Head of Brand Marketing

About the organization:

Infinium Developers is a startup in the Real Estate space based out of Coimbatore. Our business interests are in Residential Spaces, Commercial Spaces, IT Parks, Plots etc. We’re a young company with an open and vibrant culture. We’re looking for individuals who have a great appetite to learn and contribute to the growth of the organization

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Position Summary

The Head of Brand Marketing will serve as the custodian of Brand Infinium, responsible for driving brand strategy, branding and marketing of new and existing projects, developing new lead generation channels and sources, leading the marketing team, and overseeing corporate communication efforts. This leader will be pivotal in shaping Infinium’s recognition and reputation as the firm enters new markets and ventures.

Key Responsibilities

1. Brand Custodianship

• Develop, implement, and protect the overall brand strategy for Infinium Developers.
• Ensure all touch-points, communications, and stakeholder engagements are consistent with brand values and guidelines.
• Conduct regular brand audits to assess brand awareness, equity, and positioning.

2. Branding & Marketing of New Projects

• Develop and execute branding and marketing plans for new residential, commercial, and diversification projects.
• Collaborate with project, sales, and external creative teams to design impactful campaigns and visual identities.
• Oversee content creation, design, and all marketing collateral related to project launches.

3. Lead Generation Initiatives

• Drive top-of-funnel marketing activities to increase qualified leads for all new and upcoming projects.
• Develop new lead generation channels and sources to expand lead pipelines and improve prospect acquisition.
• Leverage both digital and traditional marketing channels for effective lead generation.
• Implement customer segmentation strategies to optimize targeting and maximize conversion rates.

4. Strategic Leadership & Team Management

• Head the entire Marketing Team, providing guidance, mentorship, and performance management.
• Collaborate with senior management on new venture brand integration and overall business strategy.
• Liaise with external agencies, design partners, and consultants to deliver high-standard campaigns.

Desired Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
• 10+ years of experience in brand marketing, preferably in the real estate or allied sectors.
• Proven expertise in brand-building, project marketing, integrated campaign management, and lead generation strategy.
• Strong team leadership and management skills.
• Excellent communication and interpersonal abilities.
• Strategic thinker with hands-on execution capability.

Skills & Competencies

• Brand Strategy Development
• Digital & Offline Marketing
• Lead Generation Techniques and Channel Development
• Marketing Team Leadership
• Corporate Communications
• Campaign Management
• Project Launch Marketing
• Analytics & Market Research
• Stakeholder & Media Relations