Marketing Manager

Job Title: Marketing Manager – Brand & Digital

We are looking for a strategic and hands-on Marketing Professional to lead brand positioning, content strategy, digital growth, and user acquisition across the PINC Group. The ideal candidate brings a strong balance of creative thinking and data-driven execution, with the ability to conceptualize and lead high-impact campaigns that drive business results.

1. What We’re Looking For

• Prior experience in brand, content, and digital marketing roles
• A strong portfolio showcasing original campaigns and content
• Strong analytical and execution skills and understanding of digital performance metrics
• Excellent project management and interpersonal communication
• Self-starter with a creative mindset and a passion for storytelling
• Ability to review creative output and give actionable feedback to in-house designers based on design thinking principles

Key Responsibilities

Brand and Content Leadership

• Own and shape the brand voice and visual identity across all platforms
• Plan and execute integrated marketing campaigns across both organic and paid channels including LinkedIn, Instagram, Twitter, Email, and WhatsApp
• Creation of engaging and relevant content—videos, articles, newsletters, social media posts, and microsites
• Work closely with stakeholders to deliver aligned messaging for wellness, culture, leadership, and product narratives

• Digital Growth and Social Media Management

• Manage performance marketing through Meta Ads, Google Ads, and SEO tools
• Develop and implement follower growth strategies across key platforms
• Oversee online reputation management and ensure timely responses to messages, comments, and reviews
• Track digital trends, platform updates, and competitive activity to refine content and engagement strategies

• Performance Marketing and Acquisition

• Drive monthly user acquisition for digital properties such as the PINC Wealth Smallcase Microsite
• Scale traffic and conversions through SEO, social media, paid ads, email marketing, and referral sources
• Monitor and report performance using tools like Google Analytics and social platform insights

Website and Asset Management

• Write content and manage the design process for new websites
• Ensure all digital and offline marketing assets are brand-compliant and performance-optimized

• Project and Stakeholder Management

• Coordinate with cross-functional teams including HR, Finance, Business, and Product for aligned communication
• Plan and execute internal and external events, webinars, and campaigns with clear KPIs