and benefits package.
• Professional growth and learning opportunities.

If you're passionate about performance marketing and driving measurable business results, we’d love to hear from you!

How to Apply:

Please submit your resume, a cover letter, and examples of past performance marketing campaigns to hr@toffeeglobal.com.