Influencer Marketing Specialist

About Us

Barcode Entertainment

Role Overview

Influencer Marketing Specialist

Key Responsibilities

Campaign Strategy & Planning

• Develop influencer strategies that align with brand objectives, target audience, and campaign KPIs.
• Create detailed campaign plans, timelines, and briefing documents for internal and external stakeholders.

Influencer Sourcing & Management

• Identify and onboard relevant nano, micro, and macro influencers across platforms (Instagram, YouTube, etc.).
• Vet influencers based on content quality, engagement, audience demographics, and brand fit.
• Negotiate contracts, deliverables, and budgets while ensuring value and performance.

Campaign Execution

• Brief influencers and guide content creation to ensure adherence to brand tone and creative vision.
• Oversee content approvals, scheduling, and ensure timely execution of deliverables.
• Maintain regular communication with influencers to manage timelines and expectations.

Client & Stakeholder Communication

• Act as a key point of contact for clients and internal teams on all influencer-related matters.
• Present campaign plans and performance updates, addressing feedback proactively.

Reporting & Optimization

• Track campaign metrics (reach, engagement, clicks, conversions, etc.) using analytics tools.
• Compile detailed post-campaign reports with insights and recommendations for improvement.
• Analyze trends and competitor activity to inform future strategies.

Required Skills & Qualifications

• 2–4 years of experience in influencer marketing, preferably within an agency environment.
• Proven track record in executing influencer campaigns across multiple platforms.
• Strong understanding of influencer tiers (nano to celebrity) and content trends.
• Excellent communication, negotiation, and relationship-building skills.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.