Manager - Business Development

Job Objective

To drive the growth, visibility, and impact of the Wellbeing Center by leading strategic sales,

local marketing, partnerships, and community engagement. This role demands strong

business acumen, an understanding of wellness services, and a deep grasp of customer

behavior and city-level market dynamics.

Key Responsibilities

1. Sales & Revenue Generation

• Drive monthly revenue and membership growth through structured sales strategies.

• Promote wellness programs via targeted outreach, digital channels, and referral

partnerships.

• Build and manage lead pipelines; track conversions and key sales metrics using CRM

tools.

• Plan seasonal offers and promotional campaigns to boost customer acquisition.

• Coordinate high-impact outreach events like Nadi Pariksha camps and wellness

drives.

• Establish referral tie-ups with doctors and wellness professionals.

• Work in alignment with the front desk team, without involvement in daily walk-in

handling.

2. Local Marketing & Brand Visibility

• Plan and run localized marketing campaigns for therapies, events, seasonal offerings,

and new launches.

• Lead on-the-ground activations including workshops, open houses, and local wellness

events.

• Execute city-specific digital marketing: local SEO, Google Ads, social media content,

paid promotions, and influencer outreach.

• Collaborate with wellness bloggers, media houses, and journalists to gain PR

visibility.

• Ensure consistency with brand guidelines in all promotional material and

communication.

• Analyze local market trends, competitor activity, and customer feedback to refine

strategies.3. Partnerships & Outreach

• Build strategic tie-ups with corporate wellness programs, apartment complexes,

schools, yoga studios, fitness clubs, and NGOs.

• Organize community outreach activities like health talks, free screening camps, and

pop-up wellness kiosks.

• Represent the center at city wellness expos, networking events, and industry trade

shows.

• Design packages and campaigns tailored for large groups, corporate teams, and

community segments.

4. Team Coordination & Reporting

• Collaborate with the front desk, therapists, and operations team to align promotional

activities with service capacity.

• Provide regular reports to the Head Office or leadership team on sales, lead

management, conversion rates, marketing ROI, and growth plans.

• Maintain documentation for partnerships, event performance, and key initiatives.

• Lead or mentor junior sales/marketing support staff if applicable.

Candidate Profile

Key Skills & Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field.

• 3+ years of experience in sales, marketing, or business development; wellness

industry exposure preferred.

• Strong interpersonal and communication skills.

• Hands-on experience with local market activations and digital marketing tools.

• Passion for wellness, holistic health, and customer experience.

• Fluent in English and local language(s).

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Day shift
• Weekend availability

Experience:

• Management: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person