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SFMC Developer

4 - 8 years

22 - 25 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a skilled SFMC Developer to join our dynamic team. The ideal candidate will have experience in Salesforce Marketing Cloud (SFMC) and will be responsible for building, managing, and optimizing campaigns and automation within the SFMC platform. This role involves collaborating with various teams to deliver high-quality solutions that meet our clients marketing needs. Key Responsibilities: - Develop and maintain email campaigns, journey builder automation, and integrations using Salesforce Marketing Cloud (SFMC). - Implement and optimize AMPscript, SQL, and HTML for dynamic content and data-driven emails. - Manage SFMC data extensions and audiences for segmentation and targeting. - Work with APIs to integrate SFMC with other Salesforce products and third-party systems. - Troubleshoot and resolve issues related to SFMC and related technologies. - Ensure that campaigns and automations are running optimally and troubleshoot issues as needed. - Lead and guide the team in SFMC development, providing mentorship and technical leadership. - Develop and implement data strategies within SFMC to support analytics and reporting needs. - Collaborate with other teams to ensure seamless integration of SFMC with other Salesforce and external platforms. Required Skills and Qualifications: - 4+ years of experience in Salesforce Marketing Cloud (SFMC) for Sr Software Engineers, 6+ years for Team Leads. - Strong experience with AMPscript, SQL, and HTML for building email campaigns and data extensions. - Knowledge of Journey Builder, Email Studio, Automation Studio, and other SFMC features. - Experience with API integrations and using APIs to connect SFMC to other systems. - Strong understanding of Salesforce CRM and its integration with SFMC. - Experience with marketing automation and email marketing strategies. - Solid understanding of data modeling and segmentation in SFMC. - Ability to troubleshoot and resolve SFMC-related issues in a timely manner. - Strong problem-solving skills and attention to detail. - Excellent communication and collaboration skills.

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