Paid Media Executive

We’re seeking a data-driven Paid Marketing Specialist to lead performance campaigns across Google, Meta, LinkedIn, and eCommerce ad platforms. The role demands expertise in SEM, PPC strategy, conversion tracking, and funnel optimization. You will also support business development efforts by preparing tailored proposals, conducting competitive market research, and aligning campaign strategies with client-specific goals using data-driven insights.

Experience : 1+ year

Key Responsibilities

• Plan and manage

  SEM, PPC, and performance marketing campaigns

  across Google Ads, Meta Ads, LinkedIn, X (Twitter), YouTube, Amazon, Shopify.
• Good knowledge of upwork, Client proposal creation, Marketing strategy
• Run advanced campaign types:

  Search, Display, Video, Shopping, Performance Max, Lead Gen, Remarketing, and App Install

  .
• Deep understanding of

  ad auction mechanics

  ,

  manual and automated bidding

  , and budget allocation for maximum ROI.
• Execute

  A/B testing

  on ad creatives, audience sets, landing pages, and bid strategies to identify winning combinations.
• Conduct

  keyword research

  , create

  custom and lookalike audiences

  , and implement audience segmentation for precision targeting.
• Set up and troubleshoot conversion tracking using

  Google Tag Manager (GTM)

  ,

  Meta Pixel

  ,

  SDKs

  , and

  custom events.

• Leverage

  GA4

  and

  Google Search Console

  for performance analysis, traffic behavior, and optimization opportunities.
• Build

  remarketing

  workflows and run

  dynamic ads

  to re-engage users throughout the marketing funnel.
• Optimize campaigns based on KPIs such as

  CTR, CPC, CPM, CPA, CPL, ROI, ROAS, LTV, Bounce Rate

  , and

  Conversion Rate

  .
• Evaluate campaign impact through

  multi-touch attribution

  ,

  funnel drop-offs

  , and

  cross-device behaviors

  .

Business Development Involvement

• Communicate with clients for campaign planning, feedback, and performance updates.
• Create tailored

  proposals and presentations using Canva or Google Slides

  .
• Perform market and competitive research to support strategic positioning.

Desired Candidate Profile

• 1–2 years’ hands-on experience

  in

  paid campaign management/SEM/PPC/performance marketing

  across multiple platforms.
• Proficient in

  ad auctions

  , bidding strategy, and

  budget optimization

  .
• Experienced in

  GTM

  ,

  GA4

  ,

  Meta Pixel

  , SDKs, and technical conversion tracking.
• Strong analytical mindset with A/B testing experience and data-backed decision-making.
• Creative and detail-oriented with working knowledge of

  Canva

  for proposals and ad creatives.
• Effective communicator with client handling and campaign reporting experience.
• E-commerce. App promotion  or SaaS marketing experience is a major plus.

Core Skills

• Google Ads

  (Search, Display, Video, PMax, Shopping)

• Meta Ads

  (Facebook, Instagram – all campaign types)

• LinkedIn, X (Twitter), YouTube Ads

• Google Tag Manager (GTM), Meta Pixel, SDKs

• GA4, Google Search Console

• SEM, PPC, Funnel Mapping, Ad Variants

• Audience Segmentation, Remarketing

• Bidding Strategies, Budget Management

• Keyword Research, Competitor Analysis

• A/B Testing, Campaign Structuring

• Canva, Google Slides – Creatives & Proposals