Manager - AdTech

About iSOCRATES iSOCRATES has been a global leader in advising, building, and managing mission-critical Marketing, Advertising, and Data technologies since 2015. Specializing in MADTECH Resource Planning and Execution, iSOCRATES delivers reliable, affordable Strategy and Operations Consulting, and Managed Services for marketers, agencies, publishers, and data/tech providers. The company operates 24/7/365 with proven specialists who focus on saving partners money and time while ensuring transparent, accountable performance and delivering exceptional value. Utilizing a low-cost, focused global delivery model at scale, iSOCRATES continuously reinvests in technology and specialized training to drive savings and efficiency. About MADTECH.AI MADTECH.AI is a Unified Marketing, Advertising, and Data Decision Intelligence Platform designed to provide marketers with speed to value. Offering real-time AI-driven insights accessible to all, MADTECH.AI serves global and emerging brands, agencies, publishers, and data/tech providers by delivering a single source of truth for sharper insights and faster, more affordable marketing decisions. Job Description As an AdTech Manager at iSOCRATES, your main responsibility will be to lead demand-side and supply-side media trading, as well as AdTech/MarTech teams that support agency, advertiser, and publisher clients. You will oversee all trades for active campaigns and digital property monetization. Additionally, you will be responsible for recruiting, training, managing, and inspiring a team that monitors, analyzes, and optimizes all paid ad trading and campaign performance to ensure successful delivery and support programmatic, audience extension, and audience development programs. Collaboration with the Director - AdTech will also be a key aspect of this role. This role requires direct experience in leading ad monetization and ad operations teams and supporting programmatic audience and audience extension/development teams. The ideal candidate will possess expertise in RTB, PMP, PG, and PD trading tactics and strategies. As a dynamic self-starter with excellent communication and problem-solving skills, you must have the ability to think strategically while remaining detail-oriented, simplify complex issues, and thrive in a fast-paced environment. Key responsibilities include managing Trading P&L, overseeing programmatic ad trafficking, collaborating with cross-functional teams, creating and delivering digital monetization insights, managing ad operations, analyzing digital traffic, and working on email operations. An understanding of digital advertising, campaign creation, implementation, optimization, and analysis is essential for success in this role. Secondary responsibilities involve managing teams responsible for trafficking digital display ads, analyzing campaign data, working with tracking tags and media assets, optimizing campaigns, providing ad performance metrics, reconciling tracking discrepancies, and maximizing publisher yield. This role also entails overseeing inventory forecasts, onboarding and servicing publishers, maintaining revenue, creating dashboards, collaborating with business partners, and ensuring smooth ad operations. Minimum Education Required A Bachelor's Degree in Business, Computer Science, or a related ITES field is required, with a Master's Degree in Business Administration preferred. Additionally, certifications in Google, AppNexus, The Trade Desk, and knowledge of ESPs like SFMC, Pardot, or similar platforms are advantageous. Experience in Email Marketing, Paid Search, and Social is beneficial, and candidates must be willing to work in Mysore and operate during US time zones.,