LinkedIn Outreach Specialist

We’re looking for a LinkedIn Sales Specialist to join our growing team. In this role, you’ll own the end-to-end process of engaging high-quality prospects—leveraging LinkedIn, Sales Navigator, and AI tools to connect with decision-makers, build trust, and book qualified sales calls.

This role is ideal for someone who understands how to balance automation, embrace AI and also personalization, is results-oriented, and has hands-on experience with LinkedIn-based lead generation strategies.

Key Responsibilities

• Identify and research ideal prospects using LinkedIn Sales Navigator, and supporting automation platforms
• Build and execute multi-step outreach campaigns (connection requests, follow-ups, messaging, group activity,etc)
• Use LinkedIn automation tools to scale efforts while maintaining a personal, human tone
• Personalize messaging to stand out and start genuine conversations with decision-makers
• Qualify leads including lead generation and schedule discovery calls for the sales team
• Track outreach metrics and continuously optimize for higher engagement and conversion
• Collaborate with sales and marketing to refine ideal customer profiles and outreach messaging
• Maintain accurate records of all activity and outcomes in our CRM (HubSpot, Close, Pipedrive)
• Assist in growing and managing our LinkedIn brand presence and company page campaigns

What You Bring

• Excellent written English and professional communication skills
• 2 - 5 years of experience in LinkedIn lead generation, outreach, and engaging potential clients for our Sales team
• Proven ability to generate and warm up leads via LinkedIn (please share past results or strategies)
• Deep knowledge of LinkedIn outreach best practices, including connection etiquette, follow-up timing, and content tone
• Experience and Expertise Linked In Sales Navigator and LinkedIn automation tools (e.g., Expandi, LaGrowthmachine etc.)
• Tech-savvy and excited to leverage AI and technology tools (e.g., ChatGPT, etc) for content, personalization, and prospect research
• Highly organized, detail-oriented, and able to execute campaigns independently with accountability for results