Manager - Digital Marketing and Communication

Ways of working : Mandate 3 – Employees will work full-time from their base location - Bangalore

About This Role

Responsibilities

• Strategizing, Planning, and Managing all Digital Marketing/Performance Marketing activities
• Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer and other tools to optimize media budgets and deliver media efficiency.
• End to End responsibility for managing agency for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/DV360/Search/Programmatic/affiliates and etc
• Responsible for KPIs of Customer Acquisition Cost, Conversion Rates, CTR, CPL, CPM etc
• Optimizing creatives and ad sets across platforms to drive high efficiency.
• Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud and driving good reliability
• Reporting campaign results along with funnel trends and projections
• Developing optimization strategies that increase the company's organic visibility on Search (Google) and overall Search Engine Optimization (SEO) performance and ASO performance.
• Responsible for managing DE Comms channels - clevertap as a CRM engine, know nuggets, SMS, whatsapp and other channels like IVRS
• KPIs owned will be for improving reach, CTR and incremental sessions per weekly active delivery partners
  

Desired Skills

• Min 5 years running digital campaigns
• Manage a team of 4-6 members across Digital, Affiliates, Comms who would work in roster shifts
• Self-driven and a strong bias for action, fitment in startup culture
• Excellent analytical, communication, collaboration, and stakeholder management skills
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/personalization on external communication channels.
• Expertise in Google, Facebook, Programmatic, Affiliates, and digital mobile marketing channels.
• Hands-on knowledge on Search Engine Optimization (SEO) to drive organic growth is a plus
• Experience with a B2C consumer tech/e-commerce platform, preferably in a growth marketing role or marketing agencies
• Hands-on knowledge of managing CRM tools like moengage, Clevertap etc is a must
  

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law"