Performance Marketer

Senior Performance Marketer – Opal Space

Job Overview

We are seeking a results-driven Digital Marketing Specialist to manage and optimize marketing automation workflows and execute high-impact digital marketing strategies. The ideal candidate will have expertise in tools like Google Analytics, Microsoft Clarity, Google Tag Manager along with experience in creating targeted campaigns across platforms such as Google, Meta, and Linkedin/Truecaller.

Location: Sector – 59, Noida.

Job Type: Full-Time

Company: LorryZone Technologies Pvt. Ltd. (Opal Space)

Key Responsibilities:

1. Marketing Automation Management:

o Optimize workflows using Google Analytics, Microsoft Clarity, Google Tag Manager, Google, Meta, and Linkedin/Truecaller.

o Improve lead generation and nurturing processes to enhance customer acquisition.

2. Email Marketing:

o Design and implement targeted email campaigns with advanced segmentation and personalization.

o Conduct A/B testing to refine and improve email marketing strategies.

o Analyze campaign performance to maximize engagement and conversion rates.

3. Digital Marketing Strategy:

o Develop and execute growth-focused digital marketing strategies across Google, Meta, and Amazon.

o Drive client acquisition, engagement, and retention through innovative marketing approaches.

4. Performance Analysis and Optimization:

o Monitor campaign KPIs and performance metrics.

o Use insights to refine strategies for improved ROI and effectiveness.

5. Collaboration:

o Work closely with cross-functional teams to ensure smooth integration of marketing technologies.

o Align marketing initiatives with overall business objectives and goals.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ experience with marketing automation platforms (Google Analytics, Microsoft Clarity, Google Tag Manager, Google, Meta, and Linkedin/Truecaller ).
• Strong knowledge of digital marketing channels, including Google Ads, Meta Ads, and Amazon campaigns.
• Expertise in designing and executing email marketing campaigns.
• Proficiency in A/B testing and campaign performance analysis.
• Excellent communication and collaboration skills.
• Ability to think strategically while maintaining attention to detail.

About Us:
LorryZone Technology Pvt. Ltd. is a leader in vehicle advertising. It has been delivering top-notch services for industrial and commercial spaces. We were founded in 2015. Expanding our portfolio, we have launched a new segment, Opal Space, focusing on house paint & interior services. Our goal is to provide exceptional quality and service to our residential clients, ensuring every project is completed to the highest quality standard.

Job Type: Full-time

Pay: ₹30,181.15 - ₹45,000.00 per month

Work Location: In person