497 Marketing Automation Jobs - Page 2

Help grow our brand and generate leads through strategic digital marketing campaigns and content creation. 2+ years of experience in digital marketing SEO, SEM, and social media marketing expertise Content creation and analytics skills Experience with marketing automation tools

Manager Marketing0 We are seeking a data-driven and strategic Marketing Manager Demand Generation to lead pipeline growth, lead generation, and ABM initiatives for our B2B IT services. This role will focus on developing, executing, and optimizing multi-channel campaigns to drive high-quality leads and revenue for our sales teams. Key Responsibilities Demand Generation Strategy: Develop and execute demand generation programs, including ABM, paid media, email marketing, SEO, content marketing, and webinars to generate MQLs and SQLs. Campaign Execution & Optimization: Create and manage integrated multi-touch campaigns targeting key industries and personas, optimizing for conversion and engagement. Lead Nurturing: Design and implement lead nurturing programs using marketing automation tools (e.g., Marketo, HubSpot, Pardot) to accelerate the buyers journey. Sales Alignment: Collaborate closely with sales, SDR teams, and account managers to ensure marketing efforts drive sales pipeline and revenue growth. Performance Tracking & Reporting: Use analytics and marketing dashboards to track KPIs , measure ROI, and optimize campaign performance. Content & Messaging: Work with content, SMEs, and service line teams to develop compelling thought leadership, case studies, landing pages, and email sequences that resonate with IT decision-makers. Event & Webinar Marketing: Plan and promote virtual and in-person events to engage prospects and customers. Partnership & Vendor Management: Manage relationships with agencies, media partners, and technology vendors to enhance campaign performance. Qualifications & Experience 7+ years of experience in B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space. Proven track record in ABM, paid media (LinkedIn, Google Ads), and marketing automation tools (HubSpot). Strong understanding of buyer journeys, intent-based marketing, and conversion rate optimization (CRO). Experience working closely with sales teams to drive pipeline and revenue impact. Data-driven mindset with expertise in Google Analytics, CRM (Salesforce), and performance marketing metrics. Excellent communication and project management skills (Used Asana or Jira) Why Join Jade Global Fast-growing IT services company with a dynamic and collaborative culture. Opportunity to work on cutting-edge cloud, digital, and AI-driven initiatives. Competitive compensation, benefits, and career growth opportunities.

Product Marketing Manager1 The Marketing Manager role is for Kanverse.ai, a Jade Global company. Kanverse.ai offers a cloud-based platform and a suite of highly awarded AI-powered products that can support various use cases across the enterprise to remove bottlenecks, streamline business processes, and minimize manual touch points across workflows. Our flagship product is AI-powered Kanverse Intelligent Document Processing (IDP) that supports the processing of unstructured, semi-structured, and structured documents. Kanverse delivers solutions for AP Invoice Automation, Sales Order Automation, Insurance Document Processing Automation, and KYC & KYB Automation. Learn more at:www.kanverse.ai. Kanverse is rated 4.7 out of 5 in Gartner marketplaces like Capterra, getApp . Jade Global is an IT consulting company, been in the business for 20 years and have organically grown to create a Global presence. We have offices across US, Canada, London, Singapore, Vienna and India. In India, our primary offices are in Pune, Hyderabad and Kolkata. We mainly work on building and supporting enterprise applications technologies like Oracle, SAP, Salesforce, ServiceNow, Dell Boomi to name a few. In terms of the Size, we have about 2000 employees globally and 100 million in revenues. In terms are Culture, our leadership has great vision and commitment towards empowering people. Responsibilities: Conduct market research to identify customer needs, market trends, and competitive analysis. Use insights to inform marketing strategies and decisions. Plan, execute, and oversee marketing campaigns across digital, social, print, and other channels. Ensure campaigns are delivered on time, within scope, and budget. Maintain and enhance the companys brand identity. Ensure consistent messaging and visual representation across all marketing materials. Create and update messaging framework for differentiated product positioning. Customer and sales enablement through presentations and preparation of customer and market facing collaterals. Work closely with cross-functional teams including Sales, Product Management, Development, and Customer Service to align marketing efforts with overall business objectives. Create high-quality, engaging content for marketing materials, including blog posts, whitepapers, case studies, email campaigns, social media posts, website content, and more. Present product messaging at events, webinars, conferences. Collaborate with cross-functional teams to develop product marketing strategies aligned with business objectives, target audience preferences, and industry trends. Stay updated on emerging trends and best practices in digital marketing, content marketing, and technology industry developments. Qualifications: Bachelors degree in computer science, or Engineering and MBA required. 10+ years of experience in marketing, with a strong focus on digital marketing. Proven track record of developing and executing successful digital marketing campaigns that drive brand awareness, lead generation, and customerengagement. Strong writing and editing skills with impeccable grammar, creativity, andattention to detail. Experience with content management systems (CMS), email marketing platforms, social media management tools, and marketing automation platforms. Knowledge of SEO best practices, content optimization techniques, and digitalmarketing analytics. Ability to work effectively in a fast-paced environment, manage multiple projectssimultaneously, and meet tight deadlines. Product startup experience is a plus. Excellent communication and collaboration skills, with the ability to work cross-functionally and build strong relationships. Creative thinker with a passion for storytelling, digital marketing, and generatinginnovative ideas

SFMC/Pardot Developer2 Requirement Analysis and Feasibility Study. Understanding of business requirements and B2B Marketing automation implementation through Salesforce Pardot. Design, implement, and monitor for automated campaigns across email and web, Application designing, enhancements, building, validations and deployments. Creating Pardot complex journeys through various Engagement Programs. Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations. Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes. Form building activities to configure and setup enriched forms to capture lead data used during B2B communications. Implementing Custom redirects required for various business needs. Prospect management, Prospect field configurations and visitor data management. Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications. User management, role creation, and group configuration for Pardot business users. Application Integrations, Data Migration and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms. Quality assurance including unit testing and creation of project technical knowledge repository. Coordinating with team members regarding technical knowledge transfer and assistance. Communicate project outcomes to client-side project stakeholders, Conduct user training and actively promote user adoption of Pardot, Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics. Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business. Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.

As a Growth Automation Specialist on our GTM & Growth Marketing team, youll design and maintain the automation systems, event tracking, and data integrations that power our growth engine. Reporting to the Growth Strategist, youll work across platforms like Segment, n8n, Clay, Customer.io, Looker, and Salesforce to build workflows, connect systems, and support scalable, real-time personalization. Your work will enable the automation of campaigns, accelerate experimentation, and lay the groundwork for AI-powered next-best-action (NBA) systems Some high-impact responsibilities you will be entrusted with: Build and own event tracking systems - Design schemas, implement event tracking across product and marketing surfaces, and ensure accurate attribution through tools like Segment, GA4, Amplitude , and Customer.io Automate multi-channel workflows - Use tools like n8n or Zapier to create event-triggered automations across email, WhatsApp, web, and in-app journeys powering personalization, lead routing, onboarding, and lifecycle nudges. Manage and integrate the growth tech stack - Maintain clean data flow and platform sync between CRM, CDP, analytics, and comms tools (e.g., Salesforce, Clay, Customer.io), ensuring systems are tightly integrated and scalable. Accelerate experimentation - Support rapid A/B and multivariate testing across landing pages, onboarding flows, and campaigns. Set up tracking and ensure test hygiene using tools like Unbounce , Customer.io, and event frameworks. Build rule-based personalization engines - Collaborate with data and growth teams to develop NBA logic using user behavior signals powering upsell triggers, product suggestions, or lifecycle automation. Turn analytics into action - Analyze campaign performance, channel ROI, and acquisition funnel data using Looker, GA4 , and product analytics to surface insights and guide strategy. Translate business goals into systems logic - Convert GTM and growth initiatives into automation rules, data mappings, and journey logic across tools enabling full-funnel coordination. What you will need to have: 2- 4 years of experience in marketing automation, technical growth, or operations roles, ideally within a B2B SaaS or PLG environment. Hands-on technical experience with: Marketing automation: Customer.io , Email APIs, WhatsApp automations Data tools: Segment, GA4, Looker, Salesforce Workflow platforms: n8n, Clay, Zapier Bonus: SQL, Python, or JavaScript Automation mindset with proven ability to design and manage multi-step workflows across tools, events, and triggers. Analytical rigor , including the ability to configure event tracking, interpret data, and connect signals to action. Strong cross-functional communication , working well with marketers, product teams, and engineers. Growth and experimentation DNA you test, learn, and optimize quickly. High attention to detail , especially when it comes to tracking, data hygiene, and documentation.

Job Summary: The Bank Loyalty Manager is responsible for designing, executing, and optimizing customer loyalty and rewards programs for Credit Cards to drive customer engagement, retention, and satisfaction. This role will focus on analyzing customer behavior, managing loyalty campaigns, and ensuring alignment with the bank’s overall marketing and customer retention strategies. Key Responsibilities: Loyalty Program Design & Management Develop and manage the bank’s loyalty and rewards programs. Design programs that align with customer needs and the bank's business objectives. Evaluate and optimize existing programs based on customer feedback and market trends. Customer Engagement & Retention Work closely with the customer relationship team to ensure the loyalty programs promote long-term customer engagement. Analyze customer data to identify segments and create personalized offers. Develop strategies to enhance customer lifetime value (CLV) through loyalty programs. Campaign Execution Plan and execute loyalty marketing campaigns, promotions, and events. Collaborate with cross-functional teams such as product, marketing, and sales to drive program success. Manage external vendors and partners for program implementation and reward fulfillment. Data Analysis & Reporting Use data-driven insights to track the performance of loyalty programs. Provide regular reports on program ROI, customer behavior, and key performance metrics. Conduct customer surveys and feedback sessions to gauge program success. Partnerships & Collaborations Identify and negotiate partnerships with third-party vendors for exclusive customer benefits. Explore co-branded loyalty initiatives with other businesses or sectors to enhance program offerings. Customer Experience Optimization Ensure that the customer journey within the loyalty programs is seamless and adds value. Implement feedback loops to continuously improve the customer experience. Key : Educational Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master’s in Marketing. Experience 5-7 years of experience in customer loyalty programs, preferably in the banking or financial services sector. Experience in customer segmentation, data analytics, and campaign management. Skills & Competencies Strong understanding of loyalty program mechanics and customer retention strategies. Excellent analytical skills with experience in data-driven decision-making. Proficiency in CRM tools, marketing automation, and analytics platforms. Strong communication and interpersonal skills for internal and external stakeholder management. Ability to manage multiple projects and deadlines in a fast-paced environment. Behavioral Competencies Customer-centric mindset. Strategic thinking with attention to detail. Proactive problem-solving skills. Team player with leadership capabilities. Performance Indicators: Increase in customer retention rate. Growth in customer lifetime value (CLV). Reduction in customer churn. Program participation and engagement rates. Return on investment (ROI) of loyalty initiatives.

Hello Candidate, Greetings From Hungry Bird IT Consulting services Pvt Ltd. we are hiring for Lifecycle Marketing Specialist for our client Location: Remote/Hybrid (as applicable) Experience: 2 - 5 Years Salary: As per industry standards Industry: Mobile Gaming / Digital Marketing / Mobile Apps Functional Area: Marketing / Advertising / MR / PR Role Category: Digital Marketing Employment Type: Full Time, Permanent Notice Period : Immediate to 10 days Job Description : Our client is seeking a Lifecycle Marketing Specialist who is passionate about crafting customer journeys and driving user engagement through data-driven marketing strategies. The selected candidate will be responsible for executing retention and monetization campaigns across email, push notifications, and in-app messaging for a portfolio of gaming and mobile app clients. Responsibilities: Develop and execute lifecycle marketing strategies to drive user engagement, retention, and monetization across Growth Vader's portfolio of clients. Design and implement personalized and targeted campaigns across various channels, including email, push notifications, and in-app messaging. Segment and target user cohorts based on behavioral and demographic data to deliver relevant and timely messages. Optimize lifecycle marketing campaigns for key performance metrics, including retention rate, churn rate, and lifetime value. Collaborate with cross-functional teams, including product, analytics, and user acquisition, to align lifecycle marketing initiatives with overall business goals. Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Stay up-to-date with industry best practices, trends, and technologies in lifecycle marketing. Requirements: Bachelors degree in marketing, communications, or a related field. Minimum 2 years of experience in lifecycle marketing, preferably in the gaming or mobile app industry. Proven track record of developing and executing successful lifecycle marketing campaigns that drive user engagement and retention. Experience with marketing automation platforms (e.g., Braze, Leanplum, Iterable) and customer relationship management (CRM) systems. Strong analytical skills and experience with data analysis and reporting tools. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Passion for gaming and mobile entertainment is a plus (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171) Please furnish the below mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 995941717

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NAMinimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be involved in designing, building, and configuring applications to meet business process and application requirements. Your typical day will revolve around creating innovative solutions to address business needs and ensuring seamless application functionality. Roles & Responsibilities:- Expected to be an SME- Collaborate and manage the team to perform- Responsible for team decisions- Engage with multiple teams and contribute on key decisions- Provide solutions to problems for their immediate team and across multiple teams- Lead the development and implementation of new software applications- Conduct code reviews and provide feedback to team members- Stay updated on industry trends and best practices to enhance application development processes Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic- Strong understanding of data management and integration- Experience in developing and implementing marketing automation campaigns- Knowledge of SQL and database management- Hands-on experience in troubleshooting and debugging applications Additional Information:- The candidate should have a minimum of 5 years of experience in Adobe Campaign Classic- This position is based at our Noida office- A 15 years full-time education is required Qualification 15 years full time education

Job Title - Marketing Automation B2C Senior Manager (Sprinklr) | The Strategy & Consulting Global Network Song Practice | Marketing Transformation Management Level :06 - Senior Manager Location:Delhi / Mumbai /Pune/ Bangalore / Gurgaon / Hyderabad Must have skills: Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing Good to have skills: Customer Experience Management, digital Marketing and strategies, social media marketing, design and implement Campaign Management/MarTech/AdTech solutions Job Summary : The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing & MarTech Solutions Join our Strategy & Consulting GN-Song team, where we partner with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles & Responsibilities: Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement. Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement. Utilize Sprinklrs AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization. Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies. Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation. Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklrs Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. Design AI-driven customer engagement frameworks, leveraging Sprinklrs (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels. Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions. Drive business development and thought leadership, shaping client proposals and identifying new opportunities that leverage Sprinklrs Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems. Professional & Technical Skills: - Must To Have Skills: Understanding MarTech/AdTech Platforms and integrations - Strong understanding of customer experience management and marketing automation - Cross functional collaboration - Campaign automation, content planning, Sprinklr marketing & Social Listening Additional Information: Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media listening, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Adobe analytics, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization About Our Company | AccentureQualification Experience: Minimum 12 year(s) of experience is required Educational Qualification: Bachelor + MBA

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do will be responsible for managing Clients customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Clients CRM tools and processes deliver measurable results aligned with the companys business goalsRole requires Digital Marketing Ads & Promotion creation/designCampaign PlanningDigital Marketing CampaignsCustomer Loyalty ProgramProblem-solving skills What are we looking for Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences.Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth.Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope.Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively.Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance.Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities.Technical Skills: CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns.Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis.Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement.Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.).Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies.CRM System Management:Oversee the configuration, management, and optimization of Clients CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges.Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies.Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences.Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights.Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience.Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Clients CRM strategies, tools, and processes based on market research and customer feedback. Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM Advisor will be responsible for managing Clients customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Clients CRM tools and processes deliver measurable results aligned with the companys business goals.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for CRM Systems ExpertiseGood understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns.Data Management & AnalyticsStrong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis.Customer SegmentationAbility to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement.Marketing AutomationKnowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.).Integration & Data Flow ManagementFamiliarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience.Customer-Centric ApproachStrong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences.Analytical ThinkingAbility to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth.Project ManagementExcellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope.Collaboration & CommunicationStrong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively.Problem-SolvingProactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance.Attention to DetailHigh attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and ImplementationDevelop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies.CRM System ManagementOversee the configuration, management, and optimization of Clients CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges.Customer Data ManagementEnsure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies.Campaign Planning and ExecutionLead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences.Performance Monitoring and ReportingTrack the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights.Collaboration Across FunctionsWork closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience.Continuous ImprovementStay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Clients CRM strategies, tools, and processes based on market research and customer feedback. Qualification Any Graduation

Skill required: NA - Solution Architecture Designation: Solution Enablement Manager Qualifications: BCom/BCA/Bachelor of Arts Years of Experience: 13 to 18 years Language - Ability: English(Domestic) - Expert About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Accenture Operations Solution Innovation is responsible for solution configuration of client requirements and integration with sales to promote growth. We ensure a simplified solutioning process to reduce solution turnaround time, industrialize our ability to respond to RFPs and support sales opportunities.As a Marketing/E-commerce Operations Solution Architect, you will play a pivotal role in designing, implementing, and optimizing digital marketing and e-commerce solutions. Your primary focus will be on integrating marketing technology, CRM systems, and e-commerce platforms to create seamless customer experiences. You will collaborate with cross-functional teams to ensure alignment between business goals, technology infrastructure, and operational efficiency.Design, implement and direct a solution architecture to address specific problems and requirements, usually through the application of technical, business process and/or industry knowledge. What are we looking for Brand MarketingDigital Marketing AnalyticsDigital Marketing CampaignsDigital MarketingWritten and verbal communicationWe are seeking a highly skilled and experienced professional with a strong background in marketing automation, CRM, e-commerce platforms, and digital transformation. The ideal candidate should have a deep understanding of marketing and e-commerce workflows, technical integrations, and data analytics. A proactive problem solver with excellent communication and leadership skills will thrive in this roleeCommerce StrategyCloud platforms such as AWS, Azure, or Google Cloud.CRM Knowledge Adobe, SFMCMarketing technology stack including CDPs (Customer Data Platforms)Market benchmarkingCosting mechanism Roles and Responsibilities: Bridge between sales, client and delivery teamsPrepare the solution end to endRun Solution reviews and approvalsCosting and market analysisWays to optimize the solution and pyramidImplementing required technology Stake holder management Qualification BCom,BCA,Bachelor of Arts

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 - 1 Year About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for Salesforce Marketing CloudIn this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 - 11 Years Language - Ability: English - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Marketing Automation Strategy execution:Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Role requires Campaign Tech Lead (Salesforce marketing cloud) What are we looking for Salesforce Marketing Cloud ExpertiseIn-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder.Marketing Automation ExperienceProven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.CRM IntegrationExperience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.AMPscript and SQLProficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations.Team LeadershipStrong leadership skills to guide and mentor a team of SFMC developers and administrators.Problem-SolvingAbility to analyze complex technical issues, identify root causes, and propose effective solutions.Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.Technical Leadership:Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation:Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data ManagementOversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution:Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics:Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance:Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution:Act as the technical escalation point for SFMC-related issues and Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Consultant Management Level: 09/ Consultant Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience working on developing business case for campaign strategies, technology solutions Ability to conduct fit gap analysis and map platform capabilities to business requirements Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Identifying marketing process improvement opportunities and make recommendations. Monitoring trends, analyzing data, to optimize marketing campaigns. Strong people management skills:ability to manage stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 6+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in working with middle to senior management levels within existing organization / client organizations. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Our Company | Accenture About Accenture Strategy & Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word come and be a part of our team. Qualification Experience: Minimum 6+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Job Title - GN -SONG - MT - Digital Marketing- SEO/CRM - Consultant Management Level :11 Management Analyst Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Good to have skills:Data & Analytics, marketing automation Job Summary : We are looking for an SEO & CRM Analyst to drive search engine optimization and customer relationship management initiatives. The ideal candidate will be responsible for keyword research, content optimization, technical SEO improvements, and performance tracking to enhance organic search visibility. Additionally, they will oversee CRM database management, customer segmentation, marketing automation, and lead nurturing strategies to improve engagement and retention. This role requires proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush) and CRM platforms (HubSpot, Zoho, Salesforce), along with strong analytical skills and a strategic mindset. The consultant will work closely with marketing, content, and sales teams to align SEO and CRM strategies with business goals, ensuring a data-driven approach to customer acquisition and retention Roles & Responsibilities: SEO Strategy & Execution Develop and implement SEO best practices, including technical, on-page, and off-page optimization to enhance organic search rankings and website traffic. CRM Management & Customer Engagement Oversee lead segmentation, customer lifecycle management, and personalized marketing automation to improve customer retention and experience. Data Analytics & Performance Tracking Analyze SEO metrics (rankings, traffic, CTR) and CRM data (customer interactions, conversions, engagement) using tools like Google Analytics (GA4), Search Console, and CRM dashboards. Keyword Research & Content Optimization Conduct keyword research, metadata optimization, and content strategy development to align with search intent and improve visibility. Marketing Automation & Lead Nurturing Implement email campaigns, drip sequences, and AI-driven CRM workflows to enhance customer engagement and sales funnel effectiveness. Cross-Functional Collaboration Work closely with marketing, sales, and content teams to integrate SEO and CRM strategies for a unified customer acquisition and retention approach. Trend Monitoring & Compliance Stay updated with Google algorithm updates, evolving SEO trends, GDPR/CCPA regulations, and industry best practices to ensure continued business growth and compliance Professional & Technical Skills: - SEO & CRM Software Proficiency Hands-on experience with Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management. Additional Information: - The ideal candidate is a data-driven SEO & CRM expert with 3 years of experience in technical SEO, content strategy, marketing automation, and customer relationship management, possessing strong analytical skills, hands-on expertise in SEO tools (GA4, SEMrush, Ahrefs) and CRM platforms (Salesforce, HubSpot, Zoho), and the ability to drive organic growth, lead nurturing, and customer engagement strategies. About Our Company | AccentureQualification Experience:3+ years of experience Educational Qualification: Any Degree

Skill required: Marketing Operations - Marketing Research Analysis Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The B2B Marketing Concepts Analyst will support Clients business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Clients B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities.oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus.Education:oBachelors degree in Marketing, Business Analytics, Economics, or a related field. A masters degree is a plus. Roles and Responsibilities: Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Clients B2B offerings.Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement.Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns.Monitor the performance of B2B marketing initiatives and provide recommendations for optimization.Conduct qualitative and quantitative research to understand customer pain points and preferences.Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights.Stay updated on industry trends and best practices in B2B marketing. Qualification Any Graduation

Job Description Digital Performance & Growth Marketer (Retail Broking) Role Summary: We are looking for a result-oriented digital marketing professional to lead performance and growth marketing initiatives for our Retail Broking division. The ideal candidate will have a strong command of paid campaigns, marketing automation, content collaborations, and growth-focused strategies across digital platforms. The role demands close coordination with digital sales teams to drive qualified leads, customer acquisition, and business growth. Key Responsibilities: Lead performance marketing across platforms including Google, Facebook, Instagram, LinkedIn, and YouTube to generate leads and improve account opening conversions. Work closely with the Digital Sales team to optimize the lead funnel, align campaigns with business targets, and ensure sales follow-through. Plan and execute WhatsApp Marketing and Drip Marketing strategies using tools like WebEngage. Initiate collaborations with finance influencers and finfluencers to build brand credibility and drive traffic. Leverage marketing automation platforms (WebEngage, CleverTap) to manage customer journeys, retargeting, and behavioural segmentation. Track, analyse, and improve campaign performance using Google Analytics, Data Studio, and conversion tracking tools. Conduct competitive benchmarking of top brokers and new-age fintech players to identify trends and maintain parity in digital initiatives. Manage on-page SEO, ASO, and keyword optimization strategies to support organic growth. Requirements: 1-2 years of experience in digital marketing with a strong focus on performance marketing, automation, and BFSI exposure. Demonstrated experience in lead generation through paid media and managing sales- aligned digital funnels. Strong knowledge of marketing automation tools, SEO, Google Ads, Meta Ads, LinkedIn Campaigns, etc. Understanding of stock broking and investment services preferred. Ability to research and benchmark against industry leaders and adapt strategies quickly. Excellent communication, project management, and coordination skills.

ql-editor "> About the Role: We are looking for a Marketing Automation Specialist with 2-3 years of experience to manage and optimize our email marketing and WhatsApp marketing campaigns . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing , we d love to have you on our team! Key Responsibilities: Email Marketing: Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention. Create personalized and automated email workflows using CRM email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar). Develop segmentation strategies based on user behavior, demographics, and engagement. Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions. Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates . Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL. WhatsApp Marketing: Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools . Create automated drip sequences , broadcasts, and personalized messages for customer engagement. Optimize WhatsApp lead nurturing to drive conversions and re-engagement. Analyze response rates, engagement, and conversion metrics to refine messaging strategies. Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups. Marketing Automation CRM Integration: Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints. Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance. Optimize lead scoring and segmentation models to improve funnel efficiency. Required Skills Qualifications: 2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation . Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.). Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools . Strong understanding of email segmentation, automation, and drip marketing . Hands-on experience in A/B testing, campaign analytics, and CRM integrations . Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization . Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing. Strong analytical and problem-solving skills. Preferred Qualifications: Experience with omnichannel automation . Basic knowledge of HTML CSS for email template design. Should have a Computer or IT background. Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email Whatsapp template design. Experience working with WhatsApp chatbots and AI-driven automation tools .

We are seeking a talented and data-driven Digital Marketer to support and scale our lead generation efforts. This role will play a critical part in building awareness, driving qualified traffic, and converting leads through digital campaigns. You’ll report directly to the Associate Project Manager, Digital Marketing, and collaborate with content, sales, and design teams to execute integrated marketing strategies. Roles and Responsibilities Plan, execute, and optimize multi-channel digital campaigns (paid, email, organic, and social) Build and manage landing pages, forms, and email workflows to drive lead capture and nurturing Collaborate on SEO strategy and implement on-page improvements and content optimization Assist with campaign reporting and analytics, delivering insights and recommendations Manage campaign activity and assets in HubSpot (or similar platforms), including segmentation and automation Support ongoing A/B testing across channels to optimize conversion performance Help establish and refine digital ad and retargeting strategies across platforms (LinkedIn, Google Ads, etc.) Stay current on digital marketing trends, tools, and performance benchmarks

Role Overview: As a SaaS Sales, you will be responsible for leading our sales efforts and expanding our client base in the US and UK. You will leverage your expertise in SaaS sales to build relationships, close deals, and drive revenue growth. This role demands a strategic thinker with a proven track record of success in managing high-value accounts and navigating complex sales cycles. What Youll Do: Have complete product knowledge and conduct highly interactive and solution-driven product demos for prospective clients. Develop and execute sales strategies tailored to the US and UK markets to achieve revenue targets and expand market share. Identify and engage potential clients through various channels, including cold outreach, networking, and industry events. Goal-oriented mindset with a focus on achieving and exceeding sales targets. Consult and strategize on marketing automation for prospective clients and convince them of the products capabilities. Solutionize for clients using existing features in the tool. Help and assist clients in the integration and implementation phase. Provide product updates and technical advice to clients. Work with the Sales team to identify and qualify business opportunities. Analyse and leverage a deep understanding of the competition both positioning strategy and technology to create a competitive advantage for the company. Ability to work independently and collaboratively in a team environment.Knowledge of the SaaS industry, market trends, and competitive landscape. Work closely with marketing, product, and customer success teams to align sales efforts with overall company objectives. What youll need: Experience: Minimum of 2 years of experience in SaaS sales, with a proven track record of success in the US and UK markets. Client Management: Demonstrated experience managing relationships with clients in the US and UK, with a deep understanding of their business needs and market dynamics. Sales Skills: Strong expertise in SaaS sales strategies, negotiation, and closing techniques. Communication: Excellent verbal and written communication skills, with the ability to present complex information in a clear and compelling manner. Analytical Thinking: Ability to analyze market data and sales metrics to drive informed decision-making. Team Player: Collaborative attitude with the ability to work effectively across different teams and departments. Education: Bachelors degree in Business, Marketing, or a related field. An MBA or equivalent advanced degree is a plus. Experience in interacting with top-level management like CXO. Thrive on and have a track record of getting things done, within a fast-paced and changing environment. Excellent presentation and demonstration skills to effectively showcase product features and benefits. Highly organized with strong time management and prioritization skills. What youll love about us: Dress : Wear anything you like to the office and be as comfortable at work as you are in your own living room. Flexibility : Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

Primary Skill Area: Marketing Automation using Salesforce Marketing Cloud (SFMC) Mandatory Skills (Must-Have): Hands-on end-to-end campaign experience using Salesforce Marketing Cloud Experience with multichannel campaigns including WhatsApp and SMS in addition to email Strong in SQL, AMPscript, HTML/CSS, and JavaScript Bachelors Degree in Engineering preferably Computer Science or Electronics & Communication (E&C) Roles and Responsibilities: Deliver full journey builds in SFMC: create segments, automations, emails, cloud pages, and journeys Execute multichannel campaigns (Email, SMS, WhatsApp) and ensure seamless user experience Collaborate with Campaign Project Managers to support functional campaign design Help define processes and timelines for activating new channels (e.g., WhatsApp, SMS) Translate marketing/sales goals into functional SFMC automations Manage data through Data Extensions, imports, and segmentation Generate reports post-campaign execution to analyze performance metrics To Apply, Please Share the Following: Updated Resume (highlighting SFMC and multichannel experience) Current CTC Expected CTC Current Location Notice Period / Share Resumes To: navaneetha@suzva.com Include in Email: Updated Resume, Current CTC, Expected CTC, Location, Notice Period Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Analyst Management Level: 11/ Analyst Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience supporting projects on developing business case for campaign strategies, technology solutions Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Monitoring trends, analyzing data, to optimize marketing campaigns. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to establish and build on working relationships effectively. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Our Company | Accenture About Accenture Strategy & Consulting : Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word come and be a part of our team. Qualification HDC2 Experience: Minimum 2+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Roles and Responsibilities : Develop and execute go-to-market strategies for new product launches, leveraging Salesforce Marketing Cloud (SFMC) and Pardot. Collaborate with cross-functional teams to design and implement marketing automation workflows, campaigns, and lead nurturing programs. Analyze customer behavior data using SFDC's CRM platform to inform marketing strategy development. Manage multiple projects simultaneously, prioritizing tasks effectively under tight deadlines. Job Requirements : 8-13 years of experience in IT services & consulting industry with expertise in business analysis, functional consulting, transformation initiatives. Strong understanding of Salesforce Marketing Cloud (SFMC), Pardot, Campaign Management, RFP/RFPS processes. Proven track record of developing successful go-to-market strategies that drive revenue growth.

Job Title - GN - SONG - MT - Marketing Automation B2C (Braze) - Senior Manager Management Level: 6-Senior Manager Location: Pune, PDC3B Must-have skills: Sprinklr Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization. Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment and clients MarTech/AdTech capability assessment. Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 14 to 16 Years Educational Qualification: Minimum 15 Years of Education