7 years
0 Lacs
Posted:1 week ago|
Platform:
On-site
Full Time
● Develop and execute the annual marketing calendar and activation plans specific to the
Salon Professional Channel● Collaborate with Sales and Training to drive business growth, loyalty, and service upgrades
● Drive brand positioning, storytelling, and product education in the salon ecosystem
● Ensure brand consistency across salon collaterals, POS, merchandising and trade engagement
● Manage launches of new products, services, and treatments with supporting salon toolkits
● Plan and execute seasonal campaigns, salon offers, and service-led promotions
● Manage product sampling, trial programs, and salon incentive schemes
● Drive influencer-led campaigns targeting stylists and salon owners
● Leverage CRM and loyalty programs to increase frequency and retention of top salons
● Drive salon-specific digital engagement: WhatsApp campaigns, emailers, and social contests
● Organize salon education shows, masterclasses, launch events, and brand ambassador activities
● Build alliances with professional associations, academies, and hairdressing networks
● Track competitor activities and trends in the salon industry
● Monitor and evaluate ROI of marketing activities and campaigns
● Strategic Thinking & Channel Sensitivity
● Execution Excellence
● Creativity & Visual Communication Sense
● Relationship Management
● Commercial Acumen
● Digital Fluency (especially for B2B engagement)
Requirement
● Master's degree in marketing or equivalent experience
● 7-10 years' prior industry-related marketing experience
● Experience in working with Salon clients.
● Strong communication and interpersonal skills
● Proven knowledge and execution of successful development strategies.
Job Title: Marketing Head - Professional Products
Reporting To: VP - Professional Business
CTC UPTO 41 Lacs (INR) Per Annum
Email: THEHUMANCIRCLE21@GMAIL.COM
WhatsApp: +917042386457
The Human Circle
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