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Weekday AI (YC W21)
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Head - Digital Commerce & D2C Strategy

Head - Digital Commerce & D2C Strategy

Weekday AI (YC W21)

5 years

30 - 35 Lacs

Surat Gujarat India

Posted:1 week ago| Platform:

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Skills Required

strategy scaling positioning leadership drive retention inventory pricing ui ux marketing crm design merchandising personalization data empathy shopify magento

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of Weekday's clientsSalary range: Rs 3000000 - Rs 3500000 (ie INR 30-35 LPA)Min Experience: 5 yearsLocation: SuratJobType: full-time

Requirements

Role Overview:

We are looking for a strategic and hands-on E-Commerce Head to lead the brand's digital commerce journey across owned D2C platforms/Website. You will be responsible for scaling online revenue, improving digital brand visibility, and delivering a seamless omni-channel experience in line with the premium positioning of the brand. This is a high-impact leadership role that combines P&L ownership, digital transformation, and brand-driven growth in the evolving Indian jewellery e-commerce market.

Key Responsibilities:

Own and scale the E-Commerce P&L (D2C website)
Drive overall digital revenue, gross margins, CAC-LTV ratio, and customer retention metrics
Oversee product cataloguing, inventory hygiene, pricing strategy
Build and manage the brand's D2C engine (UI/UX, platform performance, payment, delivery experience)
Lead full-funnel performance marketing across Google, Meta, CRM, and influencer-led commerce
Collaborate with design, merchandising, operations, and retail teams for cohesive planning
Launch digital-first collections and explore personalization technologies
Build dashboards and KPIs to drive data-led insights and ongoing optimization
Hire and manage a small but high-performance e-commerce and digital growth team

Ideal Candidate Profile :

5+ years of experience in e-commerce, with at least 2-3 years in a leadership role
Strong exposure to luxury, lifestyle, jewellery, fashion, or premium consumer goods
Demonstrated success in scaling D2C channels and building category-focused digital strategies
Hands-on understanding of merchandising, customer lifecycle, analytics
Ability to balance brand building and conversion-led thinking
Proven experience managing agency partners, tech vendors, and cross-functional teams
Strong aesthetic sensibility and brand empathy — essential for premium/luxury retail
Experience with Shopify, Magento, or equivalent commerce platforms
Comfortable working from the brand HQ (Surat) with periodic travel if required

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Head - Digital Commerce & D2C Strategy