Marketing Advertising Specialist

🚀 Hiring: Performance Marketer (Full-Time | In-Office | Kolkata)

Experience: Minimum 2 Years

Location: Kolkata (In-Office Role)

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We are looking for a Performance Marketer with a strong command of Meta Ads, LinkedIn Marketing, and Social Media Strategy to join our dynamic marketing team. If you’re data-driven, growth-focused, and ready to take full ownership of paid marketing campaigns, we’d love to meet you!

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Key Responsibilities:

• Plan, launch, manage, and optimise Meta Ads (Facebook & Instagram) for lead generation, brand awareness, and conversions

• Execute LinkedIn marketing campaigns — organic and paid — to reach B2B audiences and generate qualified leads

• Strategise and manage social media marketing calendars and content in coordination with the creative team

• Continuously monitor performance metrics and KPIs like ROAS, CTR, CPC, and engagement rates

• Run A/B tests for ad copies, creatives, and targeting to maximise campaign efficiency

• Analyse data and prepare performance reports with actionable insights

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Requirements:

• Minimum 2 years of hands-on experience in performance marketing

• Proven track record of running successful Meta Ads campaigns

• Working knowledge of LinkedIn Ads and social media platforms

• Proficiency in Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and basic design tools (Canva, etc.)

• Strong analytical mindset and the ability to make data-backed decisions

• Excellent communication and collaboration skills

• Must be Kolkata-based and willing to work on-site full-time