Marketing Manager (B2B SAAS from Product based company)

Apply here: https://ibsl.keka.com/careers/jobdetails/88529

Experience- 4+ years

Location- Hyderabad

Great communication skills

We are looking for candidates with experience in B2B SAAS domain coming from either a Software Product Based Industry or a Fintech Industry.

Key Skill Set Required:

1) Basic/ Technical must have: Product Marketing, App Marketing, Analytics, SEO, SEM, Campaign

Management, CRM and Database Management, Paid Marketing

2) Additional: Knowledge of fundamental marketing principles, content writing and

editing, graphic design, lead generation

Role and Responsibilities:

1) Plan, strategize and execute online product promotion campaigns through social media channels, PPC, SEO and email marketing channels.

2) Responsible for online customer acquisitions through SEO, Paid Search (PPC) and Social Media Campaigns 

3) Managing the content/creatives on website ensuring that the creative requirements are met and lead generation is achieved through online channels. 

3) Prepare internal reports and prepare plan to improve key metrics based on the website traffic reports

4) Plan and organize webinars and email marketing campaigns for lead generation

5) Optimizing paid search, display and remarketing campaigns on regular basis to increase leads and conversions for achieving the expected growth in business 

5) Lead the execution of brand digital campaigns, strategies and advertising programs 

6) Responsible for traffic, leads and conversions through various online campaigns 

7) Monitor competitive landscape for various products and gather ideas forproduct promotion

8) Track and analyze website traffic reports using web analytics tools such as Google Analytics, WebTrends etc.

9) Identify new trends in digital marketing and adopt as required

UG / PG Qualification: