33 Campaign Optimization Jobs

Performance Marketer : We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations. Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates. Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/enrollment team to ensure lead quality and conversion alignment. Create weekly/monthly performance reports and provide insights for continuous improvement.

Role: B2B AI Growth Hacker Location: Remote or Hybrid (Americas timezone preferred) Type: Full-Time Were now looking for a smart, scrappy, AI-savvy B2B growth hacker to accelerate awareness, lead gen, and conversion. What You will Do Strategize & Execute Scalable Growth Campaigns Design and run multi-channel acquisition experiments (LinkedIn, email, paid ads, SEO). Drive top-of-funnel awareness and mid-funnel engagement for R&D/ Innovation professionals, Research & Insights professionals and Brand leaders at leading CPG, Pharma & Tech firms in North America. Develop campaign frameworks that are data-driven, agile, and scalable. Leverage AI for Smarter, Faster Growth Lay the foundation for AI-led growth : Identify, evaluate, and implement the right stack of AI tools to power automated, personalized, and scalable lead generation, marketing, and sales outreach across the funnel. Use tools like Clay, Instantly.ai, ChatGPT, Copy.ai, Clearbit , and others to enrich lead lists, generate high-performing copy, and launch campaigns at speed. Build the AI framework for lead gen, marketing, and sales outreach including enrichment workflows, automated sequences, and personalization engines. Implement and manage automation tools like Zapier, HubSpot, Outreach and Apollo to streamline inbound and outbound engagement. Own & Optimize the Funnel Run A/B tests on landing pages, email sequences, LinkedIn content, and lead magnets. Continuously monitor and optimize campaign performance, targeting improved CAC, MQL-to-SQL rate, and pipeline velocity. Workflow Design for Content & Conversion Collaborate with the content and product marketing teams to design workflows that support scalable, AI-assisted content production. Ideate growth loops using case studies, guides, whitepaper and other content for insights & innovation communities. Stay Ahead of the Curve Monitor the evolving landscape of AI tools and workflows, experimenting with emerging technologies that can improve our lead gen and go-to-market efficiency. Recommend and pilot new AI-based tools and automations as part of an ongoing innovation loop within the marketing team. What You Bring- 3-6 years of B2B growth or demand generation experience (agency, SaaS, or Mar-tech preferred). Proven expertise with AI tools to power outreach, copy, and campaign automation. Familiarity with CRM and marketing systems like HubSpot, Salesforce , and outreach tools like Apollo, Lemlist, or Instantly . Track record of building scalable growth workflows and delivering qualified leads. Exceptional project management and execution skills, with strong follow-through. Youre proactive, detail-oriented, and thrive in fast-paced, collaborative environments. Strong analytical mindset with a test-and-learn mentality. Bonus: Experience in Research-tech, Mar-tech, or selling into enterprise CPG companies. What Success Looks Like A predictable pipeline of qualified MQLs in North America. An AI-driven lead generation and outreach engine that runs with minimal manual intervention. Smart workflows and experiments translate into faster pipeline growth and better ROI.

2+ yrs in Google & Meta Ads Proven experience in real estate ad campaigns Google/Meta Ads certified (preferred) Skilled in KPIs, bidding, remarketing Tools: GA, GTM, SEMrush, Ahrefs Strong reporting & analytics skills Required Candidate profile 2+ yrs in Google & Meta Ads, real estate lead gen, remarketing. Skilled in GA, GTM, SEMrush. Strong in analytics & ROI. Google/Meta certs.

Run Meta Ads, generate quality leads, plan SEO/SMO strategies, analyze performance, target the right audience, and optimize campaigns. Must have experience in Facebook/Instagram Ads, keyword planning & market-specific targeting.

Description We are looking for a skilled Google Ads specialist to join our team in India. The ideal candidate will be responsible for creating, managing, and optimizing Google Ads campaigns to drive traffic and conversions. This role requires a data-driven mindset and a passion for digital marketing. Responsibilities Develop and manage Google Ads campaigns to achieve specific business goals. Conduct keyword research and analysis to optimize ad performance. Monitor and analyze campaign performance metrics to identify trends and make data-driven decisions. Create compelling ad copy that engages target audiences and drives conversions. Collaborate with the marketing team to align ads with overall marketing strategies. Stay updated with the latest trends and best practices in Google Ads and digital marketing. Skills and Qualifications 1-7 years of experience in Google Ads management or digital marketing. Proficiency in using Google Ads platform and tools. Strong understanding of PPC strategies and best practices. Excellent analytical skills to interpret data and draw actionable insights. Ability to create engaging ad copy and visuals that resonate with target audiences. Familiarity with Google Analytics and other tracking tools. Strong communication and collaboration skills.

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels. This role requires an individual who can leverage automated buying technology, real-time bidding (RTB), and data-driven targeting to maximize campaign performance and ROI. The ideal candidate will have expertise in demand-side platforms (DSPs), audience segmentation, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments. If youre passionate about programmatic advertising technology and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you! Key Responsibilities Strategy & Campaign Development Set clear goals and KPIs for programmatic campaigns, developing strategies that utilize data-driven decision-making Actively participate in pre-campaign planning, mid-campaign optimizations, post-campaign evaluation, and accurate programmatic reporting Work with algorithmic or artificial intelligence (AI) technology to make informed media buys Manage, execute and optimise all real-time-bidding (RTB) & programmatically traded campaigns Manage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are required Identify high-value audiences and develop strategies for display and programmatic advertising Leverage DSPs, RTB, and data-driven targeting for effective media buying Execute programmatic campaigns from initial briefing stage through campaign setup, maintenance, optimization, and final reporting Design the best media trading strategy by developing multiple campaign scenarios in consultation with teams Performance Analysis & Optimization Optimize digital campaigns in DSPs and other platforms, identifying quality leads and tracking their journey along the funnel Set clear KPIs such as click-through rate (CTR), cost-per-action (CPA), and return-on-ad-spend (ROAS) to guide optimization efforts Evaluate daily/weekly campaign performance reports delivering accurate campaign results and traffic routines Use automated tools that identify and bid on the best opportunities in a fraction of a second Use real-time analytics to adjust campaigns on the fly, optimizing cost-per-application (CPA) and cost-to-hire Work with internal data intelligence teams to leverage data to drive campaign performance Deliver timely, insightful reporting and analysis on the performance of programmatic campaigns Analyze campaign parameters such as the most powerful locations and the best times of day Design engaging visuals and copy, target the right audience, and optimize through A/B testing What we are looking for 3+ years of experience in programmatic advertising with demonstrated success in campaign management Up-to-date knowledge of programmatic technology developments and implementation of tracking and retargeting strategies Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools Understanding of programmatic advertising systems, including real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs) Advanced understanding of Programmatic Marketing systems (DSP, DMP, ad serving platforms) Strong grasp of marketing funnels, user acquisition, and retention via programmatic channels High attention to detail, top-notch analytical skills & the ability to make data-driven decisions Excellent communication skills with ability to be the go-to-person for campaign strategy Experience working with multiple DSP platforms Experience managing campaigns across a variety of platforms Experience supporting real-time bidding (RTB) optimizations and strategy through ad exchange media buying Advanced knowledge of audience segmentation & personalized messaging strategies Preferred Qualifications: Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring Experience in holistic marketing campaign analysis and driving effectiveness of interactive campaigns Experience with privacy-first advertising approaches and knowledge of evolving regulations Experience collaborating with other channel owners (Social, PPC, Affiliates) to improve overall digital marketing performance Experience with automated systems for targeting candidates with precision

Key Responsibilities SAKJ Paid Search Lead Provide strategic recommendations & input for regional expectations in global strategy Manage and optimize Performance Max, Responsive Search Ads, and Dynamic Search Ads for the SAKJ specific Google & Bing Campaigns Lead SAKJ Supplier Campaign Execution & Management Optimize channel diversification and explore new opportunities (emerging platforms, AI tools) Support analytics alignment for all paid search channels Develop regional paid search strategies that align with market-specific behaviors and trends Execute and monitor campaigns across multiple countries with sensitivity to local market nuances Establish and track performance metrics to evaluate campaign effectiveness Identify growth opportunities in the SAKJ region and recommend budget allocation adjustments Performance Optimization Analyze campaign data to identify trends, opportunities, and challenges specific to SAKJ markets Prepare comprehensive performance reports for stakeholders with actionable insights Conduct regular A/B testing to improve campaign effectiveness and efficiency Manage account structure to ensure optimal organization and performance Monitor competitor activities in the region and adjust strategies accordingly Implement best practices for keyword selection, ad copy development, and landing page optimization Work with analytics teams to ensure accurate tracking and reporting Collaborate with regional marketing teams to align paid search efforts with broader marketing initiatives Stay current with platform updates & industry trends relevant to SAKJ markets What we are looking for 3+ years experience in paid search marketing with specific knowledge of SAKJ markets Proven track record managing successful Google Ads & Microsoft Advertising campaigns Strong analytical skills with ability to translate data into actionable insights Experience managing regional campaigns with sensitivity to local market needs Proficiency with Google Ads, Microsoft Advertising, & related analytical tools Working knowledge of one or more SAKJ region languages preferred Understanding of regional search behaviors and digital ecosystems Excellent communication skills for cross-functional collaboration Strong attention to detail and ability to manage multiple priorities Experience working with other digital marketing channels in the SAKJ region Knowledge of regional regulations affecting digital advertising Familiarity with regional search engines beyond Google and Bing Experience working in a global organization with matrix reporting structures Demonstrated ability to adapt global strategies to regional implementations Preferred Qualifications: Google Ads and Microsoft Advertising certifications Experience with marketing automation and CRM integration Familiarity with regional search engines beyond Google and Bing

Job summary The SEO Team Lead (SEOTL) is accountable for managing and optimizing SEO campaigns, ensuring they align with client goals and industry best practices. You will lead a team of SEO professionals, guiding their efforts in on-page optimization, content strategy, link building, and technical SEO. Your role involves proactive communication, strategic planning, and performance monitoring to drive continuous improvement and achieve measurable outcomes. Additionally, you will collaborate with all cross-functional teams to integrate SEO strategies seamlessly into overall digital marketing initiatives. * Team Leadership: Lead and mentor a team of SEO Project Leads (SEOPLs) and SEO Executives (SEOEs) to execute on-page and off-page SEO strategies effectively. Review the ranking sheet from SEO Executives (SEOEs), create Plan of Actions (POAs) and assign each action item with deadlines, and review progress made on a weekly basis and subsequently, provide feedback to SEO Project Lead (SEOPL). * Campaign Optimization: Oversee the implementation of on-page optimization techniques, including content strategy, keyword optimization, and metadata adjustments, to enhance website visibility and organic search rankings. * Link Building Strategy: Develop and execute robust link-building strategies to improve domain authority and drive traffic growth through high-quality backlinks. * Technical SEO Oversight: Monitor and optimize technical aspects of SEO, such as website structure, crawlability, and site speed, to ensure optimal performance and user experience. * Communication: Serve as the primary point of contact for SEO engagements, conducting regular meetings to review performance, address concerns, and strategize future SEO initiatives. Prepare responses for client communications via email, phone calls, and chats to maintain proactive and professional client relations. * Achievement of Client Deliverables: Ensure all client deliverables are achieved in accordance with client expectations and agreed-upon timelines, maintaining high standards of quality and exceeding client satisfaction. * Performance Monitoring: Proactively monitor and analyze leads, traffic, and keyword performance. Take appropriate actions based on improvements or drops in leads, traffic, and keyword rankings to ensure continuous optimization and achievement of client goals and deliverables. Additionally, review development task-email, check keywords' infusion and SEO quality of content, and review the ranking sheet from SEO Executives (SEOEs) for comprehensive performance management. Utilize SEO tools like Google Analytics, SEMrush, and Ahrefs to analyze key performance indicators (KP|s) and provide actionable insights for performance optimization. * Project Tracker Maintenance: Maintain the "Project Tracker" and periodically update the completion status of on-page, off-page, and other project activities. * Cross-functional Collaboration: Collaborate with Digital Account Managers (DAMs), Web Development team, Design and Content teams to align SEO strategies with broader digital marketing objectives. Collaborate with the respective team and all internal stakeholders to ensure deliverables are completed within the agreed budget and timelines. * Client Meetings: Participate in weekly client calls/meetings to discuss project performance, activities, and action plans. * Reporting and Analysis: Facilitate the preparation of comprehensive reports on SEO performance, trends, and actionable recommendations for clients and internal stakeholders. * Continuous Improvement: Continuously monitor industry trends and algorithm updates, recommending and implementing adjustments to SEO strategies to maximize ROl and client satisfaction. * Project Review: Conduct bi-weekly project performance reviews, guiding the team towards continuous improvement. * PPT Preparation: Prepare weekly and monthly raw presentations for client updates and performance review meetings. * Project Load: Manage a portfolio of at least 12 client projects simultaneously, ensuring efficient resource allocation and project success. * Escalation Management: Take prompt action to resolve client escalations. Ensure that issues are escalated to the appropriate levels within the organization for swift resolution and client satisfaction. Handle internal team member escalations effectively, ensuring all concerns are addressed promptly and professionally. * Follow-up Communication: Rigorously follow up with all internal stakeholders to ensure SEO deliverables are completed within the agreed budget and timelines. Must respond in a timely manner to all internal stakeholder emails and Zoho Cliq messages. * Zoho Projects Management: Utilize Zoho Projects to assign, manage and track project tasks, deadlines, and progress. Ensure timely updates and accurate project tracking within the system. * Learning and Development: Take initiative in self-directed learning and development to stay updated with industry trends and best practices. Additionally, oversee and facilitate the learning and development of SEO Project Leads (SEOPLs), and SEO Executives (SEOEs), ensuring they receive training opportunities and stay abreast of emerging SEO techniques and technologies. Encourage a culture of knowledge sharing among team members, fostering collaboration and continuous learning within the SEO team. * Ideas and Innovations: Proactively contribute innovative ideas for process improvement and solving clients' business problems. Additionally, provide proactive suggestions to clients, Digital Account Managers (DAMs), and Senior Management to enhance service delivery, optimize strategies, and achieve client objectives. * Feedback Management: Actively solicit feedback from Head of Digital Operations (HODO), Digital Operations Manager (DOM), Digital Account Manager(s) (DAMs), Web Development Manager (WDM), Team Lead - Design (TLD), Content Coordinator (CC), SEO Managers (SEOMs), Assistant SEO Manager (ASEOM), Senior SEO Manager (SSEOM) and Senior Leadership members to foster a culture of continuous improvement. Provide constructive feedback to team members to enhance their performance and professional development. * Conflict Management: Effectively resolve conflicts within the team or with stakeholders, promoting a collaborative and productive work environment. * Leave and Attrition Management: Monitor and manage team members' leave schedules to ensure adequate coverage and minimal disruption to project timelines. Implement strategies to mitigate attrition, and foster a supportive work environment. * Adherence to Scope of Work: Ensure all projects and tasks are completed within the defined scope, maintaining high standards of quality and meeting client expectations. If any client requests work outside the defined scope, obtain approval from the Head of Digital Operations (HODO) or Senior Leadership Team members before proceeding with the accitional work. * Report Vetting: Ensure all reports, data, and details shared with the Digital Account Manager(s) (DAMs) are vetted for accuracy and quality. * Content Management: Review content outlines, topics, and entire content for grammatical errors, plagiarism, and alignment with deliverables before client approval. * Meeting Preparation: Prepare thoroughly for all internal meetings and promptly send out the MoM. * Success Measurement: The success of the SEO Team Lead (SEOTL) is intricately tied to the overall success and performance of their team. By fostering a culture of excellence, continuous improvement, and effective collaboration, the SEO Team Lead SEOTL ensures that each team member contributes effectively towards achieving collective goals and delivering exceptional results to clients. * Issue Identification and Action Planning: Bi-weekly, identify website issues, monitor the website, inform the team, and prepare actionable POAs to address them. * Ad hoc Tasks: Willingly undertake any other tasks as assigned by the SEO Manager (SEOM), Assistant SEO Manager (ASEOM), Senior SEO Manager (SSEOM), Digital Operations Manager (DOM), Head of Digital Operations (HODO) or Senior Management to support overall team objectives You are the right fit, if you have * Educational Background: A degree in Marketing, Communications, Information Technology, or a related field is preferred. * Experience: Minimum 4+ years of hands-on experience in SEO, with a proven track record in managing SEO projects and teams. Prior experience in a leadership or supervisory role is highly desirable. * Certifications: SEO certifications (e.g., Google Analytics, HubSpot SEO Certification) are preferred. * SEO Expertise: In-depth knowledge of SEO best practices, tools, and techniques, including keyword research, on-page and off-page optimization, link building, and technical SEO to analyze performance metrics and drive data-driven decisions. * Leadership Abilities: Strong leadership and people management skills, with the ability to motivate and mentor a team towards achieving common goals. * Client Focus: Proven experience in client management, with the ability to build strong relationships, manage expectations, and address escalations effectively. * Strategic Thinking: Ability to develop and execute strategic SEO plans, adapting to changing trends and client requirements to maximize ROI. * Analytical Mindset: Excellent analytical skills to evaluate SEO performance, identify opportunities for improvement, and implement corrective actions. * Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely to both internal teams and clients. * Adaptability: Flexibility to thrive in a fast-paced environment, manage multiple priorities, and quickly adapt to changes in project scope or client needs. * Detail-Oriented: High attention to detail to ensure accuracy in reporting and monitoring project performance. * Content Strategy: Understanding of content marketing strategies and ability to review content for SEO compliance. * Link Building: Expertise in creating and executing effective link-building strategies to improve website authority and rankings. * Performance Tracking: Ability to set up and monitor SEO performance metrics, including organic traffic, keyword rankings, and conversion rates. * Local SEO: Experience with local SEO strategies and tools, including Google My Business and local citation building. * Commitment to Learning: Dedication to continuous learning and professional development, staying updated with the latest SEO trends and algorithm changes. * Innovation: Proven ability to innovate and drive process improvements, enhancing the effectiveness and efficiency of SEO operations. * Team Collaboration: Strong collaborative spirit, fostering teamwork and knowledge sharing within the SEO team and across departments.

As a Bulk WhatsApp Solution Specialist, you will play a crucial role in developing, implementing, and managing WhatsApp-based bulk messaging campaigns for various business objectives. You will work closely with clients to create impactful messaging strategies while ensuring compliance with WhatsApp's terms of service and best practices. Your ultimate goal will be to maximize campaign success while maintaining the integrity and quality of the messaging experience. Key Responsibilities: Strategy & Planning: - Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives. - Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies. - Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments. Compliance & Best Practices: - Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations. - Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness. - Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines. Campaign Management & Optimization: - Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis. - Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. - Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies. Skills & Qualifications: Technical Expertise: - In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows. - Experience working with bulk messaging tools and platforms, with a focus on WhatsApp. - Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms. Communication & Analytical Skills: - Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers. - Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives. Collaboration & Independence: - Ability to work autonomously and manage multiple projects simultaneously. - Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients. Data Privacy & Compliance Awareness: - Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns. - Ability to ensure campaigns meet legal requirements and maintain customer trust.

Job Title: Amazon/Flipkart Ads Specialist Company: 4Fox Business Solution Pvt. Ltd. Location: Kanpur (Shastri Nagar) Job Type: Full-time Salary: Negotiable based on experience About the Role: We are looking for a smart, experienced, and result-oriented Ads Specialist to manage and optimize performance-driven advertising campaigns on Amazon and Flipkart. The ideal candidate will have strong experience in increasing ROAS, lowering ACoS, and scaling e-commerce sales through advanced PPC strategies. Key Responsibilities: Plan, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display Campaigns On Amazon Set up and optimize both automatic and manual targeting campaigns Work with Amazon DSP (Demand Side Platform) for advanced targeting Manage Flipkart advertising campaigns through Flipkart Seller Hub Perform in-depth keyword research and competitor analysis Monitor, analyze, and report on key performance metrics like ACoS, ROAS, CTR, and Conversion Rate Use tools like Helium 10 or Jungle Scout for market and keyword insights Collaborate with sales and product teams to align on business goals Regularly present campaign results, growth opportunities, and strategic plans Requirements: Minimum 1 year of hands-on experience in Amazon/Flipkart ad management Strong understanding of e-commerce KPIs such as CPC, ACoS, ROAS, etc. Proficient in using tools like Helium 10 or Jungle Scout Good communication, analysis, and reporting skills Ability to work independently and take ownership of campaign performance How to Apply: Send your updated resume and any campaign results or portfolio to: arohi.bhatia@4foxbusiness.com Or WhatsApp at 63079 96772 with the subject: Ads Specialist Application

Degree holder with at least 3 to 5 years of experience in online marketing, digital advertising. Minimum of 3 years of experience in a technical account management role or equivalent, preferably within the social media advertising industry or a digital marketing agency. Social Media Advertising Expertise: Strong knowledge and hands-on experience with social media advertising platforms, such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and Instagram Ads. Familiarity with ad management tools, tracking pixels, and conversion tracking is essential. Google Tag Manager and Google Analytics familiarity is an advantage. Analytical Skills: Proficient in data analysis and campaign performance measurement. Ability to interpret complex metrics, identify trends, and make data-driven recommendations for campaign optimization. Communication Skills: Strong written and verbal communication skills to effectively communicate campaign strategies, progress, and results to internal teams and clients. Ability to provide clear instructions and guidance to creative teams and collaborate cross-functionally.

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner ?Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity. ?Manage and improve existing media activation processes to improve efficiency in campaign management Skill sets Required ?Minimum 2 years of experience in campaign management experience and hands-on knowledge on top DSPs is a must ?Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape ?Should have experience with DV360, TTD (Mandate), Beeswax and third-party as servers ?DV360 and Other relevant certifications are a plus ?Google Campaign Manager and Flashtalking measurement and reporting experience preferable ?Excellent communication and writing skills working across the team, within the wider agency, with clients and media owners ?Strong analytical mindset on Reporting and hands-on experience in Excel is preferred ?Graduate in any field. ?Comfortable working for US shift or any shifts as per business requirements.

Responsibilities: Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting Analyze campaign performance data and provide actionable insights to improve results Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc. Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives Forecast, track, and report on key performance metrics against campaign objectives Stay current with industry trends, platform updates, and best practices in paid media Collaborate with cross-functional teams to ensure alignment with overall marketing strategy Monitor competitive activity and identify new opportunities in the paid media landscape Manage relationships with media vendors and platform representatives Requirements: 3-5 years of experience in digital marketing with a focus on paid media Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.) Proven experience in media planning and buying across multiple channels Strong analytical skills with proficiency in campaign optimization and performance analysis Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager Excellent communication skills and ability to translate complex data into actionable insights Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Position Overview: As Programmatic Senior Associate, you will be responsible for the end-to-end management of programmatic campaigns across various Demand Side Platforms (DSPs). This includes campaign execution, performance monitoring, and optimization to meet client KPIs. You will also serve as a key contact for internal teams and external clients, contributing to reporting and providing valuable insights. In this role, you'll play a pivotal part in ensuring the success of the campaigns while mentoring junior team members when necessary. Responsibilities: Campaign Management: Independently manage the execution, monitoring, and optimization of programmatic campaigns across DSPs like DV360, The Trade Desk (TTD), and Amazon. Optimization & Pacing: Proactively monitor campaign delivery and performance, ensuring KPIs such as pacing, and ROI are met. Identify opportunities for optimization and implement strategies to improve results. Data Analysis & Reporting: Utilize DSP and Excel for daily analysis of campaign performance. Generate and deliver comprehensive performance reports with actionable insights for clients or internal stakeholders. Troubleshooting: Diagnose and resolve technical issues related to campaign setup, performance, and pacing. Handle challenges such as under-delivery or poor deal performance. Client & Team Collaboration: Work closely with internal teams (AdOps, Client Services) and external partners to ensure the smooth execution of campaigns. Communicate insights and optimization recommendations to clients and internal teams. Process Improvement: Contribute to the development and maintenance of quality control procedures for programmatic campaign implementation and optimization, ensuring best practices are followed. Mentorship: Provide guidance and mentorship to junior team members, sharing best practices and assisting them in campaign setups and optimizations. Required Skills: DSP Expertise: Proven experience in managing programmatic campaigns across multiple DSPs such as DV360, TTD, and Amazon. Demonstrated ability to manage simple to complex campaigns without technical support. Data-Driven Mindset: Strong skills in data analysis, utilizing tools like Excel (pivot tables, advanced formulas) to assess campaign performance, pacing, and KPI achievement. Problem-Solving: Ability to troubleshoot and resolve issues in programmatic campaigns, including technical, delivery, or performance-related challenges. Communication & Reporting: Proficiency in English (B2 level or higher). Able to provide high-quality performance reports and communicate recommendations for optimization to both clients and internal teams. Certifications: Relevant certifications in DSP platforms (DV360, TTD) are required. Additional experience with brand safety tools like IAS, DV, or MOAT is preferred. Desired Skills: Cross-DSP Experience: Experience with more than one DSP platform, with a proven ability to manage various types of buys and targeting strategies. Brand Safety: Knowledge of brand safety providers such as IAS, MOAT, or Channel Factory, and experience implementing safety measures in programmatic campaigns. Basic AdServer Knowledge: Theoretical understanding of campaign tracking in AdServers for better campaign optimization.

Position Summary In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands. Responsibilities Campaign Implementation Manage the end-to-end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured Strategize and execute campaigns on our platform and ensure optimal delivery and performance Analyze campaign data to develop insights and strategies for campaign optimization Provide in-depth campaign insights and optimization recommendations for campaign improvement Provide guidance to junior members of the team Be creative: develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance Become a trusted advisor and expert within the programmatic trading field Take an active role in developing broader programmatic strategic recommendations and best practices Get the programmatic newest develop trends in global and local market to build new product and service package for local business Be responsible for the client service and campaign management/operation to achieve the successful programmatic campaign delivery within KPI Maintain good relationship with the partners including Media partners, DSP, Data partner, AD verification Strategy Provide recommendations to your Client Services team for use in brief responses. Present industry updates and campaign optimizations to Working with Senior Campaign Manager and Programmatic to execute tests within the DSPs. Update the industry benchmarks according to the Media Plans received. Required Skills & Experience 8 years professional experience in a related field with hands on end-to-end Programmatic ecosystem/campaign lifecycle and optimization experience along with Team handling capabilities Hands on experience and knowledge in programmatic trading • Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Ad Verification Partners Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns Understanding of the digital media ecosystem and technology including ad tagging and site analytics Knowledge and passion for overall digital marketing crafts: digital display, digital branding, digital direct response, SEM, video & mobile Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your agency team and their clients Well organized and capable of managing your time effectively A good communicator with great listening and interpersonal skills Motivated by working in a fast-paced environment where you are constantly learning and will have a career path in talent acquisition

Role Responsibilities: Design and execute CRM campaigns across digital channels Optimize customer journeys for engagement and conversion Collaborate with tech/product teams on platform enhancements Analyze campaign data and report actionable insights Key Deliverables: Multi-channel CRM strategies for Tata CLiQ apps Performance improvements via campaign innovation CRM platform upgrades and data-driven workflows Engagement benchmarks, KPIs, and retention metrics

Job Description: We are seeking an experienced Social Media Paid Marketing Specialist to manage and execute paid social media campaigns across platforms including Facebook, Instagram and TikTok . The ideal candidate will be responsible for campaign strategy, ad creation, performance optimization, budget management, data analysis, and cross-functional collaboration to drive brand awareness, lead generation, and sales growth . Key Responsibilities: Campaign Strategy: Develop and implement paid social media strategies to meet business objectives (lead generation, traffic, brand awareness, sales). Ad Creation & Optimization: Craft engaging ad copy, collaborate on creative design, and develop targeting strategies to maximize campaign ROI. Platform Management: Manage campaigns on platforms such as Facebook, Instagram and TikTok Budget Management: Monitor and optimize advertising budgets to ensure cost efficiency and maximum return on investment (ROI). Performance Analysis: Analyze key metrics, prepare performance reports, and recommend optimizations for continuous improvement. A/B Testing: Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve campaign outcomes. Collaboration: Work closely with content, creative, and analytics teams to align paid campaigns with overall marketing strategies. Market Research: Stay updated on social media trends, platform updates, and advertising features. Compliance: Ensure all campaigns comply with platform guidelines, legal requirements, and internal policies. Qualifications: Experience: 2-4 years in social media advertising or digital marketing with a focus on paid social campaigns. Skills: Proficiency in Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads, Twitter Ads . Understanding of paid social metrics, KPIs, and performance reporting. Expertise in audience segmentation, targeting, and retargeting . Strong ad copywriting skills and creative collaboration. Analytical skills to interpret data and optimize campaigns. Familiarity with A/B testing and conversion rate optimization . Knowledge of social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). Education: Bachelors degree in Marketing, Communications, Business, or a related field (preferred). Additional Requirements: Strong communication and collaboration skills. Detail-oriented and able to manage multiple campaigns simultaneously. Ability to work under tight deadlines and adapt to changing priorities. Preferred Qualifications: Certifications in Google Analytics , Google Tag Manager , or similar analytics tools. Experience with influencer marketing and integrating paid ads with organic social strategies. Knowledge of emerging platforms and trends (e.g., Pinterest, Snapchat). Role & responsibilities

DAZN Group is looking for Senior AdTech Executive to join our dynamic team and embark on a rewarding career journe Lead implementation of digital advertising technologies and tools Optimize campaign delivery through programmatic platforms Analyze performance metrics and recommend improvements Coordinate with sales, marketing, and tech teams

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Division: Lead Management System Designation: Dialer Officer Location: Ghansoli (Mahape- Navi Mumbai) Experience: 4-7 years Other Benefits: Incentives + Annual Bonus + Medical benefits. ROLES & RESPONSIBILITIES: Strategize, execute and manage dialer strategy for multiple teams to ensure campaigns are penetrated efficiently and effectively to meet established business goals and client scorecard parameters. Implement a comprehensive dialing strategy based on analytics which encompasses manual, preview and predictive dialing campaigns in combination with attended messaging and blast campaigns. Develop, analyze and distribute agent statistics and identify trends to help determine the need for strategy changes and/or training Optimize daily performance on the Dial Connection Telephony platforms and ensures appropriate staffing levels are in place to meet and exceed the necessary inbound and outbound call/contact volume Responsible for day-to-day administration and monitoring of predictive dialer system including design, build and maintenance of campaigns, calling lists, filters, reports and list strategies Manage dialer performance metrics to world class standards including service levels, occupancy and call routing to ensure KPI's are surpassed Executing dialer strategy for multiple departments Manage daily campaign strategies and campaign loads are penetrated efficiently and effectively including left messages via human or virtual Responsible for development, testing, implementation and production of daily business reporting Completes regular Quality Assurance monitoring of the dialer systems and processes Ensure State/Country compliance requirements Functions as primary point of contact to dialer strategies (sales) and advocate for team strategic insight, results and makes recommendation for process/system changes Identifying and implementing process improvements. Effective communication verbal and written skills, excellent time management and organizational skills, attention to detail and problem-solving skills and demonstrated analytical competencies Education and Experience: Minimum 4 years previous experience in a high-volume contact center while possessing the ability to handle multiple priorities and projects simultaneously Technically competent on the Dial Connection systems and involve in CRM integration with dialer system. Will be able to drive the shift alone and will be able guide subordinates in require situation. Technically strong and will be able to manage PAN INDIA dialer operations. Possess excellent verbal and written communication skills and the ability to interact professionally with a diverse group including executives, managers, supervisors, subject matter experts, and application users Communicate and collaborate with developers and subject matter experts to establish the technical and functional requirements for new contact center and marketing driven initiatives

We are seeking a dynamic and strategic to drive our brand's presence across all social media platforms. The ideal candidate will be responsible for developing and executing social media strategies that enhance brand visibility, engagement, and drive conversions. With a strong foundation in content strategy, influencer marketing, and campaign management, Key Responsibilities: Brand Management & Strategy: Lead the development of social media strategies that align with brand goals, ensuring consistent messaging and visual identity across platforms. Influencer Marketing & Campaign Management: - Oversee influencer partnerships, manage campaigns with high ROI, and collaborate with influencers to create authentic, engaging content. Negotiate contracts and establish strong relationships with influencers. Content Strategy & Creation: - Develop, curate, and execute a content calendar that aligns with brand objectives and engages target audiences across Instagram, Facebook, YouTube, LinkedIn, and other platforms. Data-Driven Campaign Optimization: - Conduct A/B testing to improve conversion rates, click-through rates (CTR), and user engagement on social media platforms. Utilize analytics tools to measure and report on campaign performance and adjust strategies accordingly. Qualifications: - Bachelor's degree in Marketing, Communications, or related field (preferred). - Proven experience (2+ years) in social media marketing, brand management, and influencer marketing.

Key Responsibilities: Campaign Optimization : Manage and optimize high-performing Google Ads campaigns across Search , Video (YouTube) , Shopping/PMax , and Display/Demand Gen . This includes keyword research (Leverage tools in Google Ads such as Performance Planner, Reach Planner, Keyword Planner), bidding strategies, ad copy optimization, budget allocation, campaign structuring, targeting, performance tracking, and resolving product listing issues. Experience with PMax, Demand Gen and Discovery campaigns is a plus. Data-Driven Decisions: Use data analysis tools and Optiscore insights to track campaign performance, optimize strategies, and identify opportunities for improvement Proactive Recommendations: Provide actionable insights and optimization recommendations to improve campaign performance across all channels, ensuring client KPIs are met or exceeded. Communication & Reporting: Draft clear and concise emails to communicate campaign strategies, optimizations, and performance updates to clients and stakeholders. Demonstrate strong storytelling abilities to craft compelling success stories and effectively present data-driven insights. Requirements: Experience : 4 years of experience in digital marketing, specifically Google Ads management (Search, Display, Video, Shopping, Pmax, Demand Gen). Google Ads Certification : Preferred to have a valid Google Ads certification obtained within the last 6 months. Hands on experience on MS Office : Should have good knowledge on Excel and be able to use data tables, pivots and advanced excel formulas (Mandatory). Communication Skills : Strong communication skills, both written and verbal, with a proactive approach to tasks. Client Exposure : Exposure to working with global clients and an understanding of cross-cultural contexts and international brands. Mandate WFO for all 5 days. Excellent communiction US Shifts Work from office Share resume on - archi.g@manningconsulting.in Contact number-8302372009

Company Overview Organizations applying traditional local area network design to enable IP devices have experienced higher costs, greater network complexity, and cyber-security concerns. Our mission is to help organizations maximize their digital transformation return on investment by providing high-performance network solutions that are robust, secure, simple to implement, and environmentally responsible. NVT Phybridge is a global leader in Power over Ethernet (PoE) innovations that eliminate the reach and cable type limitations of traditional switches, enabling the latest IP technologies over any new or existing single-pair UTP, coax, multi-pair UTP, or 2-wire infrastructure without high costs, complexity, business disruption, or security concerns. Position Summary NVT Phybridge is looking for a detail-oriented Marketing Automation & Admin Specialist to support its email marketing, CRM management, lead nurturing, and campaign analytics efforts. The ideal candidate has hands-on experience with Pardot and Salesforce, excellent technical and organizational skills, and a strong understanding of marketing operations workflows. Key Responsibilities Build and manage Pardot engagement programs, email templates, forms, and dynamic lists. Handle backend Pardot configurations, including lead scoring, grading, and integrations with Salesforce, Zoom, and other tools. Support webinar setup and integration workflows for Zoom Pardot Salesforce. Maintain accurate data hygiene in Pardot and Salesforce, supporting segmentation and CRM updates. Generate marketing reports and dashboards to monitor KPIs and performance metrics. Assist in website management tasks (SEO, WordPress updates) and Microsoft Book a Meeting (BAM) tool administration. Support administrative marketing tasks such as data entry, partner awards submissions, and file localization. Leverage AI tools (ChatGPT, Grammarly, etc.) to enhance and expedite marketing processes. Required Skills & Qualifications Minimum 3 years of Pardot experience with automation, email deployment, list management, and integrations. Note: Experience with adjacent marketing automation tools, such as HubSpot, will be considered; however, candidates will be evaluated on how well their skills translate to using Pardot. Proficient in Pardot (Account Engagement), Salesforce, Excel, and MS Office suite. Experience with Zoom webinars is a bonus. Familiar with marketing automation best practices and campaign performance tracking. Detail-oriented, organized, and able to manage multiple workflows simultaneousy. Excellent written and verbal communication skills. Familiarity with WordPress and SEO best practices is a bonus. Shift: 5:30 PM - 3:30 AM (IST)

Job Type: Full-time Roles & Responsibilities: Plan, execute and optimize lead generation campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn. Manage full-funnel adsfrom audience building to retargeting. Monitor daily budgets, pacing, and KPIs (CPA, ROAS, CTR). Implement tracking using UTM parameters, GA4, and conversion pixels. Analyze and report campaign performance with actionable insights. Keyword research, on page optimization Mandatory Skills: Hands-on experience with Google Ads and Meta Ads Manager Strong understanding of lead generation funnel and campaign setup Familiarity with GA4, GTM, and conversion tracking Competence in budget management, campaign optimization, and scaling Basic skills in keyword research and ad copywriting Proficient in Google Sheets/Excel for reporting and data tracking Ability to monitor and improve metrics like CPA, CTR, ROAS Desired Skills: Reporting & Strategy Weekly/monthly performance reporting Competitor ad benchmarking Campaign insights & recommendations Familiarity with tools like Looker Studio (Data Studio), Excel, or Sheets Soft Skills Attention to detail Analytical thinking Time management and ability to handle multiple campaigns Communication (to explain data-backed results) Desired Qualification: Bachelors degree in Marketing, Business, or related field (preferred). Google Ads and Meta Blueprint certifications (preferred). 1.5+ years of hands-on experience with Google Ads & Meta Ads. Experience managing ad budgets of ?50,000?2,00,000+/month. Proven track record in lead generation (especially B2B/services). Strong knowledge of audience targeting, bidding strategies, and funnels. Proficient in GA4, GTM, UTM tagging, and conversion tracking. Analytical skills to interpret data and optimize for CPA, ROAS. Ability to write basic ad copy and collaborate on creatives.

Generate leads using AI tools, build a strong database, analyze customer needs, optimize campaigns, and collaborate across teams Requires 3-6 years of experience in B2B sales, strong communication, data analysis skills, and lead qualification expertise Responsibilities:Lead Generation with AI Tools: Proactively identify and generate new business leads using various AI-powered prospecting and lead generation tools and platforms Database Management: Build, maintain, and enrich a comprehensive and accurate customer database (CRM) to support sales and marketing initiatives Customer Needs Analysis: Conduct in-depth research and analysis to understand potential customer needs, pain points, and business challenges Campaign Optimization: Contribute to the development and optimization of lead generation campaigns, continuously analyzing performance metrics and suggesting improvements Lead Qualification: Qualify leads rigorously to ensure they meet established criteria before handing them off to the sales team Cross-functional Collaboration: Work closely with sales, marketing, and product teams to ensure alignment on lead generation strategies and seamless handoffs Track and report on lead generation activities, pipeline development, and conversion rates Stay updated on the latest AI tools and trends in lead generation and sales technology