Marketing Executive

Job Summary :

Key Responsibilities:

l Assist in the development and implementation of marketing plans and campaigns (digital & offline).

l Conduct market research to identify trends, customer needs, and competitive analysis.

l Manage and update the company’s website, social media platforms, and digital content.

l Coordinate with internal teams and external agencies/vendors for branding and promotional activities.

l Support event planning, including trade shows, exhibitions, and promotional events.

l Monitor and report the effectiveness of marketing campaigns (ROI, KPIs, etc.).

l Prepare marketing presentations, sales support materials, and regular reports.

l Maintain an up-to-date database of leads, contacts, and marketing materials.

l Collecting and updating data related to the PMT, Business Development, and Purchase teams, including information pertaining to the GM, VP, and President.

l Regularly meet with the PMT, BD, and Purchase teams, as per the frequency defined by superiors, to promote company products, conduct brand promotion activities, and carry out market research initiatives.

l Collecting feedback on existing and potential new business opportunities in the Nutraceutical market to support strategic planning and business development initiative.

l Conduct regular and systematic data collection on competitors’ activities, including product offerings, pricing strategies, marketing campaigns, and market positioning, to support strategic planning and maintain a competitive edge.

l Responsible for achieving the assigned yearly targets and actively participating in setting performance goals and business objectives for the following year

Key Skills & Competencies:

l Excellent communication and interpersonal skills.

l Proficiency in digital marketing tools, social media, and MS Office.

l Knowledge of marketing automation tools and CRM systems is a plus.

l Strong creativity, problem-solving ability, and analytical mindset.

l Ability to manage multiple projects and meet deadlines.  

Qualifications

Science Graduate / B.Pharm + Marketing Management Course

Experience