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IMU Digital RTM Manager

IMU Digital RTM Manager

Accenture in India

9 years

0 Lacs

New Delhi Delhi India

Posted:2 weeks ago| Platform:

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Skills Required

management consulting strategy technology design training merchandising drive marketing excel powerpoint analytics tracking power tableau synthesize leadership

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title – IMU Digital RTM Manager

Management Level: 07 – Manager

Location: Delhi/Mumbai

Job Summary: We are looking for a Route-To-Market (RTM) Manager to join our high-impact team that partners with clients to solve critical growth and sales productivity challenges. The ideal candidate comes with a background in consulting (Big 4) or leading FMCG companies and brings expertise in end-to-end sales transformation, including strategy, processes, technology, and frontline execution. This role involves building capabilities for client sales teams, driving demand generation, and optimizing go-to-market models to unlock growth and reduce costs.

Roles & Responsibilities:

Experience in one or more of the following roles/functions:
Channel Sales / General Trade / Modern Trade (supermarkets, organized retail)
E-commerce or Quick Commerce (JioMart, Blinkit, Swiggy Instamart, etc.)
Trade / Customer / Shopper Marketing
Brand or Product Management in top-tier FMCG / CPG companies
Proven track record of driving sales growth, demand generation, and/or route-to-market transformation
Lead end-to-end RTM transformation projects (ranging 5–24 months), across distribution, in-store execution, outlet activation, and trade strategy
Evaluate existing sales organization structures, roles, territories, and productivity benchmarks
Develop RTM playbooks, sales frameworks, and trade channel strategy tailored to client’s markets and customer segments
Build demand-generation plans with the client — including sales KPIs, activation campaigns, and outlet targeting
Design and implement capability-building programs for sales teams (tools, training, metrics)
Strong commercial acumen with a good understanding of field realities (store-level execution, outlet coverage, merchandising, etc.)
Extensive travelling to understand markets, assess execution, and engage with frontline teams

Professional & Technical Skills:

Experience in designing or transforming end-to-end sales organizations
Deep understanding of distribution systems, retail execution, and channel/channel partner management
Familiarity with eCommerce/Quick Commerce platforms and how to drive digital shelf growth
Experience working with or alongside trade marketing, category management, or shopper teams
Knowledge of how sales capability, training programs, and incentive structures impact frontline performance
Strong proficiency in Excel/PowerPoint; familiarity with analytics and project tracking tools (e.g., Power BI, Tableau, Monday.com, etc.)
Ability to synthesize insights from market visits and frontline shadowing into strategic recommendations
Strong stakeholder management with senior clients across sales, marketing, and business leadership

Additional Information:

NAAbout Our Company | Accenture,

Experience:

Minimum 9 year(s) of experience is required

Educational Qualification:

Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

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