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5.0 - 10.0 years
10 - 20 Lacs
Bengaluru
Work from Office
Digital Marketing Team lead Insurance Industry 8+Years Bangalore Are you a digital marketing leader who excels at building and managing high-performing teams? This role offers an exciting opportunity to manage Marketing Automation and Web Operations teams for a global marketing center of excellence. You will oversee project execution, coach teams, and collaborate with cross-border stakeholders to deliver world-class digital marketing operations. Location- Bangalore (Hybrid) Your Future Employer A globally recognized organization known for its commitment to excellence in insurance, consulting, and risk management services. With a strong presence across continents, the company promotes a culture built on values, collaboration, and continuous learningnow expanding its digital marketing leadership team in India. Responsibilities Lead and manage the day-to-day operations of the Digital Marketing team, including scheduling, resourcing, and conflict resolution . Monitor team and individual KPIs, provide coaching, resolve issues, and identify training needs. Drive performance review processes with inputs on growth, skills, and improvement areas. Ensure accuracy and quality of work across Marketing Automation and Web Ops functions. Coordinate with cross-functional teams and stakeholders across geographies. Provide regular updates and reports to leadership. Maintain understanding of digital tools, industry best practices, and brand guidelines. Promote teamwork, innovation, and ownership across the GCoE digital marketing team. Requirements MBA or equivalent degree in Marketing. 8+ years of experience in Digital Marketing, with a minimum of 4 years in team management. Hands-on expertise in marketing automation, CRM (Salesforce preferred), CMS, web analytics, and social media tools. Strong verbal and written communication skills with a solution-oriented and empathetic leadership style. Familiarity with project management tools like Workfront and Microsoft Office Suite is a plus What is in it for you Lead a growing global team at the heart of digital transformation. Work closely with top-tier leadership in a high-impact role. Exposure to global digital marketing strategies, tools, and workflows. Shape the future of digital marketing operations in a collaborative and growth-driven environment. Competitive compensation and flexible work culture. Reach us: If you think this role is aligned with your career, kindly write me an email along with your updated CV at parul.arora@crescendogroup.in for a confidential discussion on the role. Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note: We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Profile Keywords Digital Marketing Team Manager Jobs, Marketing Automation Jobs India, Web Operations Manager, Salesforce Marketing Cloud Jobs, Digital Marketing GCoE, Leadership Roles in Marketing, Digital Strategy Manager, Workfront Project Management, CRM and CMS Specialist, Digital Ops Jobs India, Crescendo Global Hiring, Senior Marketing Jobs.
Posted 1 week ago
5.0 - 10.0 years
20 - 25 Lacs
Gurugram
Work from Office
Manage our Go-to-Market Tech Stack: Elevate our Go To Market technology stack, including revenue marketing tech, ABM, and personalization tools. Implement and manage advanced marketing technologies such as 6sense and chat solutions. Own the technical implementation and ongoing management of new Go-To-Market tools. Integration and Implementation: Lead the charge in overseeing technical integrations across various marketing and sales platforms. Transform the chat experience for prospects and customers by ensuring seamless integration of chat solutions with other marketing tools. Optimize sales-facing systems like Reachdesk to align with business goals. Campaign Attribution and Reporting: Support and enhance campaign attribution strategies for better tracking and analysis. Develop and manage comprehensive reporting frameworks to measure the effectiveness of technology-driven marketing efforts. Create and maintain ABM dashboards, providing clear visibility into performance metrics. Performance Analysis and Improvement: Analyze chatbot performance and make data-driven improvements to enhance customer engagement. Lead efforts to improve the functionality and effectiveness of our marketing and sales enablement technologies. Leverage data-driven insights to inform decision-making and drive continuous improvement. Training and Support: Deliver impactful training on go-to-market tools and processes, ensuring the marketing team fully utilizes the capabilities of our tools. Support campaign attribution and reporting strategies, providing accurate and actionable data to stakeholders for informed decisions. Technical Expertise and Leadership: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack. Guide the team in harnessing the full potential of our tech resources. Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness. Innovate solutions to streamline processes and drive productivity. Evaluation of New Technologies: Evaluate new marketing technologies, ensuring alignment with business objectives and staying ahead of industry trends. Overview: Cvent s Global Demand Center seeks a dynamic and experienced Assistant Team Lead for our Marketing Technology team. This role is pivotal in optimizing our Go-to-Market technology, account-based marketing, and personalization efforts. The successful candidate will specialize in advanced marketing technologies, ensuring alignment with business goals and enhancing the experience for prospects and customers through innovative solutions. At Cvent, youll be part of a dynamic team that values innovation and creativity. Youll work with cutting- edge technology and help drive our go-to-market efforts to new heights. We want to hear from you if you are passionate about marketing technology and have a track record of driving success through innovative solutions. In This Role, You Will: Manage our Go-to-Market Tech Stack: Elevate our Go To Market technology stack, including revenue marketing tech, ABM, and personalization tools. Implement and manage advanced marketing technologies such as 6sense and chat solutions. Own the technical implementation and ongoing management of new Go-To-Market tools. Integration and Implementation: Lead the charge in overseeing technical integrations across various marketing and sales platforms. Transform the chat experience for prospects and customers by ensuring seamless integration of chat solutions with other marketing tools. Optimize sales-facing systems like Reachdesk to align with business goals. Campaign Attribution and Reporting: Support and enhance campaign attribution strategies for better tracking and analysis. Develop and manage comprehensive reporting frameworks to measure the effectiveness of technology-driven marketing efforts. Create and maintain ABM dashboards, providing clear visibility into performance metrics. Performance Analysis and Improvement: Analyze chatbot performance and make data-driven improvements to enhance customer engagement. Lead efforts to improve the functionality and effectiveness of our marketing and sales enablement technologies. Leverage data-driven insights to inform decision-making and drive continuous improvement. Training and Support: Deliver impactful training on go-to-market tools and processes, ensuring the marketing team fully utilizes the capabilities of our tools. Support campaign attribution and reporting strategies, providing accurate and actionable data to stakeholders for informed decisions. Technical Expertise and Leadership: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack. Guide the team in harnessing the full potential of our tech resources. Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness. Innovate solutions to streamline processes and drive productivity. Evaluation of New Technologies: Evaluate new marketing technologies, ensuring alignment with business objectives and staying ahead of industry trends. Heres What You Need: Bachelor s/Master s degree in Marketing, Business, or a related field. Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams. Deep experience with go-to-market tools like: ABM - 6sense, DemandBase Chat - Drift, Qualified, Avaamo Gifting - Reachdesk, Sendoso AI - ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc. Web - CHEQ, OneTrust iPaaS - Zapier, Tray.io, Informatica Skilled in crafting technical documentation and simplifying complex procedures. A minimum of 5 years of hands-on technical experience with marketing technologies like marketing automation platforms, CRM and database platforms Strong capacity for understanding and fulfilling project requirements and expectations. Excellent communication and collaboration skills, with a strong command of the English language. Self-motivated, analytical, eager to learn, and able to thrive in a team environment.
Posted 1 week ago
2.0 - 4.0 years
5 - 8 Lacs
Bengaluru
Work from Office
Introduction We believe that every candidate brings something special to the table, including you! So, even if you feel that you re close but not an exact match, we encourage you to apply. We d be thrilled to receive applications from exceptional individuals like yourself. Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers. Overview A.J. Gallagher is in need of an experienced Lead Generation Specialist to organize, distribute and track leads obtained via digital channels. How youll make an impact The successful candidate will, Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments. Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed. Assess and recommend methods to optimize and streamline the lead process. Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth. Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs. Quality check the leads in SFDC to ensure sales teams are actively working the leads provided. Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors. Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required. Determines and assigns sales qualified leads to the appropriate sales person. Assign other inquiries to appropriate department, or address feedback directly. About you Bachelor of Graduation 2+ experience in SQL and Marketing Cloud Additional Information We value inclusion and diversity Inclusion and diversity (I&D) is a core part of our business, and it s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the commu nities where we live and work. Gallagher embraces our employees diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out Th e Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color , religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as protected characteristics ) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business. ","
Posted 1 week ago
5.0 - 10.0 years
9 - 10 Lacs
Gurugram
Work from Office
Overview: Cvent s Global Demand Center seeks a dynamic and experienced Assistant Team Lead for our Marketing Technology team. This role is pivotal in optimizing our Go-to-Market technology, account-based marketing, and personalization efforts. The successful candidate will specialize in advanced marketing technologies, ensuring alignment with business goals and enhancing the experience for prospects and customers through innovative solutions. At Cvent, youll be part of a dynamic team that values innovation and creativity. Youll work with cutting- edge technology and help drive our go-to-market efforts to new heights. We want to hear from you if you are passionate about marketing technology and have a track record of driving success through innovative solutions. In This Role, You Will: Manage our Go-to-Market Tech Stack: Elevate our Go To Market technology stack, including revenue marketing tech, ABM, and personalization tools. Implement and manage advanced marketing technologies such as 6sense and chat solutions. Own the technical implementation and ongoing management of new Go-To-Market tools. Integration and Implementation: Lead the charge in overseeing technical integrations across various marketing and sales platforms. Transform the chat experience for prospects and customers by ensuring seamless integration of chat solutions with other marketing tools. Optimize sales-facing systems like Reachdesk to align with business goals. Campaign Attribution and Reporting: Support and enhance campaign attribution strategies for better tracking and analysis. Develop and manage comprehensive reporting frameworks to measure the effectiveness of technology-driven marketing efforts. Create and maintain ABM dashboards, providing clear visibility into performance metrics. Performance Analysis and Improvement: Analyze chatbot performance and make data-driven improvements to enhance customer engagement. Lead efforts to improve the functionality and effectiveness of our marketing and sales enablement technologies. Leverage data-driven insights to inform decision-making and drive continuous improvement. Training and Support: Deliver impactful training on go-to-market tools and processes, ensuring the marketing team fully utilizes the capabilities of our tools. Support campaign attribution and reporting strategies, providing accurate and actionable data to stakeholders for informed decisions. Technical Expertise and Leadership: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack. Guide the team in harnessing the full potential of our tech resources. Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness. Innovate solutions to streamline processes and drive productivity. Evaluation of New Technologies: Evaluate new marketing technologies, ensuring alignment with business objectives and staying ahead of industry trends. Heres What You Need: Bachelor s/Master s degree in Marketing, Business, or a related field. Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams. Deep experience with go-to-market tools like: ABM - 6sense, DemandBase Chat - Drift, Qualified, Avaamo Gifting - Reachdesk, Sendoso AI - ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc. Web - CHEQ, OneTrust iPaaS - Zapier, Tray.io, Informatica Skilled in crafting technical documentation and simplifying complex procedures. A minimum of 5 years of hands-on technical experience with marketing technologies like marketing automation platforms, CRM and database platforms Strong capacity for understanding and fulfilling project requirements and expectations. Excellent communication and collaboration skills, with a strong command of the English language. Self-motivated, analytical, eager to learn, and able to thrive in a team environment.
Posted 1 week ago
7.0 - 12.0 years
14 - 18 Lacs
Bengaluru
Work from Office
Job Title: Software Engineer - Marketing Automation (RDU IT) Work Location: Manyata Tech Park, Bangalore, India Work Schedule: Three days on-site, two days remote (3/2) Career Level: D2 - Individual Contributor position. Introduction to role Are you ready to disrupt an industry and change livesAs a Software Engineer specializing in Marketing Automation, youll play a pivotal role in developing and delivering digital strategies across web, email, SMS, and social channels. Your expertise will be crucial in launching campaigns that align with strategic business goals, enabling future growth globally. Youll be responsible for the technical delivery of projects and ongoing operations, driving process and technology on a global scale. Collaborate with business and IT colleagues to become a trusted partner, providing strategic thinking with tactical execution. Are you up for the challenge Accountabilities Collaborate with marketing/sales and IT executives to execute strategy and deliver business solutions that contribute to success. Develop transactional and marketing email campaigns, social media initiatives, and other integrated digital capabilities. Lead documentation efforts using lean methodologies suitable for the rapidly changing Global Commercial model. Educate teams on digital capabilities and delivery of websites, email, and integrated digital marketing journeys. Drive and coordinate digital corporate, marketing, and commercial technical capabilities globally. Establish collaborative relationships within the Technology Services team for seamless delivery of new technologies. Define business requirements for digital systems evaluation, piloting, and integration. Align IT digital roadmap with annual tactical plans and manage day-to-day operations. Serve as liaison between IT and business to leverage enterprise tools, processes, and best practices. Manage vendor relationships to align portfolio work with business priorities and drive IT project execution. Govern assigned marketing automation platforms, apps, and modules. Essential Skills/Experience Bachelor s degree in MIS, Marketing, CS or equivalent work experience Overall, 7 years of proven experience with 5+ years of experience in IT or Marketing with exposure to marketing operations Experience with Marketing Automation tools like Salesforce Marketing Cloud; especially marketing automation and journey integration with web Experience with Web CMS tools; especially web development and deployment Experience in developing and operationalizing global digital technologies (mobile, web, custom applications) Experience designing digital channels to support corporate, marketing, and commercial plans Experience in project management (hybrid-waterfall-agile), development, and support of complex projects Experience interacting with remote onshore and offshore technical teams Experience working in a multi-disciplined, multi-functional matrix organization Experience working in Biotech or Pharmaceutical preferred but not required At AstraZenecas Alexion division, we champion diversity and foster an energizing culture where new ideas thrive. Our commitment to inclusion ensures that life-changing innovations can come from anywhere. We celebrate each others successes and take pride in giving back to our communities. Here, your career is more than just a path; its a journey to making a difference where it truly counts. Ready to make a differenceApply now to join our team! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 13-Jun-2025 19-Jun-2025 Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. . Alexion participates in E-Verify.
Posted 1 week ago
6.0 - 11.0 years
14 - 18 Lacs
Bengaluru
Work from Office
Job Title: Software Engineer - Marketing Automation (RDU IT) Work Location: Manyata Tech Park, Bangalore, India Work Schedule: Three days on-site, two days remote (3/2) Career Level: D1 - Individual Contributor position. Introduction to role Are you ready to disrupt an industry and change livesAs a Software Engineer specializing in Marketing Automation, youll play a pivotal role in developing and delivering digital strategies across web, email, SMS, and social channels. Your expertise will be crucial in launching campaigns that align with strategic business goals, enabling future growth globally. Youll be responsible for the technical delivery of projects and ongoing operations, driving process and technology on a global scale. Collaborate with business and IT colleagues to become a trusted partner, providing strategic thinking with tactical execution. Are you up for the challenge Accountabilities Collaborate with marketing/sales and IT executives to execute strategy and deliver business solutions that contribute to success. Develop transactional and marketing email campaigns, social media initiatives, and other integrated digital capabilities. Lead documentation efforts using lean methodologies suitable for the rapidly changing Global Commercial model. Educate teams on digital capabilities and delivery of websites, email, and integrated digital marketing journeys. Drive and coordinate digital corporate, marketing, and commercial technical capabilities globally. Establish collaborative relationships within the Technology Services team for seamless delivery of new technologies. Define business requirements for digital systems evaluation, piloting, and integration. Align IT digital roadmap with annual tactical plans and manage day-to-day operations. Serve as liaison between IT and business to leverage enterprise tools, processes, and best practices. Manage vendor relationships to align portfolio work with business priorities and drive IT project execution. Govern assigned marketing automation platforms, apps, and modules. Essential Skills/Experience Bachelor s degree in MIS, Marketing, CS or equivalent work experience Overall, 6 years of proven experience with 4+ years of experience in IT or Marketing with exposure to marketing operations Experience with Marketing Automation tools like Salesforce Marketing Cloud; especially marketing automation and journey integration with web Experience with Web CMS tools; especially web development and deployment Experience in developing and operationalizing global digital technologies (mobile, web, custom applications) Experience designing digital channels to support corporate, marketing, and commercial plans Experience in project management (hybrid-waterfall-agile), development, and support of complex projects Experience interacting with remote onshore and offshore technical teams Experience working in a multi-disciplined, multi-functional matrix organization Experience working in Biotech or Pharmaceutical preferred but not required At AstraZenecas Alexion division, we champion diversity and foster an energizing culture where new ideas thrive. Our commitment to inclusion ensures that life-changing innovations can come from anywhere. We celebrate each others successes and take pride in giving back to our communities. Here, your career is more than just a path; its a journey to making a difference where it truly counts. Ready to make a differenceApply now to join our team! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 13-Jun-2025 19-Jun-2025 Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. . Alexion participates in E-Verify.
Posted 1 week ago
5.0 - 10.0 years
7 - 12 Lacs
Mumbai
Work from Office
Its fun to work in a company where people truly BELIEVE in what they are doing! Were committed to bringing passion and customer focus to the business. Location: Mumbai (Work from office) Experience: 5+ years Role Overview: We re looking for a hands-on digital marketing leader with expertise in Account-Based Marketing (ABM) and a passion for Martech and AI-powered marketing. This role is ideal for someone who thrives on building measurable, high-performing campaigns across LinkedIn, programmatic ads, chat, and personalized website experiences. The right candidate is part technologist, part growth hacker, and fully obsessed with lead generation. Key Responsibilities: Own lead generation and nurturing programs with a strong focus on designing landing pages, running A/B and multivariate tests. Use marketing automation (e.g., HubSpot Pardot) for end-to-end email campaigns, lead scoring, and segmentation. Drive website personalization and dynamic content delivery based on user behavior and account insights. Build and optimize chatbot automation to guide, qualify, and convert visitors from target accounts. Lead paid campaign strategy across LinkedIn, Google Ads, and programmatic ad platforms, aligned to ABM goals. Use ABM platforms like Madison Logic, DemandScience, and 6sense to identify high-intent accounts and activate campaigns. Must have experience in one of the above platforms. Ensure every campaign is measurable- build dashboards (GA4, Looker Studio, Matamo), analyze performance, and optimize in real time. Collaborate with sales, content, and product teams to ensure full-funnel alignment and a seamless digital experience. Qualifications: 5+ years of B2B digital marketing experience with demonstrated success in ABM strategy and execution. Deep understanding of LinkedIn Ads and programmatic advertising ecosystems. Proven experience in using ABM platforms (e.g., Madison Logic, DemandScience, 6sense) for targeting and orchestration. Skilled in marketing automation tools like HubSpot, or Freshmarketer for nurturing and scoring. Strong grasp of analytics, experimentation, and CRO best practices. Demonstrated ability to implement chatbots, website personalization, and intent-based user journeys. Must be comfortable working in fast-paced environments with cross-functional collaboration.
Posted 1 week ago
5.0 - 10.0 years
8 Lacs
Mumbai
Work from Office
Location: Mumbai (Work from office) Experience: 5+ years Role Overview: We re looking for a hands-on digital marketing leader with expertise in Account-Based Marketing (ABM) and a passion for Martech and AI-powered marketing. This role is ideal for someone who thrives on building measurable, high-performing campaigns across LinkedIn, programmatic ads, chat, and personalized website experiences. The right candidate is part technologist, part growth hacker, and fully obsessed with lead generation. Key Responsibilities: Own lead generation and nurturing programs with a strong focus on designing landing pages, running A/B and multivariate tests. Use marketing automation (e.g., HubSpot Pardot) for end-to-end email campaigns, lead scoring, and segmentation. Drive website personalization and dynamic content delivery based on user behavior and account insights. Build and optimize chatbot automation to guide, qualify, and convert visitors from target accounts. Lead paid campaign strategy across LinkedIn, Google Ads, and programmatic ad platforms, aligned to ABM goals. Use ABM platforms like Madison Logic, DemandScience, and 6sense to identify high-intent accounts and activate campaigns. Must have experience in one of the above platforms. Ensure every campaign is measurable- build dashboards (GA4, Looker Studio, Matamo), analyze performance, and optimize in real time. Collaborate with sales, content, and product teams to ensure full-funnel alignment and a seamless digital experience. Qualifications: 5+ years of B2B digital marketing experience with demonstrated success in ABM strategy and execution. Deep understanding of LinkedIn Ads and programmatic advertising ecosystems. Proven experience in using ABM platforms (e.g., Madison Logic, DemandScience, 6sense) for targeting and orchestration. Skilled in marketing automation tools like HubSpot, or Freshmarketer for nurturing and scoring. Strong grasp of analytics, experimentation, and CRO best practices. Demonstrated ability to implement chatbots, website personalization, and intent-based user journeys. Must be comfortable working in fast-paced environments with cross-functional collaboration. Not the right fitLet us know youre interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
Posted 1 week ago
3.0 - 5.0 years
3 - 6 Lacs
Gurugram
Work from Office
About the Role: We are seeking a skilled CRM Specialist to take ownership of implementing, managing, and optimizing CRM workflows and campaigns within our fast-growing marketplace. The ideal candidate will have a robust understanding of CRM tools, with expert proficiency in CleverTap, HubSpot CRM, and Exotel, and a proven track record in enhancing user engagement, retention, and overall customer lifecycle management. The role involves seamless integration and management of multiple CRM systems for cohesive user experience. Key Responsibilities: Design, implement, and manage comprehensive CRM strategies leveraging CleverTap, HubSpot CRM, and Exotel to drive user retention, engagement, and reactivation. Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization. Ensure seamless integration between CleverTap, HubSpot CRM, and Exotel, enabling unified data and consistent messaging across platforms. Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities smoothly across all customer touchpoints. Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences. Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives. Provide expert guidance on CRM best practices, new feature implementation, and technical integrations within the marketplace. Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management. Qualifications Experience: Minimum 3-5 years experience in CRM, with specific expertise using CleverTap, HubSpot CRM, and Exotel. Demonstrable experience in marketplace/e-commerce environments is strongly preferred. Solid understanding of customer lifecycle, segmentation, personalization, and automation. Proficiency in analytics, data interpretation, and CRM optimization. Excellent communication, collaboration, and project management skills. Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms. Why Join Us: Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction. Collaborative and fast-paced marketplace environment with innovation-driven culture. Competitive salary, benefits, and professional growth opportunities.
Posted 1 week ago
8.0 - 10.0 years
5 - 10 Lacs
Bengaluru
Work from Office
Introduction We believe that every candidate brings something special to the table, including you! So, even if you feel that you re close but not an exact match, we encourage you to apply. We d be thrilled to receive applications from exceptional individuals like yourself. Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as The Gallagher Way,is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers. Overview We are seeking a skilled Marketing Automation Team Lead to oversee and guide the India team in Lead Management, Email, Platform, Campaign Operations, and Project Management, with a strong focus on leveraging Salesforce Marketing Cloud. The ideal candidate will play a pivotal role in managing and enhancing the teams expertise in Salesforce Marketing Cloud, while collaborating closely with our US-based team to ensure alignment in team performance and skills as we introduce and refine features, processes, and capabilities. How youll make an impact Utilize in-depth knowledge of Salesforce Marketing Cloud to comprehend and optimize our custom processes, features, and capabilities. Lead, mentor, and develop a team of 15-20 members, enhancing their skills and knowledge. Provide ongoing support and training to team members, addressing questions and facilitating their professional development. Oversee and support the lead evaluation process, ensuring the team efficiently qualifies and distributes marketing leads to the business in a timely manner, while continuously seeking opportunities for process improvement. Collaborate with onshore marketing automation leaders to analyze business requirements and devise effective solutions within Marketing Cloud. Conduct performance reviews to ensure team members adhere to Key Result Areas (KRAs) and adjust roles as necessary to meet evolving needs. About you Must-Have Qualifications: Demonstrated experience in team management and leadership. Expertise in Salesforce Marketing Cloud. Preferred: Salesforce Marketing Cloud Engagement Certifications. Knowledge of Salesforce.com. Excellent communication and interpersonal skills. Ability to work collaboratively. Nice-to-Have Qualifications: Experience and knowledge of Adobe Workfront. Understanding of agile development processes. Experience Required: Team Lead Job band in India. Suggestion 8 10 years in industry , minimum 5 years in MC with 2 years in a lead position Additional Information We value inclusion and diversity Inclusion and diversity (ID) is a core part of our business, and it s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the commu nities where we live and work. Gallagher embraces our employees diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out Th e Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color , religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as protected characteristics ) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business. ","
Posted 1 week ago
0.0 - 4.0 years
4 - 5 Lacs
Chennai
Work from Office
HubSpot Implementation Associate Job Title: HubSpot Implementation Associate Role Overview: We are seeking a motivated and enthusiastic HubSpot Implementation Associate to join our MarTech team. This role is ideal for someone who is passionate about marketing technology, eager to learn, and ready to grow in a fast-paced environment. The selected candidate will be responsible for assisting in the implementation, onboarding, customization, and support of HubSpot solutions for our clients. Key Responsibilities: Assist in implementing HubSpot solutions, HubSpot Onboardings, CRM setup and management, marketing automation, and lead management. Customize and configure HubSpot modules to align with client requirements. Conduct data migration, lead segmentation, and workflow automation within HubSpot. Collaborate with cross-functional teams to ensure seamless integration of HubSpot with other platforms. Provide support in resolving client queries related to HubSpot usage and best practices. Stay updated on the latest HubSpot features, marketing trends, and industry best practices. Maintain clear and effective communication with clients and internal stakeholders. Requirements: Education: Bachelor s degree in Marketing, Business, Information Technology, or a related field. Certifications: HubSpot certifications (e.g., HubSpot Marketing Software, HubSpot CRM, Inbound Marketing, or any other relevant HubSpot Academy certifications) are highly preferred. Any previous professional work experience is a plus. Any HubSpot relevant work experience is a plus. Skills: Excellent communication skills in English (both written and verbal) Basic understanding of digital marketing concepts and marketing technologies. Associate level proficiency in using Hubspot. Strong problem-solving skills and attention to detail. Work Ethic: Eager to learn and stay updated on industry trends. Self-motivated, proactive, and a team player. Ability to manage time effectively and prioritize tasks. Why Join Us? Be part of a dynamic and growing team specializing in MarTech solutions. Gain hands-on experience with HubSpot, a leading CRM and marketing automation platform. Opportunity for continuous learning and career growth. Collaborative and supportive work environment. Note: Vajra Global is an equal opportunity employer. We encourage candidates of all genders, including third gender, and individuals with differing physical abilities to apply. We are committed to providing an inclusive and accessible work environment.
Posted 1 week ago
4.0 - 9.0 years
14 - 18 Lacs
Noida
Work from Office
About LeadSquared: One of the fastest growing SaaS companies in the CRM space, LeadSquared empowers organizations with the power of automation. More than 2000 customers with 2.50 lakhs users across the globe utilize the LeadSquared platform to automate their sales and marketing processes and run high velocity sales at scale. We are backed by prominent investors such as Stakeboat Capital, and Gaja Capital to name a few. We are expanding rapidly and our 1200+ strong and still growing workforce is spread across India, the U.S, Middle East, ASEAN, ANZ, and South Africa. Among Top 50 fastest growing tech companies in India as per Deloitte Fast 50 programs Achieved marketing automation software Awards 2021 Frost and Sullivans 2019 Marketing Automation Company of the Year award Among Top 100 fastest growing companies in FT 1000: High-Growth Companies Asia-Pacific Listed as Top Rates Product on G2Crowd, GetApp and TrustRadius Sales @ LeadSquared At LeadSquared, we love fearless Sales Rainmakers. Hustle, Work, Repeat is something we live by in sales. Your success is directly proportional to the responsibility you hold. If you are curious to learn about the business, thrive to be better every single day, have a scaling attitude in your DNA, have the zeal to drive your team to success and love enjoying the exciting perks that come along, we look forward to onboarding you. What better way to earn?! The Role: As a sales professionals you will be responsible for building and maintaining client relationships, identifying potential customers, developing sales strategies, presenting product offerings, negotiating deals, and managing ongoing accounts to achieve sales targets, ensuring client satisfaction by acting as a bridge between the company and the customer; essentially focused on closing deals and fostering strong client connections. Key Responsibilities: Actively search for new clients through networking, cold calling, and market research to identify potential sales opportunities. Manage the entire sales cycle from initial contact to closing deals, including qualifying leads, scheduling demonstrations, presenting proposals, and negotiating contracts. Deliver compelling presentations to prospective clients showcasing product features and benefits, highlighting value proposition. Stay informed about industry trends, competitor activity, and market dynamics to identify new business opportunities. Work closely with marketing, customer service, and product development teams to ensure client satisfaction. Introduce Leadsquareds Solution to appropriate buyers within the Targeted Geographical Market. Build and maintain an account map, plan for each customer, and develop close relationships with key stakeholders in your accounts. Requirements: 4+ years of experience of selling Software Products in one or more of following spaces: CRM, Sales to enterprises. Bachelors degree (or equivalent work experience) business, marketing and sales or related field of study Confidence in delivering persuasive presentations to potential clients. Ability to analyze the customer needs and map them to software solution which addresses the needs is going to be extremely desirable. Strong work ethic, ability to self-motivate, multi-task and work independently or within a team. Willingness to travel as needed to meet with clients and prospects. Excellent verbal and written communication to effectively present information to clients and internal stakeholders. Somebody who customers will not hesitate to call when they are in problem or call you because they love to talk to you. Why Should You Apply? Fast paced environment Accelerated Growth & Rewards Easily approachable management Work with the best minds and industry leaders Flexible work timings Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at LeadSquared.
Posted 1 week ago
2.0 - 7.0 years
4 - 9 Lacs
Bengaluru
Work from Office
Hello, Truecaller is calling you from Bangalore, India! Ready to pick up? Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. Were all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter. Top 20 most downloaded apps globally, and world s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month. Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high rofitability and strong EBITDA margins. A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions . We at Growth team, focus on building and shaping the brand and our products, identifying new opportunities and growing active users and their love and loyalty towards the brand. The vision for Truecaller is to build trust by making communication more safe and efficient. As an CRM Associate , you will be responsible for managing Truecaller s CRM channels ensuring the company can make the most out of marketing opportunities it offers to help propel the company s growth. This is a massive role and will directly impact over 200 million users on a daily basis What you bring in: 2+ years of work experience with direct and digital marketing ideally in a mobile industry. Experience with CRM tools such as Clevertap, MoEngage, Webengage etc. Strong background in customer acquisition, re-engagement and retention strategies. Proven track record of working with global CRM campaigns, including using newsletters, notifications and text messages Excellent coordination and task management skills Great attention to detail and analytical skills Comfortable with working with challenging tasks under tight deadlines Loads of energy and ambition You will be working closely together with our Commercial & Growth Engineering teams; Marketing Managers, Advertising Managers, Customer Suppor The impact you will create: Oversee direct communications with customers using CRM channels . In coordination with the product, growth engineering and marketing teams - conceptualize, develop and execute regular campaigns to activate, engage and upgrade users. Manage and maintain marketing communication tools including In-App Notifications, Email Newsletter, Text Messages, etc. Work alongside the engineering teams to ensure that CRM systems are fit for purpose and enables effective execution of marketing and communication strategy. Create regular reports and analysis of the effectiveness and impact of the CRM platform and work on improving the efficacy of our communication. Coordinate translations, execution and analysis of global campaign rollout. Use data driven insights to come up with new strategies and ideas to grow users in new markets and also increase loyalty and engagement of existing users It would be great if you also have: Knowledge of marketing automation tools like Hubspot, Salesforce, etc. are good to have but not mandatory Working knowledge of data analytics tools like FB Analytics, Google Analytics, etc. Life at Truecaller - Behind the code: https: / / www.instagram.com / lifeattruecaller / Sounds like your dream job? We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check. This position is based in Bangalore, India. We only accept applications in English . What we offer: A smart, talented and agile team: An international team where ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment. A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance. Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges. Office life: We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages. In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc. There something for everyone! Come as you are: Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that s why we would love to meet you
Posted 1 week ago
10.0 - 15.0 years
37 - 45 Lacs
Mumbai, Gurugram, Bengaluru
Work from Office
Management Level :6 Senior Manager Location:Gurgaon, Mumbai, Bangalore Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing Good to have skills:Marketing Job Summary : The Banking Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global banking Industry Clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & Responsibilities: Collaborate with firms to define and achieve marketing objectives. Design strategies for marketing, audience/segmentation, personalization, optimization, and channels. Develop acquisition, engagement, and retention campaigns. Analyze market trends and competitors to design client approaches. Shape operating models and address client challenges. Drive innovation and offer thought leadership. Provide solutions for complex marketing problems in financial services. Advise key client decision-makers on marketing strategy. Manage projects, including timelines, budgets, resources, and teams. Lead business development, proposal responses, and create marketing assets. Work with a team to develop strategic assessments and written materials. Professional & Technical Skills: Deep Industry Knowledge: Financial Products & Services:Understanding loans, mortgages, insurance, investments, banking, consumer banking, credit cards, capital markets and financial markets. Customer Segmentation & Behavior:Segment based on behavior, demographics, and psychographics. Financial Regulations & Compliance:Knowledge of industry and functional compliance standards like GDPR, MiFID II, AI Act, etc. Risk Management:Identify and mitigate risks in marketing strategies. Marketing Skills: Strategic Thinking:Develop comprehensive strategies aligned with business goals. Digital Marketing:Expertise in SEO, SEM, social media, email, content marketing, marketing automation, and CRM systems. Data Analysis:Interpret marketing data and derive insights using analytics tools. Customer-Centric Approach:Create targeted campaigns based on customer needs. Creative Thinking:Generate creative ideas and solutions. Project Management:Oversee campaigns, manage budgets, timelines, resources, and collaborate effectively. Platform Skills: CRM Systems:Proficiency in one or multiple CRM solutions offered by Salesforce / Adobe / Microsoft Dynamics / HubSpot. Marketing Automation:Expertise in Marketo / HubSpot / Pardot. Data Analytics:Hands-on experience in Google Analytics / Adobe Sensei / Tableau / Power BI. CMS:Experience with WordPress / Drupal / Adobe Experience Manager. Social Media Tools:Skill in Hootsuite / Buffer / Sprinklr / Meltwaters / Sprout Social. Multi-channel Marketing:Expertise in Adobe Campaign / SFMC / similar solutions. Technology Skills: Omnichannel Transformation:Enhance customer experience with digital technologies. Generative AI & Machine Learning:Implement AI-driven marketing strategies. Cloud Computing:Manage AWS, Azure, or Google Cloud-based solutions. Cybersecurity:Protect customer data with best practices and tools. Integration:Design martech stack for seamless user experience. Additional : Support business development and thought leadership. Adapt to fast-paced environments both offshore and onshore. Strong communication, presentation, and client handling skills. Team building and leadership skills to motivate diverse teams and achieve goals. Additional Information: An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. Qualification Experience: Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans Proven experience in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans. In-depth knowledge of digital marketing, market research, and campaign deployment and optimization Hands-on working experience as seasoned marketer in a multinational financial services industry or as marketing consultant to global financial firms. Experience in working with senior management levels within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, engineering or a related field
Posted 1 week ago
4.0 - 9.0 years
4 - 8 Lacs
Noida
Work from Office
Minimum 4 years of experience in lead generation, email marketing, cold calling, and client coordination. Strong communication and interpersonal skills. Experience with CRM software for lead management and tracking. Ability to work independently and meet targets consistently. Bachelors degree in Marketing, Business, or a related field. Preferred Qualifications: Experience with bidding platforms such as Upwork, Freelancer, etc., is a plus. Knowledge of digital marketing strategies and tools. Familiarity with marketing automation platforms. What We Offer: Competitive salary and incentive structure. Growth and learning opportunities in a fast-paced environment. Flexible working environment. A supportive team that fosters professional development. Job Profile We are looking for a dynamic and results-driven Lead Generation Manager to join our team in Noida. The ideal candidate will have at least 4 years of experience in lead generation through email marketing, cold calling, client coordination, and lead generation portals such as ZoomInfo, Sales Navigator, and Lusha. Experience with bidding platforms like Upwork and Freelancer will be considered a plus.
Posted 1 week ago
2.0 - 4.0 years
4 - 6 Lacs
Pune, Gurugram
Work from Office
ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it , our most valuable asset is our people. Here you ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage an d passion to drive life-changing impact to ZS. Our most valuable asset is our people . At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. In our Technology Solution area, ZS drives enterprise-wide transformation through our innovative technology and operations solutions. We collaborate with our alliance network, including companies such as AWS, Salesforce, and Microsoft, to provide best-in-class solutions to our clients. This role will sit on ZS s global growth marketing team with members in both India and US. What you'll do Own and drive marketing tactics in close collaboration with the Tech & Alliance and growth marketing team. Assist in developing marketing collateral, promotional content and sales enablement content including email copy, brochures, web copy, presentations and sales material through workflow processes across several teams and touchpoints. Execute awareness and lead generation campaigns with demand generation and digital teams, including managing digital and social marketing, e-mail, webinars and paid search. Collaborate with internal comms team to increase awareness of tech & alliance content, sales enablement and events. Develop a deep understanding of our industries and competitive landscape. Create and manage ticketing system for new marketing projects. Generate, qualify and track leads to support campaign execution. Measure and assess marketing activities, reporting on outcomes and ROI. Create content and promotional assets for industry conferences and ZS-hosted events. What you'll bring Exceptional spoken and written American-English communication skills. Bachelor's degree in business discipline, marketing preferred. 2-4 years of marketing experience, professional services or B2B technology marketing (product or solution marketing) preferred. Flexibility to work evening hours, think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact. Experience translating value propositions into impactful sales materials. Strong MS Office Skills (Word, Excel, PPT etc.), experience with Microsoft Dynamics and marketing automation a plus. Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures. Experience with Gen AI, design, and web tools. Experience balancing multiple tasks and delivering marketing tactics on deadline and within budget. Must be a self-starter with the ability to learn quickly and independently. Perks & Benefits ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member. We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures. Considering applying At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact and deliver better outcomes for all. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above. To Complete Your Application Candidates must possess or be able to obtain work authorization for their intended country of employment.An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
Posted 1 week ago
12.0 - 17.0 years
14 - 19 Lacs
Hyderabad
Work from Office
Overview The Martech Functional Lead will engage with the business, lead functional scope gathering/analysis for campaigns, transition scope to the development team and validate deliverables within Salesforce to confirm alignment with requirements. Responsibilities Gather requirements for full life cycle of 1P data collection, email/messaging, segmentation and social activation. Steer/Attend important functional meetings with Business and project teams. Analyze requirements and clarify any questions with the business Document requirements in a format understandable by the development team. Keep track of all the campaigns progress and follow up on open items with Agency/Business Discuss and understand SFMC input mechanisms with the business campaign marketing agency - SFTP/API Align file formats to be imported from a source system into campaign platforms. Ensure the dev team follows encryption mechanisms to securely load in the tech platform from an external agency. Define test scenarios and perform quality assurance Help document, and maintain processes, report on common sources of issues or questions, and make recommendations to the Project team. Communicate key insights and findings to the Project team. Qualifications Bachelors degree in IT, Computer Science or equivalent with 12+ years of IT experience, 5+ years as a business analyst. Thorough knowledge of the Business analysis process At least one+ year of experience with SFMC, and understanding of core email marketing and automation concepts. Well-versed with Agile methodologies and processes. Attention to detail and experience in gathering requirements. Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers. Excellent written and verbal communication skills
Posted 1 week ago
5.0 - 10.0 years
13 - 23 Lacs
Hyderabad, Bengaluru, Mumbai (All Areas)
Hybrid
Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts.
Posted 1 week ago
3.0 - 8.0 years
19 - 25 Lacs
Bengaluru
Work from Office
About Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide. We're looking for a Sr. Analyst, Marketing Strategy & Analytics to join our team based in Bangalore. Reporting to the Senior Manager of Marketing Analytics, you will be responsible for: Analyzing data from various sources to produce actionable marketing insights Evaluating marketing campaigns by measuring metrics like lead conversion rates, pipeline generation, ROI, and RoAS Optimizing or creating Tableau dashboards to track marketing campaign performance and inform strategies Developing regular metric reports on campaign performance with improvement hypotheses Integrating account-level insights from multiple sources including marketing automation tools, CRM systems (SFDC), and Snowflake What We're Looking for (Minimum Qualifications) Bachelor’s degree with 3-5 years in analytics, data analysis, or consulting Proficiency in aggregating, organizing, and analyzing large datasets using SQL and Snowflake Understanding of marketing technology platforms like Google Analytics, Salesforce CRM, Marketo, and Segment Experience with visualization tools like Salesforce and Tableau, focusing on design and user experience What Will Make You Stand Out (Preferred Qualifications) Hands-on experience with SFDC, Marketo, Snowflake, Python, and R 1-2 years in data science for experimental designs and hypothesis testing Experience with data pipeline tools for automating data extraction from various platforms and APIs #LI-Hybrid #LI-AM7 At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
Posted 1 week ago
2.0 - 4.0 years
4 - 6 Lacs
Chennai
Remote
Roles & Responsibilities: Collaborate with clients to analyze business requirements and implement tailored marketing automation strategies using HubSpot CRM. Design and deploy custom workflows, email automation, and lead scoring systems to enhance campaign performance. Configure and optimize HubSpot properties, forms, landing pages , and sales pipelines . Create detailed performance dashboards and reports using HubSpot analytics and custom reporting tools. Deliver onboarding, training, and ongoing support to ensure clients gain full value from HubSpot. Stay updated on HubSpot product updates and best practices to drive continuous improvement. Required Skills: 2-3 years of hands-on experience with HubSpot Implementation, Hubspot Marketing Hub and Sales Hub . Proven track record in creating custom workflows, automation sequences , and lead nurturing campaigns. Strong understanding of HubSpot CMS, integrations , and REST APIs is a plus. Ability to troubleshoot HubSpot features (email, forms, landing pages) and provide solutions quickly. Excellent communication and stakeholder management skills; ability to explain technical solutions in simple terms.
Posted 1 week ago
4.0 - 8.0 years
22 - 25 Lacs
Hyderabad, Bengaluru
Work from Office
We are looking for a skilled SFMC Developer to join our dynamic team. The ideal candidate will have experience in Salesforce Marketing Cloud (SFMC) and will be responsible for building, managing, and optimizing campaigns and automation within the SFMC platform. This role involves collaborating with various teams to deliver high-quality solutions that meet our clients marketing needs. Key Responsibilities: - Develop and maintain email campaigns, journey builder automation, and integrations using Salesforce Marketing Cloud (SFMC). - Implement and optimize AMPscript, SQL, and HTML for dynamic content and data-driven emails. - Manage SFMC data extensions and audiences for segmentation and targeting. - Work with APIs to integrate SFMC with other Salesforce products and third-party systems. - Troubleshoot and resolve issues related to SFMC and related technologies. - Ensure that campaigns and automations are running optimally and troubleshoot issues as needed. - Lead and guide the team in SFMC development, providing mentorship and technical leadership. - Develop and implement data strategies within SFMC to support analytics and reporting needs. - Collaborate with other teams to ensure seamless integration of SFMC with other Salesforce and external platforms. Required Skills and Qualifications: - 4+ years of experience in Salesforce Marketing Cloud (SFMC) for Sr Software Engineers, 6+ years for Team Leads. - Strong experience with AMPscript, SQL, and HTML for building email campaigns and data extensions. - Knowledge of Journey Builder, Email Studio, Automation Studio, and other SFMC features. - Experience with API integrations and using APIs to connect SFMC to other systems. - Strong understanding of Salesforce CRM and its integration with SFMC. - Experience with marketing automation and email marketing strategies. - Solid understanding of data modeling and segmentation in SFMC. - Ability to troubleshoot and resolve SFMC-related issues in a timely manner. - Strong problem-solving skills and attention to detail. - Excellent communication and collaboration skills.
Posted 1 week ago
4.0 - 6.0 years
4 - 7 Lacs
Bengaluru
Work from Office
At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities,collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our client's challenges of today and tomorrow.Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose. We are seeking a skilled MSD CRM Technical Consultant to join our team and support the design, development, and implementation of Microsoft Dynamics CRM solutions. The ideal candidate will possess strong technical expertise, a passion for problem-solving, and the ability to deliver high-quality solutions tailored to meet business needs. Primary Skills Worked on different CRM / XRM versions. Implemented complete life cycle of least 2 to 3 projects. Expertise technologies like HTML 5 , CSS, SOAP, REST, Angular JS, Javascript Experience in agile deliveries and tight timescale Also having done projects on premise/ cloud support , upgrade and Migrations Must worked on D365 customization and configuration Resolve the technical issues etc. He should be customer facing with excellent analytical and communication skills. Microsoft Power Platform - MS PowerApps, Power Automate, Power Pages, Power Virtual Agent,PowerBI Experience in Integration with third party applications. Must have certified on D365 Sound expertise in DevoPs , GIT, Jira Designed and developed Microsoft Flow, PowerApps and Power BI reports. Worked on Office 365, Dynamics 365 and SharePoint APIs. Marketing automation, RESCO, Scribe, Kingswaysoft, Click dimensions . Secondary Skills Aware of mobility in CRM. Unified Service Desk , CICD, customer insight, omnichannel, Js
Posted 1 week ago
3.0 - 8.0 years
3 - 7 Lacs
Bengaluru
Work from Office
As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include: Prepare campaign performance diagnostics to develop actionable tactical insights. Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience. Validate the workflow against Campaign requirements. Test the waterfall and validate it with a database. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool Experience in Campaign Testing Methodology Expertise in SQL and other testing tools Excellent communication skills Preferred technical and professional experience Exposure to multiple marketing platforms for campaign management operations. Hands-on experience in data segmentation to generate target audience. Skilled in all required email testing before deployment such as multivariate Ambitious individual who can work under their direction towards agreed targets/goals.
Posted 1 week ago
8.0 - 10.0 years
18 - 22 Lacs
Pune
Work from Office
Capgemini Invent Capgemini Invent is the digital innovation, consulting and transformation brand of the Capgemini Group, a global business line that combines market leading expertise in strategy, technology, data science and creative design, to help CxOs envision and build whats next for their businesses. Your Role Client Engagement & Advisory: Partner with clients to understand their business goals, CX challenges, and data needs. Provide strategic recommendations on how to leverage data to enhance customer engagement, satisfaction, and retention. Data Strategy Development: Design comprehensive data strategies tailored to client objectives, including customer segmentation, predictive modelling, and personalization. Define KPIs and metrics to measure the success of CX initiatives. Data Analysis & Insights: Analyze structured and unstructured data to derive actionable insights. Leverage advanced analytics techniques, including machine learning and AI, to identify trends and opportunities. Solution Design & Implementation: Collaborate with technical teams to design and implement data platforms, dashboards, and analytics solutions. Drive the implementation of customer data platforms (CDPs), marketing automation tools, and analytics systems. Stakeholder Management: Act as a trusted advisor to business stakeholders. Present findings, recommendations, and reports in a clear, compelling manner Your Profile 8-10 years of experience in data analytics, data strategy, or consulting roles, with a focus on customer experience, marketing, or business transformation. Minimum of 5-8 years of experience in omni-channel marketing, data analytics, or marketing automation implementation, with at least 2 years in a consulting role. 3+ years of experience in marketing orchestration, preferably with hands-on experience using marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, etc.) and leveraging customer data for personalized, cross-channel campaigns. Bachelors degree in data science, Business Analytics, Computer Science, Marketing, or related fields. Masters degree preferable. Technical Skills: Proficiency in analytics tools (e.g., Python, R, SQL). Familiarity with visualization tools (e.g., Tableau, Power BI). Experience implementing CDP tools (Salesforce CDP, Adobe CDP, Segment etc) Knowledge of cloud platforms (e.g., AWS, Azure, Google Cloud) is a plus. Data Analytics Data modelling Digital Marketing Digital Technology Consulting Data-Driven Marketing Proven track record of contributing to client engagements and delivering data-driven solutions. Strong communication, problem-solving, and interpersonal skills. What you will love about working here We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance. At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities. Equip yourself with valuable certifications in the latest technologies such as Generative AI. About Capgemini Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 22.5 billion
Posted 1 week ago
1.0 - 3.0 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The QA be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Broad areas of work include:Auditing campaigns and online content for the websiteCompleting audits as per clients requirements and agreed timelinesEnsure quality and timely completion of auditsEnsure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsRole requires Digital Marketing Ads & Promotion creation/designIn Quality Management, you will be overseeing all activities and tasks needed to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, quality control, and quality improvement. What are we looking for Creative DesignQuality Assurance (QA)Quality AuditingFunctional Skills: 1yr experience in content management process and campaign managementExperience in working with globally distributed teams2 years of experience in a quality process as an auditor preferably in the content management spaceTechnical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etcKnowledge/basic experience in HTML coding and CSSInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board.Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required.Ability to take end-to-end ownership of audits by collaborating across teams and individuals.An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Roles and Responsibilities: The responsibilities / authorities include:Primary activities includeAudit requests for all types of work using standard checklistsTracking audit resultsCompleting audits based on targets and timelinesAdhere to the audit framework when conducting auditsIdentify common defects and devise measures and actions for improvementReporting audit results, feedback and progress on improvements at frequency defined by managementCoach individuals to improve their output qualityMaintain checklists versions and communicate updates to the teamOther management activitiesIdentify operational risks and issues related to current process and indicate to operationsBe flexible to work in shift hours ensuring complete overlap with markets and stakeholdersHelp in overall teams work-load by managing own deliverables and help team when required Qualification Any Graduation
Posted 1 week ago
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The marketing automation job market in India is rapidly growing as companies across various industries are increasingly adopting digital marketing strategies to reach their target audience. Marketing automation professionals play a crucial role in designing, implementing, and optimizing automated marketing campaigns to drive business growth and increase customer engagement.
The average salary range for marketing automation professionals in India varies based on experience levels: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum
A typical career path in marketing automation may include roles such as: - Marketing Automation Specialist - Marketing Automation Manager - Marketing Automation Consultant - Marketing Automation Director
In addition to expertise in marketing automation tools like HubSpot, Marketo, or Pardot, professionals in this field are often expected to have skills in: - Email marketing - Content marketing - Data analysis - CRM systems - A/B testing
As you embark on your journey to explore marketing automation jobs in India, remember to showcase your expertise, stay updated with industry trends, and prepare confidently for interviews. With the right skills and mindset, you can carve a successful career in this dynamic and rewarding field. Good luck!
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