Performance Marketer

About Us Story Sphere (www.thestorysphere.com) is a creative hub that transforms ideas into captivating stories through innovative content and design. We work with brands to create powerful narratives that connect with their audiences. We are seeking a results-driven and experienced Performance Marketer to lead our digital marketing efforts. If you have a proven track record of delivering measurable results through paid campaigns and a knack for analytics, we want to hear from you! Key Responsibilities Campaign Strategy & Execution: Develop and execute performance marketing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn. Optimize campaigns to achieve KPIs, including ROI, CTR, and conversions. Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics and other marketing dashboards. Generate detailed reports and provide actionable insights to improve campaign performance. Budget Management: Manage advertising budgets effectively to maximize returns. Conduct A/B testing to identify the best-performing strategies. Audience Targeting: Conduct audience research and segmentation to ensure campaigns reach the right demographics. Use retargeting strategies to enhance conversions. Collaboration: Work closely with content creators, designers, and other team members to develop high-performing ad creatives. Align marketing efforts with the brand’s goals and storytelling approach. Requirements Experience: 3–5 years in performance marketing or a similar role, preferably in a creative or digital marketing agency. Education: Bachelor’s degree in Marketing, Business, or a related field. Skills: Proficiency in tools like Google Ads, Meta Business Suite, Google Analytics, and other PPC platforms. Strong analytical skills with a data-driven approach to decision-making. Knowledge of SEO, SEM, and conversion rate optimization (CRO). Excellent communication and project management skills. Certifications (Preferred): Google Ads Certification, Meta Blueprint Certification, etc. What We Offer Competitive salary and performance incentives. A creative and collaborative work environment. Opportunities for skill development and career growth. A chance to work with a passionate team dedicated to exceptional storytelling. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred) Work Location: In person