Performance Marketing Executive

Performance Marketing Executive – Job Description

About Monolith IMC

Monolith IMC is one of South India’s most trusted digital marketing agencies, with over 15 years of performance-driven success. We collaborate with billion-dollar brands across India and beyond, delivering innovative, results-oriented digital solutions. As our digital division scales new heights, we are seeking driven and skilled individuals to join our growing team.

Position Summary

We’re looking for a Performance Marketing Executive who can drive growth-focused digital campaigns across multiple ad platforms. The ideal candidate should be data-driven, analytical, and capable of strategizing and executing digital campaigns that deliver measurable results. This is a great opportunity for someone who enjoys working with numbers, tools, and creative teams to build impactful ad journeys.

Position Details

Position Title: Performance Marketing ExecutiveLocation: Cochin (Work from Office)Work Type: Full-timeExperience: Minimum 1 year of experience required; 1 to 2 years preferred.Qualification: Bachelor’s degree in Marketing, Business, or any relevant fieldWorking Hours: 9:30 AM – 6:00 PMSalary Range: ₹18,000 to ₹25,000 (based on experience and performance)Language Requirement: Fluency in English (Malayalam proficiency is an added advantage)

Key Responsibilities

• Strategize, execute, and optimize performance marketing campaigns on Meta (Facebook/Instagram) and Google Ads platforms.
• Plan and manage lead generation, e-commerce, mobile, and app-based ad campaigns with a clear understanding of funnel stages.
• Handle tools such as Google Tag Manager (GTM) and Google Analytics (GA4) to track and analyze campaign performance.
• Prepare detailed media spend plans with supporting logic, forecasts, and justifications to present to internal teams and clients.
• Ensure proper campaign execution, monitor real-time performance, and adjust budgets or creatives to maximize ROI.
• Regularly develop reports, dashboards, and performance presentations for clients and internal stakeholders.
• Maintain due diligence on spend tracking, cost-per-acquisition, return on ad spend, and key KPIs.
• Collaborate with content and design teams to develop ad copies and creatives suited for different campaign objectives.
• Preferred: Working knowledge of LinkedIn Ads and Twitter Ads (now X).

Additional Responsibilities

• Attend client meetings and pitch campaign strategies and results.
• Support the team during high-volume campaign periods or during peer absences.
• Contribute to the creation of case studies, internal benchmarks, and industry research.
• Stay updated on trends in digital performance advertising and integrate best practices.

If you’re an analytical thinker with a passion for digital growth and real-time results, this role offers an exciting opportunity to sharpen your skills and make an impact in a performance-driven agency environment.

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Schedule:

• Day shift

Experience:

• Performance marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person

Expected Start Date: 14/07/2025