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1.0 - 5.0 years
0 Lacs
haryana
On-site
As an Executive Digital Marketing professional with 1-3 years of experience, you will be responsible for devising strategies to drive online traffic to the company website. Your role will involve tracking conversion rates and making improvements to the website to enhance user experience and engagement. You will be tasked with developing and managing digital marketing campaigns, utilizing a range of techniques including paid search, SEO, and PPC to maximize online visibility and reach. Additionally, overseeing the social media strategy for the company will be a key aspect of your responsibilities. Your role will also involve managing online brand and product campaigns to raise brand awareness and drive customer engagement. You will be responsible for the redesign of the company website, focusing on improving usability, design, content, and conversion rates to ensure a seamless user experience. Furthermore, you will be expected to evaluate customer research, market conditions, and competitor data to identify opportunities for growth and improvement in the digital marketing strategy. Overall, your contribution will be crucial in driving the company's online presence and achieving marketing objectives.,
Posted 1 day ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
As a Performance Marketer at Camveda, you will play a crucial role in driving the growth and success of our direct-to-consumer (D2C) brand. Your responsibilities include developing and executing strategic marketing campaigns with a strong focus on performance metrics. Your expertise in digital marketing channels, data analysis, and optimization techniques will contribute to the achievement of our brand's marketing objectives. Collaboration with cross-functional teams and external partners is essential to enhance brand visibility, attract new customers, and maximize return on investment (ROI). This position offers an exciting opportunity to join a dynamic team in a rapidly growing industry. Responsibilities: Develop and implement data-driven marketing strategies to drive customer acquisition, retention, and revenue growth for Camveda's D2C brand. Plan, execute, and optimize performance marketing campaigns across various digital channels such as paid search, social media advertising, display advertising, affiliate marketing, and email marketing. Conduct thorough analysis of campaign performance, utilizing data and analytics tools to identify areas of improvement and optimize marketing efforts for maximum ROI. Collaborate with the creative team to develop compelling and impactful marketing assets, ensuring alignment with brand guidelines and campaign objectives. Monitor industry trends, competitive landscape, and customer behavior to identify new growth opportunities and make data-driven recommendations for marketing strategy adjustments. Establish and maintain strong relationships with external partners, including advertising platforms, agencies, and influencers, to maximize brand exposure and reach. Collaborate with the analytics team to develop relevant KPIs, track marketing performance, and provide regular reports and insights to stakeholders. Stay up-to-date with the latest advancements in digital marketing, performance tracking tools, and industry best practices, and leverage this knowledge to drive innovation and continuous improvement. Key Result Areas (KRAs): Performance Marketing Campaigns: Develop and execute highly effective performance marketing campaigns, achieving predefined KPIs such as customer acquisition, conversion rates, and revenue targets. ROI Optimization: Continuously analyze campaign data and leverage insights to optimize marketing spend and maximize ROI. Channel Management: Manage and optimize digital marketing channels, ensuring effective allocation of budgets and resources for maximum impact. Cross-functional Collaboration: Collaborate with internal teams and external partners to align marketing strategies, assets, and messaging for consistent brand experience. Data Analysis and Reporting: Provide regular reports and actionable insights on marketing performance, leveraging data analysis tools and techniques. Shopify Knowledge: Candidate must have knowledge to create landing pages and website updates for less dependency on website development agencies. Innovation and Industry Awareness: Stay informed about emerging trends, technologies, and marketing strategies to drive innovation and keep the brand at the forefront of the industry. Qualifications: Bachelors degree in marketing, business, or a related field (advanced degree is a plus). Proven track record of at least 2 years of experience in performance marketing, preferably in the D2C industry. Deep understanding of digital marketing channels and hands-on experience with platforms such as Google Ads, Facebook Ads Manager, and email marketing tools. Strong analytical skills and ability to interpret data to drive marketing insights and optimizations. Proficiency in using analytics tools such as Google Analytics, data visualization tools, and Excel/Google Sheets. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners. Result-oriented mindset with a focus on achieving and exceeding targets. Creative thinking and problem-solving abilities. Up-to-date knowledge of industry trends, best practices, and emerging marketing technologies. Join us at Camveda and be part of a dynamic team that is shaping the future of the D2C industry. We offer competitive compensation packages, a flexible work environment, and opportunities for professional growth and development.,
Posted 3 days ago
3.0 - 7.0 years
0 Lacs
kolkata, west bengal
On-site
As a Growth Marketing Manager, you will be responsible for leading user acquisition (both paid and organic) and retention strategies across various online channels. Your role will involve developing strategic plans to drive profitable growth, managing acquisition campaigns, optimizing channels and audiences, leading conversion rate optimization efforts, and utilizing analytics to understand user behavior. Key Responsibilities: - Develop strategic customer acquisition and retention plans to drive profitable growth. - Create and manage acquisition campaigns across multiple channels such as Apple Search Ads, app store optimization, paid social, SEO, email marketing, and more. - Continuously test and optimize new channels, audiences, bidding strategies, landing pages, visual assets, and copy. - Lead conversion rate optimization efforts to improve user engagement and retention. - Utilize Google Analytics and internal reporting systems to gain insights into user behavior and apply them in marketing campaigns. Minimum Qualifications: - Passionate about working for a social cause and impacting the lives of disadvantaged children globally. - Minimum of 3 years of experience in developing digital marketing strategies for startups. - Proven track record of creating successful paid acquisition campaigns, particularly with Apple Search Ads, Facebook Ads, and Google Ads. - Demonstrated success in organic app store optimization in both the Apple App Store and Google Play Store. - Strong data-driven mindset and analytical skills. - Ability to create visual assets that align with brand positioning and aesthetic sensibilities.,
Posted 5 days ago
0.0 - 4.0 years
0 Lacs
kochi, kerala
On-site
As an intern at Upila, a digital marketing agency specializing in performance marketing and demand generation, you will have the opportunity to work closely with the PPC team in various aspects of campaign management, ad copywriting, data analysis, reporting, and campaign planning and strategy. Your day-to-day responsibilities will include: Assisting in the creation and management of PPC campaigns on platforms like paid search, paid social, and video ads. Monitoring and optimizing existing campaigns to enhance performance and ROI. Collaborating with the team to craft engaging ad copy for different ad formats. Proofreading ads for accuracy and alignment with campaign objectives. Analyzing campaign data to identify trends, insights, and areas for improvement. Utilizing data-driven insights to make recommendations and optimize campaigns. Preparing detailed analyses and reports for PPC campaigns. Presenting analytical reports with insights to stakeholders during team meetings. Working with the PPC team to develop objective-focused campaign and media plans. Participating in brainstorming sessions to contribute creative ideas for campaigns. Upila's approach is rooted in data-driven media buying and optimization, leveraging proprietary rule engines and automation sequences to drive quantifiable outcomes for clients in various industries and geographies. The agency's exceptional track record and proactive strategies have led to improvements in traffic, conversions, demand generation, and customer acquisition, establishing it as a leader in the performance marketing field.,
Posted 6 days ago
5.0 - 9.0 years
0 Lacs
punjab
On-site
We are looking for a results-driven PPC Manager to lead and optimize paid advertising campaigns on various platforms such as Google Ads, Bing, Meta (Facebook/Instagram), and others. As a PPC Manager, you will be responsible for planning, executing, and optimizing paid search and display campaigns across multiple platforms. You will need to create compelling ad copy and design suggestions for ads and landing pages to drive conversions effectively. To succeed in this role, you must have proficient knowledge of Google Analytics and other digital marketing tools. Strong analytical, organizational, and communication skills are essential for this position. Conducting keyword research, competitor analysis, and audience targeting strategies will be part of your responsibilities. The ideal candidate should be able to make strategic decisions to achieve good conversions and meet deadlines. Additionally, you will be required to handle client calls, manage critical clients, and ensure client satisfaction. Experience in managing teams and working with international clients is preferred. Candidates with 5-7 years of experience in PPC management and a minimum graduation qualification in any field are encouraged to apply. This is a full-time, permanent position with perks such as a 5-day workweek (with weekends off), a positive learning environment, and opportunities for extracurricular activities. The job may involve fixed shifts, rotational shifts, and weekend availability. Performance bonuses and yearly bonuses are also part of the compensation package. If you are a proactive and skilled PPC Manager looking for a challenging role in a dynamic work environment, this opportunity is for you. Join our team and contribute to our success!,
Posted 1 week ago
0.0 - 4.0 years
0 Lacs
kochi, kerala
On-site
As an intern at Upila, you will have the opportunity to engage in various responsibilities related to campaign management, ad copywriting, data analysis, reporting, and campaign planning and strategy. Your day-to-day responsibilities will involve assisting in the creation and management of PPC campaigns across different platforms such as paid search, paid social, and video ads. You will play a crucial role in monitoring and optimizing existing campaigns to enhance performance and ROI. Collaborating with the team, you will be tasked with writing engaging and compelling ad copy for various ad formats. Additionally, you will proofread ads to ensure accuracy and alignment with campaign objectives. In terms of data analysis, you will analyze campaign data to identify trends, insights, and areas for improvement. Your insights will be used to make recommendations and assist in optimizing campaigns effectively. Furthermore, you will be involved in the preparation of detailed analyses and reports for PPC campaigns. You will present these analytical reports with insights to stakeholders during team meetings. Working closely with the PPC team, you will contribute to developing objective-focused campaign and media plans. This will involve participating in brainstorming sessions to provide creative ideas for campaigns. Upila is a digital marketing agency specializing in performance marketing and demand generation. The agency leverages data-driven media buying, optimization techniques, proprietary rule engines, and automation sequences to deliver quantifiable outcomes for clients across various industries and geographies. By focusing on improving traffic, boosting conversions, generating demand, and acquiring customers, Upila has established itself as a leader in the performance marketing sector.,
Posted 1 week ago
1.0 - 5.0 years
0 Lacs
haryana
On-site
As an Executive Digital Marketing professional with 1-3 years of experience, your primary responsibility will be to devise strategies aimed at driving online traffic to the company website. This involves tracking conversion rates and implementing necessary improvements to enhance the overall user experience. You will be tasked with developing and overseeing digital marketing campaigns, utilizing various techniques such as paid search, SEO, and PPC to maximize online visibility and reach. In this role, you will also be responsible for managing the company's social media strategy, ensuring consistent brand messaging and engagement across different platforms. Additionally, you will oversee online brand and product campaigns to increase brand awareness and drive customer engagement. Your involvement in managing the redesign of the company website will be crucial in improving its usability, design, content, and ultimately, conversion rates. To excel in this position, you will need to evaluate customer research, market conditions, and competitor data to identify key opportunities for growth and optimization. By staying informed about industry trends and consumer behavior, you will be able to contribute effectively to the company's overall digital marketing strategy and objectives.,
Posted 1 week ago
5.0 - 8.0 years
10 - 17 Lacs
Gurugram
Work from Office
We are looking to hire a PPC specialist for our growing team. This role will focus on managing the end-to-end PPC Marketing in tandem with PPC team for eyeglasses category. Title : Associate/Sr. Associate or Assistant Manager Department : PPC Marketing Job Type : Full-time, 5 Days work from office, Gurgaon based. Industry : B2C E-commerce Region: UK & Ireland Key Responsibilities: Develop and implement comprehensive PPC strategies to achieve business objectives and drive growth Conduct market research and competitor analysis to identify opportunities and threats in the PPC landscape Oversee the creation, management, and optimization of paid search campaigns across multiple platforms Utilize advanced techniques to enhance ad performance, including keyword research, ad copy optimization, and bid management Monitor and analyse campaign performance using tools such as Google Analytics, Google Ads, and other relevant platforms Generate detailed reports and insights, providing actionable recommendations to improve campaign effectiveness and achieve KPIs Develop and manage PPC budgets, ensuring efficient allocation of resources and maximizing return on investment Monitor spending and adjust strategies to stay within budget while meeting performance targets Work closely with marketing, sales, and product teams to align PPC strategies with overall business goals and initiatives Coordinate with external agencies and vendors as needed to support campaign execution and optimization Stay up to date with industry trends, emerging technologies, and best practices in PPC advertising Continuously evaluate and implement new tools and techniques to improve campaign performance and efficiency . Desired Qualifications 5 to 7 years of experience in PPC management in Eye Glasses Category. Grad/Masters degree in Marketing, Business, or a related field; advanced degree or certifications (e.g., Google Ads Certified) preferred E Commerce experience is preferred. Should be expert in Google Ads , Bing Ads , social media advertising platforms, and PPC tools Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams. Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) and reporting software. Regards Jeeshan Ali Human Resource
Posted 1 week ago
5.0 - 8.0 years
10 - 14 Lacs
Gurugram
Work from Office
We are looking for a seasoned Google Ads Expert with 6-7 years of hands-on experience in managing, optimising, and scaling high-performance ad campaigns. The ideal candidate will be a strategic thinker and data-driven marketer who can deliver measurable ROI through smart ad spend management and continuous optimisation. Key Responsibilities Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, Performance Max). Conduct detailed keyword research, audience targeting, and competitive analysis. Develop compelling ad copy and creatives in collaboration with the content/design team. Optimize campaigns regularly to improve CTR, conversion rates, quality score, and ROI. Set up and track performance through Google Analytics, Google Tag Manager, and other relevant tools. A/B test ad creatives, landing pages, and bidding strategies to drive continuous improvement. Monitor daily, weekly, and monthly performance and present detailed reporting and insights. Manage campaign budgets effectively, ensuring efficient allocation of ad spend. Stay up-to-date with Google Ads updates, trends, and industry best practices. Required Skills and Qualifications 6-7 years of professional experience in Google Ads/Paid Search marketing. Proven track record of managing and optimizing budgets of [60lacs/month or more] on search. Deep understanding of the Google Ads platform, including manual/advanced bidding strategies and automation. Proficiency with tools like Google Analytics, Google Tag Manager, Data Studio, and SEMrush or Ahrefs. Strong analytical skills; ability to interpret data and turn insights into action. Experience with conversion tracking and lead generation funnels. Google Ads Certification is preferred. Preferred Qualifications Experience in managing campaigns for [industry-specific experience, e.g., e-commerce, B2B SaaS]. Familiarity with landing page CRO and UX optimization. Working knowledge of Facebook Ads or other PPC platforms is a plus. Experience with scripts or automation tools for campaign management.
Posted 1 month ago
3.0 - 8.0 years
0 - 0 Lacs
Pune
Hybrid
Paid Search and Social Senior Executive, Search and Social Mediabrands is a leading marketing services company, providing clients expertise in the full spectrum of communication needs. Hiring: Performance Marketing Specialist (Search & Social) Experience: 35 Years Location: [Insert location or mention if remote] Certifications Preferred: Google Ads, Facebook Blueprint Industry: Digital Marketing / Media Key Responsibilities Engage with clients to understand requirements and plan campaign strategies • Deep understanding of attribution modeling & marketing funnels • Segment and analyze data to develop strategic insights • Daily management and optimization across platforms: Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon • Conduct competitor and market analysis • Stay updated with industry trends in biddable media • Monitor and report using tools like Data Studio, Adverity, Nuggit, PowerBI • Work with bid management platforms like Marin, Kenshoo, or DoubleClick • Ensure high-quality delivery and troubleshoot campaign issues • Maintain adherence to internal processes and SLAs • Generate weekly and post-campaign performance reports with actionable insights Required Skills & Experience 3–5 years’ hands-on experience in Search & Social campaigns • Strong multitasking and organizational skills • Solid analytical mindset with strong communication skills • Understanding of ad trafficking and ad servers • Strong Excel & PowerPoint skills • Team leadership and collaboration abilities • Working knowledge of HTML, Flash, or JavaScript is a plus • A proactive, motivated professional with a positive attitude
Posted 1 month ago
4.0 - 9.0 years
7 - 17 Lacs
Bengaluru
Work from Office
Role & Responsibilities Strategize, execute, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and ABM platforms . Conduct thorough keyword research , audience targeting, and budget planning to ensure optimal ad spend. Monitor key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS , and continuously optimize campaigns. Collaborate with creative and content teams to develop high-performing ad creatives and landing pages. Implement and maintain accurate conversion tracking across platforms. Analyze campaign data using Web Analytics tools and generate actionable insights for performance improvement. Lead client communications , including presenting performance reports, recommendations, and campaign roadmaps. Mentor and guide junior team members to build team capability and performance. Identify and troubleshoot issues impacting campaign performance. Contribute to client pitch decks and internal process improvements or productization efforts. Preferred Candidate Profile 4 years of hands-on experience in PPC , preferably in a digital marketing agency . Strong command over Google Ads, Facebook Ads, LinkedIn Ads , and other biddable media platforms. In-depth understanding of performance marketing principles, bidding strategies , and attribution models. Excellent analytical and problem-solving skills; ability to interpret data and make strategic decisions. Strong communication skills both written and verbal for effective client interaction and reporting. Proven experience in managing multiple client accounts simultaneously. Passion for digital marketing with a constant drive to stay updated on industry trends. Familiarity with web analytics tools such as Google Analytics, HubSpot, or similar platforms . Ability to work independently as well as in a collaborative team environment. Demonstrated leadership experience or potential in managing small performance teams.
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Mumbai
Work from Office
As a Performance Marketing Lead, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth. Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant field. Skills Performance Marketing Digital Marketing SEM & SEO Paid Search Competitive Analysis Marketing Display Advertising PPC Marketing Automation Reporting
Posted 1 month ago
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